{"id":1082824,"url":"https://alion.io/job/campfire-product-marketing-manager","title":"Product Marketing Manager","company":{"id":6809,"name":"Campfire","domain":"campfire.ai","url":"https://alion.io/company/campfire","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":85,"open_postings":34,"ghost_share":0,"stale_share":0.588,"repost_share":0,"time_to_fill_p50_days":45,"computed_at":"2026-11-15T07:52:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":180000,"max":250000,"currency":"USD","period":"year","gross":null,"usd_annual":250000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-21T04:12:26Z","employer_posted_date":"2026-09-21","last_verified_at":"2026-11-15T18:01:43Z","board_verified":true,"closed_at":null,"days_open":55,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":55},"description":"About Campfire\nCampfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.\nAbout the role\nYou'll join Campfire's product marketing team as our second PMM, owning our core product capabilities (core accounting, GL, close, revenue).. You'll shape how we position and launch what we build, give Sales what they need to win, and bring the market's voice back into product decisions. What you'll do\nOwn positioning, messaging and narrative for our core product capabilities (GL, close management, revenue) , grounded in customer research, win/loss and competitive analysis.\n\nLead go-to-market for product launches: tiering, launch plans, internal readiness, launch content and cross-team coordination.\n\nBuild and maintain sales enablement (pitch decks, battlecards, objection handling, demo narratives) and run training with Sales and SDRs.\n\nOwn competitive intelligence for your area: track competitors, maintain battlecards and brief the field.\n\nPartner with Product on roadmap input, naming, and pricing and packaging.\n\nPartner with Growth on campaign messaging and offers, with Brand on the core narrative, and with Customer Marketing on proof points for launches.\n\nMeasure what you ship: enablement adoption, launch reach and pipeline influence, message testing.\n\nWhat you'll bring\n5+ years in B2B software product marketing with end-to-end ownership of positioning and launches.\n\nExperience in fintech or accounting software.\n\nSharp writing and storytelling; you make complex products simple without dumbing them down.\n\nComfort with research: customer interviews, surveys, win/loss and competitive teardowns.\n\nExperience enabling a sales team, with a record of content they use.\n\nA cross-functional operator: you run launches with Product, Sales, Customer Success and Marketing without formal authority.\n\nAnalytical enough to size segments, read pipeline data and prioritize.\n\nYou’ll thrive if you have\nComfort with ambiguity and speed over process: you've operated in environments with minimal process and built the process yourself, rather than expecting it to exist.\n\nFluency speaking to accountants and CFOs directly, not just marketing to them: comfortable getting into the weeds of accounting workflows (close, reconciliation, rev rec) well enough to spot what's actually differentiated versus what sounds like marketing speak.\n\nExperience working directly with founders or executive leadership, translating technical or product ambiguity into a market story.\n\nSelf-sufficient and scrappy: you don't wait for product management to hand you a spec, you go find the answer yourself.\n\nComfortable managing multiple concurrent launches rather than a single tentpole moment.\n\nNice to have\nPrior experience at an early-stage or high-growth startup (Series B or earlier).\n\nExperience running pricing and packaging changes.\n\nExperience with usage-based or subscription billing models.","description_format":"text","description_chars":3103,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["ERP & Business Management Software","Accounting & Tax Software"],"lifecycle":[{"event":"open","at":"2026-09-21T04:17:15Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 10 · green card filings: 2","filings_12m":10,"filings_prev_12m":1,"green_card_filings_12m":2,"median_offered_wage_usd":155833,"route":null,"cap_exempt":false,"checked_at":"2026-11-15T09:21:55+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":26,"band":"fade","label":"Fading","p_open":1,"p_active":0.472,"p_room":0.55,"age_days":55,"expected_fill_days":45,"reasons":["conf:2","stale_co","win:tail"],"computed_at":"2026-11-15T07:52:55Z"},"pay":{"stated_usd_annual":250000,"is_top_pay":true},"html_url":"https://alion.io/job/campfire-product-marketing-manager","json_url":"https://alion.io/job/campfire-product-marketing-manager.json","meta":{"generated_at":"2026-11-15T23:39:57Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20710,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":6809},"rest":"https://alion.io/mcp/rest/get_company?id=6809"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcampfire-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcampfire-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcampfire-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/campfire-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcampfire-product-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1082824}},{"tool":"search_jobs","arguments":{"company":"campfire.ai","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1082824},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}