{"id":1929177,"url":"https://alion.io/job/capgemini-campaign-technology-campaign-engineer","title":"Campaign Technology - Campaign Engineer","company":{"id":145,"name":"Capgemini","domain":"capgemini.com","url":"https://alion.io/company/capgemini","size_band":"5000+","is_staffing_agency":false,"employer_type":"services","is_intermediary":false,"listed_via":null,"ats_vendor":"Career site","truth_index":{"grade":"B","score":81,"open_postings":1720,"ghost_share":0,"stale_share":0.757,"repost_share":0.001,"time_to_fill_p50_days":27,"computed_at":"2026-10-10T05:45:15Z"}},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Aguascalientes, Mexico"],"countries":["MX"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"SQL","optional":false},{"name":"Apex","optional":true},{"name":"dbt","optional":true},{"name":"Matillion","optional":true},{"name":"Python","optional":true},{"name":"Rest API","optional":true},{"name":"Salesforce Data Cloud","optional":true},{"name":"Snowflake","optional":true},{"name":"SOAP","optional":true}],"status":"live","first_seen_at":"2026-10-05T18:40:08Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-11T19:16:37Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, where you'll be supported and inspired by a collaborative community of colleagues around the world, and where you'll be able to reimagine what's possible. Join us and help the world's leading organizations unlock the value of technology and build a more sustainable, more inclusive world.\nYour Role\nAs a Campaign Technology Engineer at Capgemini, you will play a critical role in designing, implementing, and supporting enterprise-scale marketing automation and customer engagement solutions using Salesforce Marketing Cloud.\nActing as a bridge between Campaign Operations, Customer Data Platform (CDP) teams, Analytics, and Marketing stakeholders, you will build and optimize customer journeys, audience activation processes, campaign automations, and data-driven marketing experiences. This role requires a strong technical foundation in Salesforce Marketing Cloud, SQL, customer data management, and campaign orchestration.\nYou will help deliver personalized, scalable, and compliant customer communications while driving operational excellence across the MarTech ecosystem.\nResponsibilities & Scope\nCampaign Automation & Journey Orchestration\nDesign, configure, test, deploy, and support customer journeys using Journey Builder.\nBuild and maintain campaign workflows, automated processes, and customer engagement programs.\nConfigure journey entry criteria, audience qualification rules, decision splits, suppression logic, and exit strategies.\nSupport triggered communications, direct-mail triggers, and multi-channel customer activation initiatives.\nEnsure reliable execution of customer journeys across production environments.\nMarketing Cloud Engineering\nDevelop and maintain Automation Studio workflows, schedules, file transfers, imports, exports, queries, and automation activities.\nManage and maintain:\nData Extensions\nContact Builder data models\nSubscriber data structures\nCampaign-related data assets\nSupport Email Studio and campaign execution teams with technical implementation and troubleshooting activities.\nEnsure platform scalability, reliability, and operational performance.\nData Management & Audience Activation\nDevelop and optimize SQL queries supporting:\nAudience segmentation\nEligibility logic\nSuppression management\nPersonalization\nAudience activation\nValidate audience counts, segmentation logic, exclusions, consent requirements, and downstream activation processes.\nPartner with CDP Engineering teams to onboard customer attributes and support audience enrichment initiatives.\nMaintain data quality, consistency, and campaign readiness across marketing platforms.\nIntegration & Platform Support\nSupport integrations between:\nSalesforce Marketing Cloud\nCustomer Data Platforms (CDP)\nCRM systems\nDirect-mail platforms\nEnterprise marketing technologies\nAssist with API-based and file-based integrations.\nTroubleshoot journey failures, automation issues, data discrepancies, delivery failures, and system integration challenges.\nCollaborate with engineering teams to ensure reliable data flows and activation capabilities.\nContinuous Improvement & AI Enablement\nIdentify repetitive campaign engineering activities that can be automated or optimized.\nLeverage approved AI-enabled tools to improve:\nTesting\nTroubleshooting\nDocumentation\nCampaign operations\nProcess automation\nSupport continuous improvement initiatives that enhance campaign velocity, quality, and scalability.\nContribute to MarTech best practices, standards, and governance processes.