{"id":2167368,"url":"https://alion.io/job/canvas8-freelance-lifecycle-comms-copy-specialist","title":"Freelance Lifecycle Communication & Copy Specialist","company":{"id":5125,"name":"Canvas8","domain":"canvas8.com","url":"https://alion.io/company/canvas8","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Communications","role_family":"Communications","seniority":null,"employment_type":"freelance","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":49000,"max_usd":98000,"period":"year","method":"role_country_seniority_unknown","sample_n":106},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"LLM Guardrails","optional":false}],"status":"live","first_seen_at":"2026-10-09T10:40:57Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-21T21:21:48Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"We're looking for a lifecycle communications specialist to shape and write every message our members receive as they move through their membership. We need someone who knows what to say, when to say it, and how to make it sound like Canvas8 - across many segments, moments and variants.\nThis is a craft-led role with strategic reach. You'll set the messaging framework, tone and cadence for member communications, then design and write the sequences that bring each lifecycle moment to life. You'll work hand in hand with our lifecycle and PostHog specialist, who owns the segments, triggers and journeys. They run the engine; you decide what it says.\nAbout us\nWe are Canvas8, a strategic insights practice operating out of London, NY, LA, Singapore & Manila.\nWe help our clients understand people so they can make better business decisions.\nOur work investigates the hidden insights in everyday life - from the psychology behind the rise of absurdism in media, and teenagers’ obsession with romantasy and fan fiction, to why AI companions are becoming Gen Z’s go-to besties - and makes them meaningful for brands. Our team is a blend of disciplines and skills, from psychology to journalism and anthropology to behavioural economics. What unites us is a desire to understand people and a passion for delivering outstanding work.\nAbout the role\nYou'll be working on the Canvas8 Membership Platform - a premium, multi-feature digital product used by insight specialists at major global brands and agencies.\nOur member communications are behaviour-triggered: what a member does in the product decides what they hear from us next. That covers onboarding sequences, nudges towards features they haven't found, renewal and win-back messages, and prompts for members ready to do more.\nEvery segment and trigger needs a message worth receiving - and that's a lot of messages. You'll own the strategy, craft and system that make them clear, useful and unmistakably Canvas8.\nDay-to-day\nStrategic:\nReview our current member communications and define a messaging framework: what we say at each lifecycle moment, why, and in what tone\nSet channel, cadence and frequency rules so behaviour-triggered messages and broadcast comms work together rather than pile up\nDecide what makes a meaningful intervention for each segment - which moments deserve a message, and which don't\nBuild on our existing Engagement Lifecycle Framework and lifecycle map\n Hands-on delivery:\nDesign and write lifecycle sequences end to end: onboarding, activation, feature discovery, product-qualified leads, renewal and win-back\nWrite the copy - subject lines, body, CTAs and in-product messages - for every segment and trigger\nScript and produce short video walkthroughs (Loom-style) for onboarding and feature discovery, where video explains better than text\nDesign reusable email templates and formats: length, structure, hierarchy and when to use each\nBuild an AI-assisted workflow for generating and QA-ing copy variants at scale, with prompts, guardrails and a house style so output stays on-brand\nWrite A/B test variants, read the results with the team, and iterate\nDocument the tone of voice, templates and workflow so the team can keep producing comms after the engagement\nCollaboration:\nWork day to day with our lifecycle and PostHog specialist, who owns the segments, triggers and journeys your messages sit in\nPartner with our Member Engagement and editorial teams to align on brand voice and draw on our content library\nWork with the Head of Product Innovation, Strategy Director and Client Partnership team to align on priorities\nPresent your thinking clearly and give constructive, expert feedback\nRequirements\nAt least 5 years in lifecycle, CRM or member communications, with a strong copywriting core\nA portfolio of behaviour-triggered sequences you've designed and written - onboarding, activation, renewal or win-back - not just newsletters\nExperience with subscription, membership, publishing or B2B SaaS products, and a real understanding of what keeps members engaged and renewing\nAble to define a messaging framework and tone of voice, and apply it consistently across many segments and variants\nConfident using AI tools to generate and refine copy at scale, with the judgement to know when output is good enough and when it isn't\nComfortable working alongside technical and data specialists; you don't need to build the triggers, but you should understand how segments and events shape what you write (PostHog or similar a plus)\nExperience designing email templates and formats, and a clear view on what makes a message effective\nData-informed: you write test variants, read results and let them change your mind\nDisciplined about documentation and handover, so the work outlives the engagement\nComfortable working autonomously in a small, fast-paced team\nNice to have: experience scripting or recording short product videos (Loom or similar)\nThe details\nContract: Freelance\n2 days/week\nDuration: 2/3 months\nHybrid (London) or remote\nOutside of IR35\nExpected start: October/November 2026\nHow to apply\nIf you think you're a good fit and share our values, please apply below. Tell us why, and share a portfolio of lifecycle sequences and copy you've written. Highlight your individual contribution, with case studies showing quantifiable results.\nThank you for your interest. We're excited to meet you.\nApplications will close on Friday 16th October 2026.\nAt Canvas8, we believe in the power of diversity to drive innovation. We're committed to creating an inclusive space where every individual is valued. Join us in a workplace that celebrates differences - race, gender, age and beyond - fueling our creativity and competitive edge. We actively seek diverse talents and provide equal opportunities, free from discrimination. Shape your future with us, where diversity isn't just a value, but a key to our success.","description_format":"text","description_chars":5900,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Market Research","Management Consulting"],"lifecycle":[{"event":"open","at":"2026-10-09T10:40:57Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker","cap_exempt":false,"checked_at":"2026-10-21T06:25:45+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":71,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.788,"p_room":0.9,"age_days":11,"expected_fill_days":23,"reasons":["conf:4","win:mid"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/canvas8-freelance-lifecycle-comms-copy-specialist","json_url":"https://alion.io/job/canvas8-freelance-lifecycle-comms-copy-specialist.json","meta":{"generated_at":"2026-10-21T23:43:59Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":33856,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5125},"rest":"https://alion.io/mcp/rest/get_company?id=5125"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcanvas8-freelance-lifecycle-comms-copy-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcanvas8-freelance-lifecycle-comms-copy-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcanvas8-freelance-lifecycle-comms-copy-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/canvas8-freelance-lifecycle-comms-copy-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcanvas8-freelance-lifecycle-comms-copy-specialist"}]}