Sr Media Planner

Overview

Senior Media Specialist (AdTech & Retail Media)

We are looking for an experienced Senior Media Specialist to lead and support end-to-end digital advertising operations across programmatic, retail media, video, connected TV (CTV), and social media platforms. This role is ideal for a highly analytical and hands-on professional with deep knowledge of the AdTech ecosystem, campaign execution, optimization, and client-facing delivery.

The successful candidate will manage complex digital advertising campaigns from planning and trafficking through optimization and reporting, while identifying opportunities to improve performance through automation, AI-driven solutions, and process enhancements. This position requires strong collaboration with cross-functional teams, technology partners, and stakeholders to deliver measurable business outcomes and scalable advertising solutions.

Key Qualifications

• 8+ years of experience in Ad Operations, AdTech, Digital Media, or Revenue Operations.
• Strong understanding of DSPs, programmatic advertising, retail media, ad exchanges, and digital advertising ecosystems.
• Hands-on experience with campaign setup, trafficking, QA, launch, optimization, reporting, and performance analysis.
• Expertise in advertising metrics such as ROAS, CTR, impressions, pacing, delivery, and audience performance.
• Experience working with platforms such as DV360, Google Ad Manager, Campaign Manager 360, The Trade Desk, Meta Ads Manager, YouTube, and CTV platforms.
• Strong stakeholder management, communication, and project prioritization skills.
• Experience leveraging AI, automation, and process improvement methodologies to optimize campaign delivery and operational efficiency.