\nYour Profile\nMarketing technology enthusiast - Passionate about automation, customer engagement, and digital marketing technologies.\nData-driven thinker - Comfortable working with customer data, segmentation, and activation logic.\nProblem solver - Able to investigate complex campaign and integration issues.\nCollaborative professional - Works effectively across Marketing, Analytics, Product, and Technology teams.\nQuality-focused engineer - Ensures campaign accuracy, scalability, and compliance.\nContinuous learner - Embraces innovation, AI-enabled capabilities, and emerging MarTech trends.\nQualifications & Preferred Skills\nRequired Qualifications\nBachelor’s Degree in Computer Science, Engineering, Information Systems, Analytics, Business, Marketing Technology, or a related field.\n4-8+ years of experience in Salesforce Marketing Cloud, Marketing Technology, Campaign Engineering, or Marketing Automation roles.\nExperience supporting production marketing campaigns and customer journey orchestration.\nRequired Skills\nSalesforce Marketing Cloud\nStrong hands-on experience with:\nSalesforce Marketing Cloud\nJourney Builder\nAutomation Studio\nEmail Studio\nContact Builder\nQuery Studio\nAbility to work independently as a Salesforce Marketing Cloud subject matter expert.\nCampaign Automation & Audience Management\nExperience designing and supporting customer journeys and campaign workflows.\nStrong understanding of audience segmentation, activation, suppression, personalization, and orchestration strategies.\nExperience supporting customer lifecycle and campaign execution initiatives.\nData & Analytics\nAdvanced SQL development and optimization skills.\nExperience building audience qualification and campaign execution queries.\nKnowledge of customer data structures and marketing data models.\nAbility to validate campaign logic, eligibility criteria, and audience quality.\nIntegration & Platform Knowledge\nExperience supporting REST APIs, SOAP APIs, and file-based integrations.\nUnderstanding of:\nCustomer Data Platforms (CDP)\nData activation platforms\nMarketing technology ecosystems\nPractical experience working with Snowflake and customer data environments.\nAI & Innovation\nDemonstrated interest in AI-enabled tools and automation capabilities.\nAbility to responsibly leverage AI for operational improvements while ensuring accuracy, security, and compliance.\nPreferred Skills\nPython development experience.\nCRM platform integrations.\nDirect-mail campaign processes and workflows.\nMarketing analytics and campaign performance measurement.\nSalesforce Data Cloud familiarity.\nKnowledge of dbt, Matillion, or modern data transformation platforms.\nUnderstanding of customer data governance practices.\nCertifications\nPreferred Certifications\nSalesforce Marketing Cloud Email Specialist Certification.\nSalesforce Marketing Cloud Developer Certification.\nJourney Builder Certification or equivalent practical experience.\nSalesforce Data Cloud certifications are a plus.\nWhat You'll Love\nOpportunity to work on large-scale customer engagement and digital marketing initiatives.\nExposure to leading MarTech, CDP, and marketing automation platforms.\nCollaboration with global Marketing, Analytics, Data, and Technology teams.\nAccess to Salesforce certifications, technical training, and continuous learning opportunities.\nCareer growth opportunities within Capgemini's Customer Experience, Data, and Marketing Technology practices.\nInnovative and collaborative work environment focused on delivering exceptional customer experiences.\nNeed to Know\nCareer Development in Spanish & English: Access to technical academies, certifications, mentorship programs, and ongoing professional development opportunities.\nCommunity Engagement: Participate in innovation programs, MarTech communities, technical events, volunteering initiatives, and knowledge-sharing sessions across Capgemini.\nAbout Capgemini\nCapgemini is a global business and technology transformation partner, helping organizations accelerate their dual transition to a digital and sustainable world while creating tangible impact for enterprises and society. It is a responsible and diverse organization with more than 340,000 team members in over 50 countries.\nWith a strong heritage of more than 55 years, Capgemini helps clients unlock the value of technology through end-to-end services and solutions, leveraging capabilities in strategy and design, engineering, AI, generative AI, cloud, data, customer experience, and digital transformation.\nAt Capgemini Mexico, we are committed to fostering a diverse and inclusive workplace where everyone has equal opportunities. 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