{"id":3118614,"url":"https://alion.io/job/carenet-health-demand-generation-manager","title":"Demand Generation Manager","company":{"id":2042556,"name":"Carenet Health","domain":"carenethealthcare.com","url":"https://alion.io/company/carenethealthcare","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Antonio, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":61000,"max_usd":121000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":3011},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"Google Ads","optional":true},{"name":"LinkedIn Ads","optional":true},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-10-22T23:23:40Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-26T23:56:13Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Overview\nWhat does this Role Contribute to Carenet?\nThe Demand Generation Manager contributes to Carenet by executing and optimizing integrated marketing programs that drive engagement, pipeline creation, and revenue growth. This role brings marketing strategies to life through campaign execution, marketing automation, HubSpot administration, reporting, and account-based marketing support. By maintaining marketing infrastructure, coordinating cross-functional campaign execution, and providing actionable performance insights, this position helps improve marketing effectiveness and supports stronger alignment across Digital Marketing, Sales, SDRs, and Revenue Operations.\nHow will Success in this Role be Measured?\nIntegrated marketing campaigns are launched on schedule across email, digital, content, webinar, event, and nurture channels.\nCampaign assets, landing pages, forms, workflows, segmentation, and automation are built accurately in HubSpot and aligned with campaign objectives.\nMarketing dashboards and recurring reports deliver timely visibility into campaign, funnel, pipeline, and revenue performance.\nLead routing, lifecycle stages, campaign attribution, naming conventions, and marketing data standards are maintained accurately across HubSpot and connected sales systems.\nPerformance insights and tactical recommendations improve campaign effectiveness, lead conversion, and marketing contribution to pipeline and revenue.\nSample Activities to Deliver the Goals\nExecute multi-channel demand generation campaigns across email, digital, content, webinars, events, and nurture programs.\nBuild and manage HubSpot landing pages, forms, workflows, email campaigns, campaign assets, segmentation, and automation.\nCoordinate campaign launches, timelines, deliverables, and the marketing campaign calendar across internal stakeholders and agency partners.\nMaintain campaign tracking, naming conventions, marketing data standards, CRM cleanup activities, database health initiatives, lead routing, lifecycle stages, workflow updates, and campaign attribution.\nTroubleshoot campaign execution, marketing automation, and reporting issues to ensure campaigns and systems operate efficiently.\nBuild and maintain marketing dashboards and weekly or monthly reports that track campaign, funnel, pipeline, and revenue performance.\nAnalyze lead conversion trends and campaign effectiveness, then surface insights and recommendations based on marketing performance data.\nQualifications\nFive to seven years of experience in demand generation, digital marketing, marketing operations, or marketing automation.\nAdvanced HubSpot experience, including workflows, campaigns, reporting, segmentation, and automation.\nExperience building and executing email marketing and nurture programs.\nStrong analytical, reporting, project management, and organizational skills.\nExperience working closely with sales teams and revenue operations, with the ability to manage multiple campaigns simultaneously.\nPreferred experience in healthcare, healthcare services, healthcare technology, or BPO environments.\nPreferred Salesforce experience.\nPreferred experience with LinkedIn Ads and Google Ads.\nFamiliarity with marketing attribution and revenue reporting 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