{"id":1142255,"url":"https://alion.io/job/carrier-specialist-digital-marketing-operations","title":"Specialist- Digital & Marketing Operations","company":{"id":13755,"name":"Carrier","domain":"carrier.com","url":"https://alion.io/company/carrier","size_band":"5000+","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Workday","truth_index":{"grade":"A","score":99,"open_postings":70,"ghost_share":0,"stale_share":0.043,"repost_share":0,"time_to_fill_p50_days":22,"computed_at":"2026-09-23T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"hiring_geo_confidence":"explicit","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":true},{"name":"AI Agents","optional":true},{"name":"GA4","optional":true},{"name":"HubSpot","optional":true},{"name":"LinkedIn","optional":true},{"name":"Marketo","optional":true},{"name":"Screaming Frog","optional":true},{"name":"Semrush","optional":true},{"name":"YouTube","optional":true}],"status":"live","first_seen_at":"2026-09-23T12:47:15Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-23T12:46:56Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Role: Specialist- Digital & Marketing Operations\nLocation: Bengaluru, India\nFull/ Part-time: Full time\nAbout Carrier:\nCarrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality, and transportation, we improve lives, empower critical industries and ensure safe transport of food, life-saving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share. We continue to lead because of our world-class, inclusive workforce that puts the customer at the centre of everything we do. For more information, visit corporate.carrier.com or follow Carrier on social media at @Carrier.\nAbout the Role:\nAt Carrier, every day, we work to create solutions that make buildings and communities more sustainable, resilient, healthy, and efficient. Through our brands of Carrier Abound and 75F, we are accelerating the transformation of commercial buildings through intelligent building technologies, connected solutions, and data-driven insights that reduce energy use, lower emissions, improve occupant comfort, and enable smarter operational decisions. As digital channels increasingly influence how customers discover, evaluate, and engage with technology providers, this role will play a critical part in strengthening our market presence and connecting customers with solutions that are shaping the future of intelligent and sustainable buildings.\nThe Software & Control Solutions business of Carrier is seeking an experienced Digital & Marketing Operations Specialist to drive the business's digital marketing strategy, demand generation initiatives, and digital performance across key channels. The role will be responsible for growing the digital presence of our Digital and SaaS offerings through website optimization, SEO, digital campaigns, social media performance, landing pages, and content distribution. The individual will also support marketing operations activities including campaign tracking, lead management processes, reporting, and performance measurement. This is a hands-on digital marketing role with end-to-end ownership of outcomes. The successful candidate will work with agency partners across SEO, website management, and social media, but will remain accountable for the quality, effectiveness, and performance of all digital initiatives. The role requires someone who can define strategy, challenge recommendations, review execution, identify opportunities for improvement, and personally step in where necessary to bridge the gap between planning and results. Success in this role will come from combining strategic thinking with hands-on execution, ensuring that digital initiatives not only deliver strong marketing performance but also contribute meaningfully to business growth and market leadership.\nKey Responsibilities\n1. Digital Growth & Demand Generation (Primary Focus)\nWebsite Strategy & Performance\nOwn the website strategy, performance, user experience, and conversion optimization roadmap.\n\nPartner with internal stakeholders and external agencies to implement website enhancements and improvements.\n\nIdentify opportunities to improve website engagement, lead generation, and conversion rates.\n\nMonitor website performance and recommend improvements based on business objectives and user behavior.\n\nEnsure website content supports marketing and business priorities.\n\nIn the coming months, we will transition our website to Adobe Experience Manager (AEM). The candidate will need to manage the transition and set up and then scale up our website performance. Experience working with AEM and Adobe Analytics is a plus.\n\nSEO, AEO & GEO\nDevelop and execute Enterprise SEO strategies to improve organic search visibility.\n\nDrive Technical SEO, On-page & Off-page SEO initiatives.\n\nImplement Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies.\n\nOptimize content for AI-powered search and Search Generative Experience (SGE).\n\nConduct SEO audits and implement Schema, Structured Data, Entity Optimization, and Topical Authority strategies.\n\nMonitor SEO performance using GA4, Google Search Console, Semrush, Ahrefs, and Screaming Frog.\n\nCollaborate with stakeholders to translate business goals into SEO strategies and present performance insights.\n\nDigital Campaigns\nLead end-to-end execution of digital marketing campaigns across channels such as LinkedIn, Google, YouTube, industry platforms, and paid media channels.\n\nManage campaign planning, audience targeting, segmentation, deployment, optimization, and reporting.\n\nDevelop programs that drive awareness, engagement, lead generation, and pipeline creation.\n\nConduct campaign performance analysis and recommend optimization opportunities.\n\nCoordinate digital activities with regional, global, and business stakeholders.\n\nSocial Media & Content Distribution\nDefine social media priorities and growth strategies, particularly for LinkedIn and YouTube.\n\nPartner with social media agencies and content teams to execute programs that strengthen brand awareness and audience engagement.\n\nDrive effective distribution of digital content across owned, earned, and paid channels.\n\nTrack channel performance and identify opportunities for growth and optimization.\n\nLanding Pages & Conversion Optimizatio n\nDevelop and optimize campaign landing pages that improve engagement and conversion rates.