PR & External Communications Lead

• Lead Canon’s PR and external communications strategy
• Drive high-impact product launches, storytelling and thought leadership initiatives
• Enjoy hybrid working flexibility, operating from our Macquarie Park head office

About Us

Canon is a global leader in imaging solutions, trusted by millions for innovation and quality. In Australia and New Zealand, we’re proud to deliver products and services that help people connect, communicate, and achieve more every day. When you join Canon Australia, you’ll experience a supportive culture that values your contribution and empowers you to grow. We are committed to helping you develop your career and turn your goals into reality, while playing an integral role in our success globally.

About the Role

We have an exciting opportunity for an experienced Public Relations and External Communications Lead to join our Brand & Growth team. This strategic role will lead Canon's earned influence strategy, building external authority, relevance and advocacy across our imaging business.

This role goes beyond traditional public relations. You will identify compelling stories, customer proof points and influential voices that strengthen Canon's reputation and commercial growth objectives. Working across Product, Sales, Marketing, customers, creators, partners and industry stakeholders, you'll create meaningful external influence that drives consideration, preference and customer lifetime value.

Role Scope

• Developing and executing Canon's earned influence and external communications strategy
• Building and managing a strong network of media, creators, advocates, customers and industry influencers
• Leading PR plans for major product launches and portfolio campaigns
• Identifying and developing customer stories, case studies, thought leadership and advocacy opportunities
• Extending the impact of marketing campaigns, sponsorships, partnerships and experiential activities through earned media opportunities
• Managing external PR agency and external partners to achieve measurable outcomes
• Measuring and optimising earned media performance against brand and commercial objectives

What You Bring

You are a strategic communications professional who understands how influential storytelling, advocacy and earned media contribute to brand growth. You enjoy uncovering opportunities, building trusted relationships and transforming complex products and customer outcomes into compelling narratives that resonate with diverse audiences. You'll bring a commercially minded approach, strong stakeholder management skills and the confidence to work across multiple business functions while driving impactful external communications outcomes. Key skills and experience include:

• Tertiary qualifications in Communications, Public Relations, Journalism, Marketing or a related discipline
• 7-10 years' experience across public relations, earned media, communications, or integrated marketing
• Demonstrated success developing earned media strategies that support both brand and commercial outcomes
• Proven experience identifying and developing compelling stories, advocacy programs and customer proof points
• Strong understanding of the evolving media, creator and influence landscape
• Experience building and managing relationships with media, creators, customers, industry experts and external partners
• Experience supporting product launches, reviews, media programs and earned communications campaigns
• Exceptional communication, presentation and stakeholder engagement skills
• Experience within technology, consumer electronics, imaging or related industries will be highly regarded

On Offer

In return, you'll have the opportunity to influence the external reputation and growth of one of the world's most recognised brands while working alongside passionate and collaborative teams. You'll be empowered to bring new ideas, build meaningful industry relationships and make a genuine impact on how Canon engages with customers and communities. We invest in professional development, encourage continuous learning, support both career growth and work-life balance. Benefits include but not limited to:

• Free parking and gym facilities at our Macquarie Park office
• Bonus leave including Birthday leave, Canon Day leave and Kyosei Day
• Training and development opportunities
• Wellbeing benefits including discounted health insurance, flu vaccines and confidential counselling
• Canon products at discounted rates
• Novated car lease
• Education assistance for external training that supports your growth

We believe in the power of an inclusive and diverse workforce. We trust you will bring your authentic self to work and we will focus on making sure that together, we make a strong contribution to the broader community in which we operate. Where possible, flexible working arrangements are the norm, as we know a better work-life balance can improve your motivation, performance and productivity.

As an equal opportunity employer focused on strengthening our inclusive culture, all applicants will be considered and we welcome applications from people of all ages, cultures including Aboriginal and Torres Strait Islander peoples, religious beliefs, national origin, sexual orientation and gender identities. All applicants must be eligible to work in the country they are applying to at the time of application.

Looking to join this diverse team? Apply online now.

Successful applicants will be notified of next steps.

We will commence reviewing applications from lateOctober 2026, with shortlisted candidates contacted following this date.