CME - Product Manager - WFP - Dubai
The Candidate will be responsible for promoting Canon Products & Solutions awareness and profile across the regions via events, PR, marketing activities, internal promotion, and partner collaboration. He / She will also be responsible for designing action plans for country support and regional marketing / sales activity to stimulate market awareness and sales achievement.
Market Analysis & Strategy
Analyse market size, competition, pricing and market dynamics across assigned countries.
Develop local sales strategies and business plans in collaboration with Area Sales and partners.
Develop regional marketing and sales action plans to drive market awareness and sales.
Monitor Canon market share and provide regular market intelligence and competitor analysis.
Pricing & Product Positioning
Define product pricing and positioning based on market and competitive insights.
Negotiate product support and pricing with BU.
Support tender pricing, key accounts and special deals in collaboration with Area Sales.
Manage the tender pipeline and ensure effective follow-up with Area Sales.
Product Launch & Promotion
Coordinate new product launches across Middle East markets to ensure timely and successful market introduction.
Manage product lifecycle from launch to end-of-life through appropriate strategies, promotions and schemes.
Drive strategic product priorities and targets in line with management direction.
Product Training & Development
Deliver product training for internal teams and Canon distributors across the region.
Coordinate local training programs and ensure product knowledge is maintained.
Evaluate trainee knowledge and maintain up-to-date training records.
Sales & Marketing Budget & Performance
Develop annual sales targets, sales plans and marketing budgets in collaboration with Area Sales.
Advise Area Sales on product strategy to strengthen business structures and market coverage.
Monitor monthly sales performance against agreed plans & implement corrective actions where required.
Gross Profit Management
Monitor and manage gross profit across special promotions, tender pricing and support deals.
Track agreed pricing and support from approval through to actual delivery.
Ensure effective management of incoming and outgoing commercial support.
Marketing & Business Development
Plan, manage and coordinate market development & promotional activities across assigned markets.
Ensure activities are delivered within agreed timelines, budgets, quality standards & company guidelines.
Drive initiatives that strengthen Canon’s product and brand awareness across the region.
Reporting & Coordination
Maintain effective communication and coordination with HQ on budgets, product launches, pricing support and business performance.
Prepare and submit required reports, forecasts and business updates within agreed timelines.
Ensure alignment between regional activities, HQ requirements and local market needs.
Qualification & Experience
University level or equivalent with 15+ years’ of work experience
High level of relevant knowledge and experience coupled with the ability to relate technical information to non- technical people at all levels.
Previous experience of formal classroom training desirable but proven coaching techniques may be an acceptable alternative (formal training to be learned).
Fluency in written and Spoken English, Knowledge of Arabic.
High level of written and spoken communications required
Professional appearance, attitude and communication style.
Familiarity with MS Office Applications, i.e. Word, Excel, PowerPoint.
Must be fluent in English. Arabic knowledge will be a plus
Skills
Excellent analytical skills and a logical mind.
Motivation and aptitude to continue learning as new technology is introduced
Able to communicate, at times involving complex technical information, to technicians, service and marketing personnel in all Canon Locations, and distributors
Other Requirements
Valid UAE driving license.
Overseas travel and periods away from home.
Flexibility to respond to travel needs at short notice
Able to work on own initiative and meet targets whilst under pressure.