{"id":1316728,"url":"https://alion.io/job/candescent-senior-integrated-marketing-program-manager","title":"Senior Integrated Marketing Program Manager","company":{"id":2113992,"name":"Candescent","domain":"candescent.com","url":"https://alion.io/company/candescent-com","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":14,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-09-27T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"Asana","optional":false},{"name":"Jira","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false},{"name":"Smartsheet","optional":false}],"status":"live","first_seen_at":"2026-09-18T00:00:00Z","employer_posted_date":"2026-09-18","last_verified_at":"2026-09-27T20:03:55Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"Candescent is a forward-thinking technology company transforming how financial institutions deliver Intelligent Banking experiences. We unite digital banking, account opening, and branch solutions that power and connect digital banking, account opening, and branch solutions-creating seamless engagement across digital, remote, and in-person channels.\nOur Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation. Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growth-turning every customer interaction into a moment of clarity, confidence, and connection.\nJob Summary\nRole Purpose\nCandescent is seeking a Senior Integrated Marketing Program Manager to lead the planning, coordination, and delivery of our most important marketing programs from one of our India office locations. This role leads integrated campaigns and go-to-market initiatives that build brand visibility, generate pipeline, and support product and segment growth.\nYou will be marketing leadership’s trusted planning partner - turning priorities into operating cadences, decision-ready materials, and clear owners, milestones, and outcomes.\nYou will co-own execution alongside functional leads across brand, product marketing, web, demand generation, events, and marketing operations, bringing the programmatic rigor that keeps complex work on track. Beyond individual programs, you will help define how marketing operates together, establishing the operating model, cadences, and ways of working that scale as the team grows.\nThis is a senior role with direct exposure to the marketing senior leadership team. You will also serve as a senior leader within the India marketing operations team, partnering closely with the US-based Marketing Operations lead and the US-based process and program management counterpart.\nKey Responsibilities and Deliverables\nWhat you will be responsible for and what you will do\nProgram Planning & Delivery\nOwn end-to-end delivery of complex, cross-functional marketing programs, from intake and planning through launch, measurement, and optimization.\nTranslate business and marketing priorities into integrated roadmaps, milestone plans, dependency maps, and risk registers.\nCo-own execution alongside functional leads, partnering with product marketing on launches, brand on creative delivery, and demand generation on campaign activation.\nEnsure campaign briefs, objectives, audience definitions, content requirements, channel plans, measurement plans, and launch criteria are agreed before work enters execution.\nManage portfolio-level visibility across concurrent programs, including prioritization, capacity trade-offs, escalation, and delivery risk mitigation.\nOwn the integrated marketing calendar as the shared view of what marketing is delivering and when, using it to drive sequencing, prioritization, and capacity conversations.\nOperating Cadence & Governance\nBuild and run the operating cadences that keep priorities, risks, dependencies, and next steps visible, including status reviews, planning cycles, and launch readiness forums.\nHelp define how marketing operates together - establishing the operating model, rituals, and ways of working that scale as the team and its remit grow.\nImprove intake, prioritization, approval, and launch governance processes, and build the templates, checklists, and standards that make delivery repeatable.\nFacilitate senior stakeholder alignment, ensuring decisions, scope changes, approvals, and dependencies are documented, communicated, and resolved.\nKeep planning tools and the marketing calendar current and trusted, so conflicts, gaps, and over-commitment surface before they affect delivery.\nExecutive Engagement & Reporting\nPartner directly with the marketing senior leadership team on planning, prioritization, and trade-off decisions, and bring forward the information they need to decide.\nSynthesize inputs from marketing, sales, product, and agency stakeholders into decision-ready briefings and reporting for leadership.\nProvide executive-ready visibility into program health, launch readiness, risks, blockers, trade-offs, and decisions required.\nPartner with marketing operations and analytics to ensure tracking, measurement plans, and success metrics are defined and operational before launch.\nCommunicate clearly and concisely with senior leaders, simplifying complex workstreams and presenting trade-offs rather than escalating problems without options.\nTeam Leadership & Capability Building\nServe as a senior leader within the India marketing operations team, providing direction, review, and coaching to other team members and raising the standard of delivery across the group.\nBe accountable for the quality, timeliness, and consistency of the programs the India team delivers.\nCoordinate closely with the US-based Marketing Operations lead on priorities, intake, status, escalations, and stakeholder communication.