{"id":1111408,"url":"https://alion.io/job/capslock-senior-marketing-strategist-10","title":"Senior Marketing Strategist","company":{"id":8689,"name":"CapsLock","domain":"capslock.global","url":"https://alion.io/company/capslock","size_band":"1001-5000","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Comeet","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","hiring_geo_confidence":"structured","locations":["Tirana, Albania"],"countries":["AL"],"hiring_countries":["AL"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":34000,"max_usd":77000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2436},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":true},{"name":"Google Ads","optional":true},{"name":"Hotjar","optional":true},{"name":"Tableau","optional":true},{"name":"YouTube","optional":true}],"status":"live","first_seen_at":"2026-09-16T11:25:00Z","employer_posted_date":"2026-09-16","last_verified_at":"2026-09-23T12:35:29Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"Description\nCompany Overview\nCapsLock is a dynamic marketing company providing IT-enabled solutions for large North American partners. We specialize in scalable customer acquisition through data-driven marketing, creative production, and technology innovation.\nOur teams collaborate across Marketing, IT, Analytics, CRO, and Media Buying to build, test, and optimize high-performing funnels that help clients achieve predictable growth across industries such as Home Improvement, Health, Legal, and Insurance.\nRole Overview\nWe're looking for a Senior Marketing Strategist who thinks like a strategist, creative person and optimizer-someone who understands customer behavior, identifies growth opportunities, and continuously improves marketing performance through experimentation.\nYou'll be responsible for developing new funnels, conducting market and competitor research, generating hypotheses, managing A/B testing initiatives, and collaborating closely with Creative, Media Buying, Analytics, and IT teams to deliver measurable business results.\nSuccess in this role means constantly asking \"How can we improve conversion?\" and using data to find the answer.\nResponsibilities\nConduct market, audience, and competitor research for new and existing clients.\nDevelop new landing page concepts and marketing funnels.\nGenerate, prioritize, and document CRO hypotheses.\nPlan and manage A/B testing roadmaps across multiple clients.\nAnalyze landing page performance and identify optimization opportunities.\nCollaborate with Copywriters, Designers, Video Producers, IT, and Media Buyers throughout the production process.\nReview campaign performance and translate data into actionable insights.\nIdentify winning strategies and scale them across similar clients and industries.\nMaintain and expand the company's CRO knowledge base and testing library.\nResearch new marketing trends, technologies, and customer acquisition strategies.\nEnsure projects are delivered on time and meet quality standards.\nPresent recommendations and optimization plans to internal stakeholders.\nAI & Experimentation Mindset\nYou actively use AI to improve research, productivity, and decision-making. Whether it's generating hypotheses, analyzing competitors, organizing knowledge, or accelerating content creation, you view AI as a strategic assistant rather than a replacement for marketing thinking.\nWe're looking for someone who enjoys experimenting, learning, and continuously improving existing processes.\nRequirements\nEssential\n5+ years of experience in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.\nStrong understanding of customer acquisition funnels and landing page optimization.\nExperience planning and evaluating A/B tests.\nAbility to interpret marketing data and make data-driven decisions.\nStrong analytical thinking and problem-solving skills.\nExperience collaborating with cross-functional teams.\nExcellent project management and organizational skills.\nExceptional communication skills.\nProficient English language skills.\nExperience with AI tools for marketing research and automation.\nNice to Have\nExperience in Home Improvement or Lead Generation industries.\nExperience working with Meta, Google Ads, Native Advertising, or YouTube.\nKnowledge of UX principles and conversion optimization.\nFamiliarity with Tableau, GA4, Microsoft Clarity, Hotjar, or similar analytics tools.\nWhy do we deserve your attention?\nNot only do we offer fair and competitive pay, but we also provide perks and benefits that support your well-being and growth. Here are some of them:\nRemote Work\nWe are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact.\nPaid Time Off\nWork-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy.\nOngoing Learning\nWe believe in curiosity and growth. That’s why we support continuous learning with workshops, online courses, conferences, and certifications.\nHome Office\nWe help you set up your perfect workspace by covering equipment and furniture expenses, so you can do your best work from home.\nPhysical Well-Being\nFrom gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way.\nUnlimited Sick Days\nYour health matters. Take the time you need to rest and recover - we’ll be here when you’re ready to return.\nMedical Coverage\nWe support you and your family with reimbursement for medical insurance and health-related expenses, including dental care and psychological support.\nCo-Working Space\nIf you sometimes crave a change of scenery or more social interaction, we’ll cover the full cost of a co-working space.\nFun Stuff\nFrom gaming nights and fitness challenges to annual retreats at world-class resorts, we make sure there’s never a shortage of fun and connection.","description_format":"text","description_chars":4894,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Continuous learning","Growth opportunities","Gym membership","Health insurance","Home office"],"hiring_locations":[{"name":"Albania","iso":"AL","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-22T12:20:24Z"}],"liveness":{"score":93,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.932,"p_room":1,"age_days":6,"expected_fill_days":54,"reasons":["conf:0","wave","velocity","win:early"],"computed_at":"2026-09-23T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/capslock-senior-marketing-strategist-10","json_url":"https://alion.io/job/capslock-senior-marketing-strategist-10.json","meta":{"generated_at":"2026-09-23T14:17:59Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}