{"id":2336081,"url":"https://alion.io/job/carhartt-brand-manager-d2b","title":"Brand Manager, D2B","company":{"id":1758705,"name":"Carhartt","domain":"carhartt.com","url":"https://alion.io/company/carhartt-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":{"grade":"B","score":83,"open_postings":6,"ghost_share":0,"stale_share":0.5,"repost_share":0,"time_to_fill_p50_days":60,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dearborn, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":83000,"max_usd":166000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":3011},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-12T04:00:00Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-28T02:50:16Z","board_verified":true,"closed_at":null,"days_open":16,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":16},"description":"Position DetailsTitle: Brand Manager, CCG D2BDepartment: MarketingReports to: Sr. Manager, B2B Digital ExperienceLocation: Dearborn, MIJob Classification: Hybrid\nJob Summary \nThe Brand Manager for Carhartt Company Gear™ (CCG) Direct to Business (D2B) is responsible for developing and executing the marketing direction for companygear.carhartt.com site by balancing brand objectives with sales goals. This position plays a key role in bringing the Carhartt Company Gear™ digital experience to life by partnering with internal partners across D2B, merchandising and brand to execute marketing campaigns and B2B programs that make it easier for hardworking decision makers to choose Carhartt.\nAssociate Responsibilities\nChampion all CCG D2B digital marketing needs and calendar to achieve strategic objectives \nCollaborate with key stakeholders across the CCG BU and brand marketing team to effectively implement marketing and brand strategies that drive the CCG D2B business objectives\nSupport, activate and optimize B2B Digital website support within D2B website environment (i.e. Brand Skilled Trades, Industry Focus, Global Promotions, Trade Shows, Partnerships, Media, Thought Leadership, etc.)\nLead effective business relationships with cross-functional partners and vendors to support D2B marketing initiatives\nOversee and effectively communicate the marketing plan for the D2B site in conjunction with Brand team, marketing (email, direct response, social), D2B planning & analytics, operations, UX and merchandising teams.\nDevelop and effectively manage D2B site content strategy and needs with key internal and external stakeholders to ensure coordination, budget and planning for support rollout\nStrong collaboration with D2C team to manage critical cross shopping support to drive awareness and seamless consumer journey\nAnalyze, summarize and leverage key learnings to develop best practices that can be applied to future site support\nManage all daily operations and organize future needs for CCG D2B site to ensure optimal shopping experience which includes but is not limited to; photoshoot needs, resource center content and small business insights\nLead the development of specific D2B marketing programs such as Employee Referral Program for both current and future state needs\nManage assigned marketing budgets, analyze and provide reporting to maximize effectiveness of marketing spend to achieve business objectives\nPartner with the media, agency & creative teams to ensure that job brief objectives are aligned with marketing campaigns across the entire decision maker journey \nManage and lead strategic partnerships with key vendors that supports the D2B site including but not limited to; Affinity Programs and Targeted Associations\nAct as lead project manager and D2B subject matter expert on critical assignments that impact the site needs\nKeep abreast and educate the team on D2B best practices and tactics\nOversee special site projects by defining timelines, outlining budget/resource requirements and creating procedures which include, but are not limited to; CRM and Managed Uniform Programs\n\nRequired Education\nBachelor’s degree (BS or BA) in related field or equivalent years of experience\nRequired Skills & Experience\n6 or more years of digital marketing experience; B2B experience required\nStrong project management, analytical, verbal and written communication skills\nExperience managing multiple projects to deadline\nDemonstrated ability to collaborate with others and problem-solve in order to meet objectives\nProficient in Adobe Analytics, Microsoft Word, Excel, PowerPoint\nSelf-starter, attention to detail, team player, problem-solver\nDemonstrates an ability to collaborate with internal & external partners as necessary in order to accomplish objectives\nDemonstrates ability to manage relationships with internal and external partners \nStrong organizational skills with demonstrated ability to prioritize workload and attention to detail\nPhysical Requirements and Working Conditions\nTravel up to 20% within U.S. may be required\nThis position has a Hybrid location: Associate will work on-site regularly as needed for work activities.\nCarhartt is a tobacco free workplace.#LI-HYBRID","description_format":"text","description_chars":4219,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Apparel & Fashion Brands","Workwear & Uniforms"],"lifecycle":[{"event":"open","at":"2026-10-12T10:04:58Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 1","filings_12m":1,"filings_prev_12m":3,"green_card_filings_12m":0,"median_offered_wage_usd":112500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":15,"expected_fill_days":60,"reasons":["conf:1","velocity","win:early"],"computed_at":"2026-10-27T05:46:45Z"},"pay":null,"html_url":"https://alion.io/job/carhartt-brand-manager-d2b","json_url":"https://alion.io/job/carhartt-brand-manager-d2b.json","meta":{"generated_at":"2026-10-28T04:53:20Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6398,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1758705},"rest":"https://alion.io/mcp/rest/get_company?id=1758705"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcarhartt-brand-manager-d2b"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcarhartt-brand-manager-d2b"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcarhartt-brand-manager-d2b"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/carhartt-brand-manager-d2b\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcarhartt-brand-manager-d2b"}]}