{"id":4039195,"url":"https://alion.io/job/campfire-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":6809,"name":"Campfire","domain":"campfire.ai","url":"https://alion.io/company/campfire","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":84,"open_postings":35,"ghost_share":0,"stale_share":0.629,"repost_share":0,"time_to_fill_p50_days":40,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"HubSpot","optional":false},{"name":"Iterable","optional":false},{"name":"SQL","optional":true}],"status":"live","first_seen_at":"2026-11-10T19:58:05Z","employer_posted_date":"2026-11-10","last_verified_at":"2026-11-11T02:34:25Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"About Campfire\nCampfire is building the next generation of accounting software, helping modern finance teams work smarter, move faster, and spend less time on manual processes.\nWe're a fast-growing team reimagining how companies manage their finances, and we're looking for ambitious, creative, and data-driven people to help us scale.\nAbout the Role\nWe're looking for a Lifecycle Marketing Manager to build and scale our lifecycle marketing engine.\nIn this role, you'll own the strategy and execution of campaigns that engage prospects, activate new users, accelerate conversion, and drive long-term customer engagement.\nYou'll combine data, automation, experimentation, and compelling messaging to deliver personalized experiences at every stage of the customer journey.\nThis is a highly cross-functional, hands-on role. You'll partner closely with Demand Generation, Product Marketing, Sales, Customer Success, and Operations to turn lifecycle marketing into a measurable growth driver.\nThe ideal candidate is both a strategic thinker and a strong operator: someone who can identify opportunities in the funnel, design sophisticated lifecycle journeys, and execute campaigns end-to-end.\nWhat You'll Do\nOwn the lifecycle marketing strategy\nDevelop and execute lifecycle programs across the prospect and customer journey, from lead nurturing and onboarding to engagement, expansion, and retention.\n\nMap customer journeys and identify opportunities to improve conversion, engagement, and customer experience.\n\nBuild audience segmentation strategies based on customer behavior, lifecycle stage, firmographics, and intent signals.\n\nBuild and optimize automated journeys\nDesign, launch, and optimize automated, multi-touch campaigns across email, in-app messaging, and other relevant channels.\n\nCreate personalized nurture programs that move prospects through the funnel and accelerate pipeline creation.\n\nPartner with Sales to build effective lead nurturing, re-engagement, and sales-assist programs.\n\nDevelop onboarding and adoption campaigns that help customers realize value faster.\n\nDrive experimentation and performance\nEstablish a rigorous testing program across messaging, content, segmentation, timing, and channels.\n\nAnalyze funnel performance to identify opportunities to improve conversion and engagement.\n\nDefine and track lifecycle KPIs, including lead-to-opportunity conversion, activation, engagement, pipeline influence, and retention.\n\nTranslate campaign performance and customer insights into actionable recommendations.\n\nOwn lifecycle marketing operations\nBuild and maintain scalable lifecycle workflows, segmentation, and campaign infrastructure.\n\nPartner with Marketing Operations and Revenue Operations to ensure accurate data, effective integrations, and reliable attribution.\n\nMaintain high standards for deliverability, data quality, consent management, and campaign execution.\n\nLeverage AI and automation to improve personalization, campaign development, experimentation, and operational efficiency.\n\nCollaborate across the business\nWork with Product Marketing to translate positioning and product value into compelling lifecycle messaging.\n\nPartner with Demand Generation to convert inbound interest into qualified pipeline.\n\nCollaborate with Sales and Customer Success to identify friction points and improve the customer experience.\n\nWork with Product and Analytics teams to understand user behavior and trigger relevant communications.\n\nWhat We're Looking For\n4-7+ years of experience in lifecycle marketing, growth marketing, CRM marketing, or marketing automation, ideally in a high-growth B2B SaaS company.\n\nDemonstrated success building and scaling automated lifecycle programs that drive measurable business outcomes.\n\nHands-on experience with marketing automation and customer engagement platforms such as HubSpot, Customer.io, Braze, Iterable, or similar tools.\n\nStrong analytical skills and comfort working with funnel metrics, segmentation, dashboards, and experimentation.\n\nExperience developing behavior-based and trigger-based campaigns using customer and product data.\n\nStrong copywriting skills and an ability to translate complex product concepts into clear, engaging communications.\n\nUnderstanding of B2B customer journeys, lead management, sales funnels, and SaaS growth metrics.\n\nAbility to balance strategic thinking with hands-on execution in a fast-paced environment.\n\nStrong cross-functional collaboration skills and a bias toward action.\n\nNice to Have\nExperience marketing to finance, accounting, or other technical B2B audiences.\n\nExperience in a product-led growth or hybrid PLG/sales-led environment.\n\nFamiliarity with SQL, analytics tools, and customer data platforms.\n\nExperience using AI tools to scale content creation, personalization, and marketing workflows.\n\nExperience building lifecycle programs from the ground up at an early-stage startup.","description_format":"text","description_chars":4905,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["ERP & Business Management Software","Accounting & Tax Software"],"lifecycle":[{"event":"open","at":"2026-11-10T21:42:14Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 10 · green card filings: 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