{"id":1398236,"url":"https://alion.io/job/careers-at-avis-budget-conversion-rate-optimization-specialist","title":"Conversion Rate Optimization Specialist","company":{"id":1789668,"name":"Avis Budget Group","domain":"avisbudgetgroup.com","url":"https://alion.io/company/avisbudgetgroup","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":85,"ghost_share":0,"stale_share":0.765,"repost_share":0,"time_to_fill_p50_days":26,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Parsippany, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":115000,"max":125000,"currency":"USD","period":"year","gross":null,"usd_annual":125000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Amplitude","optional":false},{"name":"GA4","optional":false},{"name":"Scrum","optional":true}],"status":"live","first_seen_at":"2026-08-18T00:00:00Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-21T03:31:53Z","board_verified":true,"closed_at":null,"days_open":64,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":64},"description":"Driven to be the Best\nPeople. Performance. Purpose.\nAt Avis Budget Group, we’re driven to be the best vehicle rental company in the world, together. Our 25,000 employees raise the bar every day, bringing different perspectives, taking ownership, and leading with integrity. We’re defining the future of mobility with safe, sustainable solutions that move people, businesses, and communities forward.\nAvis Budget Group is seeking a Conversion Rate Optimization (CRO) Specialist to drive continuous improvement in our digital customer journey across web and mobile. Reporting to the Director of Conversion & Experimentation, this role will focus on identifying, testing, and scaling improvements that increase conversion, revenue, and customer satisfaction.\nYou will work closely with product managers, designers, analysts, and engineers within cross-functional pods-bringing a test-and-learn mindset to everything we do.\nWhat You'll Do:\nExperimentation & Testing\nDesign, execute, and analyze A/B and multivariate tests across web and mobile\n\nTranslate hypotheses into structured experiments with clear success metrics\n\nEnsure experiments are implemented accurately and analyzed with rigor\n\nConversion Optimization\nIdentify opportunities to improve conversion across key funnel stages (e.g., search, pricing, checkout, post-booking)\n\nAnalyze user behavior to uncover friction points and drop-offs\n\nPartner with product and design teams to develop solutions that improve performance\n\nData & Insights\nUse quantitative data (analytics, funnel metrics) and qualitative insights (user research, session replays, surveys) to inform hypotheses\n\nMonitor and report on key conversion metrics (e.g., conversion rate, abandonment, revenue per visitor)\n\nTranslate results into clear, actionable recommendations\n\nCross-Functional Collaboration\nWork closely with:\nProduct Managers to align experiments with roadmap priorities\n\nAnalytics teams to define metrics and validate results\n\nDesign & Research to develop and test user-centric solutions\n\nEngineering to implement and scale experiments\n\nContribute to a collaborative, insight-driven product development process\n\nExperimentation Best Practices\nFollow and contribute to experimentation frameworks, standards, and governance\n\nEnsure proper test design, statistical validity, and documentation of results\n\nMaintain a repository of learnings to inform future optimization efforts\n\nContinuous Improvement\nStay up to date with CRO trends, tools, and best practices\n\nProactively bring new ideas and approaches to improve experimentation impact\n\nSupport building a strong test-and-learn culture across the organization\n\nPerks You’ll Get:\nAccess to Medical, Dental, Vision, Life and Disability insurance\n\nEligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages\n\n401(k) Retirement Plan with company matched contributions\n\nFull training to learn the business and enhance professional skills\n\nEmployee discounts, including discounted prices on the purchase of Avis/Budget cars\n\nAccess to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more\n\nWhat We're Looking For:\nExperience in a CRO, experimentation, digital analytics, or product role within an e-commerce or digital business\n\nHands-on experience running A/B tests and analyzing results\n\nStrong analytical skills with the ability to interpret data and generate insights\n\nUnderstanding of digital customer journeys and conversion funnels\n\nFamiliarity with experimentation and analytics tools (e.g., Optimizely, Adobe Target, GA4, Amplitude, etc.)\n\nHighly detail-oriented with a structured, hypothesis-driven approach\n\nStrong collaboration and communication skills\n\nPreferred (Nice to Have)\nExperience working closely with product management teams in a product-led organization\n\nFamiliarity with web and mobile development processes\n\nExperience in global or multi-market environments\n\nCertifications such as PMP, Scrum Master, or similar\n\nThe annual starting salary for this position is between $115,000 - 125,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.\nWho We Are:\nHere at Avis Budget Group, you will be joining a team of 25,000 driven people, performing with purpose. Together, we’re moving the future of transportation forward with our innovative, customer-focused solutions.\nOur culture is performance driven, where we encourage and support each other to be at our best through leadership, training, tools, and rewards.\nWe are proud to make a positive difference to the lives of our colleagues, customers, and communities where we operate.\nAvis Budget Group is an Equal Opportunity Employer - Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law.\nThis advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.\nParsippanyNew JerseyUnited States of America","description_format":"text","description_chars":5803,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Insurance coverage","Life insurance","Retirement plans"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Car Rental"],"lifecycle":[{"event":"open","at":"2026-09-28T14:14:47Z"},{"event":"close","at":"2026-10-19T15:39:46Z"},{"event":"reopen","at":"2026-10-20T18:08:41Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"Filed H-1B visas in the last two years","filings_12m":0,"filings_prev_12m":6,"green_card_filings_12m":0,"median_offered_wage_usd":null,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":7,"band":"cold","label":"Long shot","p_open":1,"p_active":0.238,"p_room":0.28,"age_days":64,"expected_fill_days":26,"reasons":["conf:2","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-21T05:46:15Z"},"pay":{"stated_usd_annual":125000,"is_top_pay":false},"html_url":"https://alion.io/job/careers-at-avis-budget-conversion-rate-optimization-specialist","json_url":"https://alion.io/job/careers-at-avis-budget-conversion-rate-optimization-specialist.json","meta":{"generated_at":"2026-10-21T09:52:36Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14611,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1789668},"rest":"https://alion.io/mcp/rest/get_company?id=1789668"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcareers-at-avis-budget-conversion-rate-optimization-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcareers-at-avis-budget-conversion-rate-optimization-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcareers-at-avis-budget-conversion-rate-optimization-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/careers-at-avis-budget-conversion-rate-optimization-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcareers-at-avis-budget-conversion-rate-optimization-specialist"}]}