\n\nSupport testing and experimentation initiatives to improve campaign effectiveness.\n\nRecommend website and campaign improvements based on user behavior and performance insights.\n\n2. Marketing Operations & Performance Management (Secondary Focus)\nCampaign Operations\nEstablish consistent campaign execution, tracking, and reporting processes.\n\nEnsure marketing activities are measurable and aligned with business objectives.\n\nMaintain campaign governance and performance visibility across key initiatives.\n\nLead Capture & Management\nSupport lead capture and lead management processes across digital channels.\n\nWork with sales and business stakeholders to improve lead quality and follow-up effectiveness.\n\nIdentify opportunities to improve lead flow and marketing contribution visibility.\n\nReporting & Measurement\nTrack and report on key marketing KPIs including website performance, campaign effectiveness, digital engagement, lead generation, and conversion metrics.\n\nDevelop clear, actionable reporting that supports business decision-making.\n\nTranslate performance insights into recommendations that improve marketing outcomes.\n\nProcess Improvement\nIdentify opportunities to streamline marketing workflows and improve operational efficiency.\n\nHelp establish scalable marketing processes and best practices.\n\nSupport effective collaboration across marketing, sales, business teams, and external partners.\n\n3. Agency & Vendor Management\nManage and coordinate external digital marketing partners, including website, SEO, social media, paid media, and any industry bodies we might work with.\n\nDevelop agency briefs, define deliverables, and ensure timely project execution.\n\nEstablish performance expectations and success metrics for agency partners.\n\nMonitor agency effectiveness and identify opportunities to improve quality, efficiency, and return on investment.\n\nAct as the primary internal owner of digital performance while leveraging specialist agencies for execution.\n\n4. Marketing Technology, Automation & AI (Nice to Have)\nExposure to marketing automation platforms such as Pardot, HubSpot, Marketo, or similar tools is desirable.\n\nFamiliarity with lead nurturing, segmentation, and campaign automation concepts is preferred.\n\nInterest in leveraging AI tools to improve content workflows, campaign execution, productivity, and marketing effectiveness.\n\nExperience with workflow automation tools is a plus.\n\nCuriosity about emerging AI-enabled marketing practices and willingness to experiment with new technologies.\n\nNote: Deep expertise in marketing automation platforms, CRM administration, advanced workflow automation, or AI agents is not required for this role.\nRequired Qualifications\nMBA with specialization in Marketing, Digital Marketing or Communications.\n\n6-8 years of experience in Digital Marketing, Growth Marketing, Demand Generation, or B2B Marketing roles.\n\nExperience working in technology, SaaS, digital solutions, or related B2B environments is preferred.\n\nExperience working with global stakeholders and agency partners is highly desirable.\n\nRequired Skills:\nDigital Growth and technical skills\nWebsite strategy, optimization, and conversion improvement\n\nSEO and organic growth\n\nAEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) understanding\n\nDigital campaign management\n\nLanding page optimization\n\nConversion rate optimization (CRO)\n\nDigital content distribution\n\nLinkedIn marketing\n\nSocial media strategy\n\nGoogle Analytics or equivalent web analytics platforms\n\nWorking knowledge of HTML and basic web technologies, with the ability to review, troubleshoot, and make minor website updates when needed\n\nExperience working with CMS platforms and digital publishing workflows (AEM experience is a plus)\n\nMarketing Operations\nCampaign execution, tracking, and optimization\n\nLead capture processes\n\nMarketing reporting and performance measurement\n\nKPI development and measurement\n\nProcess improvement\n\nStakeholder management\n\nCross-functional collaboration\n\nAgency Management\nVendor and agency management\n\nAgency briefing and performance management\n\nProject coordination and execution oversight\n\nBudget management\n\nAbility to review, challenge, and improve agency recommendations and deliverables\n\nProfessional Skills\nAbility to translate business objectives into digital marketing strategies, execution plans, and measurable outcomes.\n\nAttention to detail\n\nStrong communication and presentation skills\n\nStrong analytical thinking and problem-solving capability\n\nExcellent organization and prioritization skills\n\nAbility to work independently in a fast-paced environment\n\nAbility to collaborate effectively with global teams and external partners\n\nStrong sense of ownership and accountability for business outcomes\n\nBenefits\nWe offer a competitive total rewards package that may include other benefits and well-being programs. Offerings vary by role and location and are designed to support employees’ health, security, and success.\nEqual Treatment and Non-Discrimination\nCarrier is committed to equal treatment and non-discrimination principles. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability, or any other applicable protected class.\nJob Applicant Privacy Notice \nPlease review Carrier’s Job Applicant Privacy Notice ,\nUse of AI in Recruitment\nTechnology enabled tools may support parts of the recruitment process, with oversight by people.\nApply Now!\nCarrier is An Equal Opportunity/AffirmativeAction Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.\nJob Applicant's Privacy Notice:\nClick on this link to read the Job Applicant's Privacy Notice","description_format":"text","description_chars":11537,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Industrial Machinery","HVAC & Refrigeration"],"lifecycle":[{"event":"open","at":"2026-09-23T12:47:15Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":22,"reasons":["conf:6","win:early","comp:brand"],"computed_at":"2026-09-23T19:03:18Z"},"pay":null,"html_url":"https://alion.io/job/carrier-specialist-digital-marketing-operations","json_url":"https://alion.io/job/carrier-specialist-digital-marketing-operations.json","meta":{"generated_at":"2026-09-23T19:03:18Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}