\nPartner with the US-based process and program management counterpart to keep standards, templates, and ways of working consistent across regions.\nBuild capability that outlasts any one individual - success is measured not only by what you deliver, but by how well the team can deliver without you.\nApply AI tools practically to accelerate briefs, status reporting, documentation, and synthesis, and help the team adopt them in day-to-day ways of working.\nMaintain a working schedule with sufficient overlap with US business hours on at least a few days each week to enable live collaboration, reviews, and decision-making.\nExperience\nDemonstrated skills, competencies, and required experience\n10+ years of experience in marketing program or project management, integrated campaign delivery, or marketing operations, including significant time at a senior level.\nProven track record managing complex, multi-channel marketing programs in a fast-paced B2B environment.\nDemonstrated ability to lead cross-functional teams, influence senior stakeholders, and drive accountability across functions.\nExperience running an integrated marketing calendar or equivalent planning system across multiple teams and channels.\nExperience working directly with senior marketing leadership on planning, prioritization, and trade-off decisions.\nStrong working knowledge of how marketing moves from brief to content creation, channel activation, launch, and performance reporting.\nPractical fluency across core marketing channels, including email, web, webinars, events, paid media, organic social, and ABM programs.\nExperience overseeing delivery of marketing content such as emails, landing pages, ads, case studies, videos, event assets, and sales enablement materials.\nExcellent executive communication skills, with the ability to simplify complexity, present trade-offs, and escalate risks with recommendations.\nExperience establishing or improving marketing execution processes, intake models, and governance cadences.\nBachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.\nQualifications & Preferred Distinctions\nAdditional accomplishments\nPMP, agile, or equivalent program management certification is preferred.\nExperience in technology, financial services, SaaS, or other complex enterprise go-to-market environments is preferred.\nExperience with marketing automation, CRM, and work management platforms such as Marketo, Salesforce, Smartsheet, Jira, Asana, or Workfront.\nExperience leading ABM or account-focused programs, including target account prioritization, sales alignment, and account-level performance tracking.\nExperience managing external agencies, media partners, freelancers, or offshore and shared-services delivery teams.\nWorking knowledge of campaign measurement, including engagement and conversion metrics, pipeline influence, attribution, and funnel movement.\nExperience building a new team, function, or delivery model from the ground up is a strong plus.\nExperience collaborating across geographies and time zones is helpful.\nHow Success Will Be Measured\nThe measures this role will be held to\nMeasure\nWhat good looks like\nOn-time delivery\nHigh-priority marketing programs and campaign launches delivered on schedule and within agreed scope.\nProgram cycle time\nTime from intake to launch reduces as intake, briefing, and approval processes mature.\nLaunch readiness & quality\nDeliverables meet quality expectations with reduced rework and fewer late-stage surprises.\nStakeholder satisfaction\nMarketing leadership and functional partners rate planning and program support as reliable and valuable.\nExecutive visibility\nLeaders consistently have clear, current insight into the marketing calendar, program health, risks, and decisions required.\nOperating model maturity\nExecution processes become more scalable, documented, and repeatable, with less dependency on any one person.\nBusiness impact\nProgram delivery supports measurable improvement in audience engagement, pipeline contribution, and campaign velocity.\nWhat Will Make You Successful\nComfort leading through influence and shared ownership rather than relying on positional authority.\nThe instinct to bring structure to ambiguity without adding bureaucracy for its own sake.\nConfidence and composure in front of senior leaders, including when the news is difficult.\nJudgment about what genuinely needs escalating, and what you should simply resolve.\nCredibility with specialists - enough marketing depth to ask the right questions and challenge constructively.\nClear, proactive communication with stakeholders across geographies and time zones.\nA collaborative, low-ego working style and a genuine willingness to give and receive feedback.\nStrong organization, follow-through, and accountability in a global, fast-paced environment.\nStatement to Third Party Agencies\nTo ALL recruitment agencies: Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.","description_format":"text","description_chars":10270,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Creative Agencies","Financial Services","Credit Unions & Cooperative Banks"],"lifecycle":[{"event":"open","at":"2026-09-26T19:14:45Z"}],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.602,"p_room":1,"age_days":9,"expected_fill_days":42,"reasons":["conf:0","stale_co","velocity","win:early"],"computed_at":"2026-09-27T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/candescent-senior-integrated-marketing-program-manager","json_url":"https://alion.io/job/candescent-senior-integrated-marketing-program-manager.json","meta":{"generated_at":"2026-09-28T01:07:22Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":677,"day_limit":5000,"remaining_today":4323,"minute_limit":60,"resets_at":"2026-09-29T00:00:00Z"}}}