{"id":1212741,"url":"https://alion.io/job/catalis-demand-generation-lead","title":"Demand Generation Lead","company":{"id":1379882,"name":"Catalis","domain":"servicetrack.ca","url":"https://alion.io/company/servicetrack","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Paylocity","truth_index":{"grade":"B","score":75,"open_postings":6,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-01T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":126000,"max_usd":238000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":386},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-10T21:24:14Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-09-29T13:08:54Z","board_verified":true,"closed_at":null,"days_open":20,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":20},"description":"Description\nWho We Are\nCatalis is a leading government Software as a Service (SaaS) and integrated payments provider, powering a wide range of government operations at the municipal, county, state, and federal levels. Our innovative solutions are designed to streamline processes, enhance efficiency, and improve the delivery of government services to the public. At Catalis, we are committed to leveraging technology to make government interactions simpler, faster, and more accessible.\nThe Opportunity\nCatalis, a leading SaaS and payments technology partner powering state and local governments, is seeking a Demand Generation Lead to design, execute, and optimize campaigns that generate qualified leads and advance pipeline growth across multiple product verticals. This role will lead the strategy and execution of multi-channel demand gen and nurture campaigns, partnering closely with vertical marketing leads, sales, BDR, and product teams to drive measurable engagement and conversion.\nThis position is based remotely in the United States and requires up to 5% of travel within USA.\nWhat you Will do\nCampaign Strategy & Execution\nDevelop and execute multi-channel demand generation campaigns aligned to vertical sales priorities and target personas.\nBuild segmented and automated email nurture streams within marketing automation tool (Pardot) to advance leads from MQL to SAL.\nPartner with content and creative teams to develop compelling copy, graphics, and calls-to-action tailored to each stage of the buyer journey.\nPlan and execute demand generation webinars including topic selection, speaker coordination, promotional emails, follow-up nurtures, and performance analysis.\nPerformance Optimization & Reporting\nDefine and track campaign KPIs including MQL volume, conversion rates, pipeline contribution, and ROI.\nLeverage Salesforce dashboards and marketing automation analytics to measure campaign effectiveness and identify optimization opportunities.\nConduct A/B testing of subject lines, creative assets, and CTA placement to continually improve engagement and conversion performance.\nCollaborate with SEO/GEO and content marketing teams to ensure alignment between organic and email/webinar campaigns.\nCollaboration & Alignment\nWork cross-functionally with Vertical Marketing Leads/Product Marketing Manager to synchronize messaging and lead flow between campaigns, webinars, and product tours.\nCoordinate with the BDR and Sales teams to ensure timely follow-up, feedback loops, and alignment on lead scoring and campaign performance.\nPartner with the Events Lead to amplify campaigns pre- and post-tradeshow\nRequirements\nWhat you Will Need to Succeed\nBachelor’s degree in Marketing or related field (or equivalent experience).\n2-4 years of experience in B2B SaaS demand generation, preferably within technology or government sectors.\nProven success managing email marketing, webinars, and digital funnel optimization from concept through analytics.\nExperience with Salesforce and marketing automation platforms (Pardot, or equivalent).\nStrong analytical, project management, and communication skills with a data-driven mindset.\nAbility to work collaboratively across departments and manage multiple concurrent campaigns.\nExperience with account based marketing (ABM) preferred.\nWhat we Offer\nA dynamic and supportive work environment in a mission driven organization\nCompetitive salary and benefits package, including health, dental, vision insurance\nUnlimited PTO (paid time off)\nHSA and FSA options\n401(k) plan with matching contributions\nPaid parental leave\nABLE matching contributions for the disability community\nEmployer paid short term and long-term disability insurance and group term life insurance\nFinancial and legal assistance through our EAP (Employee Assistance Program)\nOpportunities for professional development and career advancement\nThe chance to make a significant impact on the delivery of government services and the lives of citizens.\nEEO Statement\nWe are an equal opportunity employer and value diversity. We are committed to an inclusive environment for all. All candidates will be considered based on qualifications, merit, and business needs without regard to race, color, religion, national origin, age, non-qualifying mental or physical disability, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by applicable law.","description_format":"text","description_chars":4495,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[]},"benefits":["Life insurance","Parental leave","Professional development","Unlimited PTO","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Government"],"lifecycle":[{"event":"open","at":"2026-09-25T05:13:37Z"}],"liveness":{"score":71,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.788,"p_room":0.9,"age_days":20,"expected_fill_days":36,"reasons":["conf:40","win:mid"],"computed_at":"2026-10-01T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/catalis-demand-generation-lead","json_url":"https://alion.io/job/catalis-demand-generation-lead.json","meta":{"generated_at":"2026-10-01T11:01:06Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":2322,"day_limit":5000,"remaining_today":2678,"minute_limit":60,"resets_at":"2026-10-02T00:00:00Z"}}}