{"id":2804855,"url":"https://alion.io/job/caterpillar-program-manager-digital-media-coe","title":"Program Manager - Digital Media COE","company":{"id":176554,"name":"Caterpillar","domain":"caterpillar.com","url":"https://alion.io/company/caterpillar","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":87,"open_postings":45,"ghost_share":0,"stale_share":0.711,"repost_share":0,"time_to_fill_p50_days":12,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Management","role_family":"Management","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Irving, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":128470,"max":192710,"currency":"USD","period":"year","gross":null,"usd_annual":192710},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Azure","optional":false},{"name":"Azure DevOps","optional":false},{"name":"Power Automate","optional":true},{"name":"Power BI","optional":true},{"name":"SharePoint","optional":true},{"name":"WhatsApp","optional":true}],"status":"live","first_seen_at":"2026-10-18T05:02:14Z","employer_posted_date":"2026-10-18","last_verified_at":"2026-10-23T07:21:32Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Career Area:\nStrategyJob Description:\nYour Work Shapes the World at Caterpillar Inc.\nWhen you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.\nCat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.\nJob Summary:\nThe Program Manager is responsible for overseeing the operational framework for the Digital Media Center of Excellence. This role manages demand intake, prioritization, workflow execution, resource allocation, and capacity planning to ensure work is aligned with business priorities and team capabilities.\nIn addition, the Program Manager drives operational excellence through workflow optimization, ownership of team playbooks and standard operating procedures, governance of work management processes, and development of reporting that provides visibility into capacity, throughput, project status, and performance.\nActing as a key liaison across marketing, agency, creative, analytics, and business teams, the ideal candidate combines marketing operations, program management, stakeholder engagement, and analytical skills to help scale a high-performing, efficient digital media team.\nWhat You Will Do\nIntake & Demand Management\nOwn and manage the intake process for paid media and social requests. \nReview incoming requests for completeness, prioritization, and alignment with business objectives. \nFacilitate intake meetings and stakeholder discussions to clarify requirements. \nEstablish and maintain intake standards, templates, and SLAs. \nPartner with channel leads to evaluate effort, dependencies, and timing. \nWorkflow & Project Coordination\nManage work through project management platforms (Workfront, Aha, Azure DevOps, etc). \nMonitor project status, identify risks, and escalate blockers. \nEnsure campaigns progress through planning, creative, approvals, execution, and measurement stages. \nStandardize workflows and continuously improve operational processes. \nMaintain visibility into team capacity and workload. \nResource Allocation & Capacity Planning\nCoordinate resource assignments across paid media and social teams. \nTrack team capacity, utilization, and allocation trends. \nBalance competing priorities and recommend resource adjustments. \nSupport quarterly and annual planning efforts. \nProvide recommendations for workload forecasting based on historical demand. \nProcess Documentation & Enablement\nDevelop and maintain media platform playbooks, Standard Operating Procedures (SOPs), process maps, training materials, and onboarding documentation. \nDocument governance processes, approval workflows, and team standards. \nMaintain a centralized knowledge repository. \nSupport change management initiatives and process adoption. \nFacilitate training sessions for new processes and tools. \nOperational Reporting\nDevelop dashboards and reports that provide visibility into:\nIntake volume \nProject throughput \nSLA performance \nResource utilization \nCapacity forecasts \nCampaign delivery timelines \nAnalyze operational trends and recommend improvements. \nStakeholder Management\nServe as a primary point of contact for intake and workflow questions. \nPartner with marketing, creative, analytics, agency, and business stakeholders. \nCommunicate project status, priorities, and resource constraints. \nFacilitate cross-functional planning and alignment. \nWhat You Will Have:\nPlanning: Tactical, Strategic: Knowledge of effective planning techniques and ability to contribute to operational (short term), tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan.\nAnalytical Thinking: Knowledge of techniques and tools that promote effective analysis; ability to determine the root cause of organizational problems and create alternative solutions that resolve these problems.\nFlexibility and Adaptability: Knowledge of successful approaches and techniques for dealing with change; ability to adapt to a changing environment and be comfortable with change.\nManaging Multiple Priorities: Knowledge of effective self-management practices; ability to manage multiple concurrent objectives, projects, groups, or activities, making effective judgments as to prioritizing and time allocation.\nRelationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.\nProject Management: Knowledge of effective project management strategies and tactics; ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources to achieve project objectives.\nRequirements Analysis: Knowledge of tools, methods, and techniques of requirement analysis; ability to elicit, analyze and record required business functionality and non-functionality requirements to ensure the success of a system or software development project.\nConsiderations For Top Candidates:\nPreferred Qualifications\nHighly organized and detail-oriented \nStrong facilitation and meeting management skills \nExcellent stakeholder management \nProcess-minded and operationally focused \nAbility to influence without direct authority \nStrong written documentation skills \nComfortable navigating ambiguity \nContinuous improvement mindset \nResource planning and prioritization expertise \nProcess & Operations\nExperience supporting marketing operations, campaign operations, or project/program management functions. \nStrong understanding of workflow management and process improvement methodologies. \nExperience developing governance frameworks and operational standards. \nAbility to manage multiple priorities in a fast-paced environment. \nMarketing Knowledge\nFamiliarity with paid media and social media campaign lifecycles. \nUnderstanding of media planning, campaign trafficking, creative approvals, and reporting processes. \nKnowledge of audience targeting, campaign measurement, and digital marketing fundamentals. \nExperience working with agencies and media partners. \nTools & Technology\nExperience with one or more:\nWorkfront \nAzure Dev Ops (ADO) \nAha \nM365 (Excel, Power BI, Teams, Planner, Power Automate, SharePoint) \nMarketing platforms such as:\nMeta Ads Manager \nLinkedIn Campaign Manager \nGoogle Ads \nCM360, DV360, SA360 \nGoogle Merchant Center \nMicrosoft Ads \nYouTube \nWhatsApp \nReddit \nFacebook \nInstagram \nLinkedIn \nX \nTikTok \nBrandwatch \nSprout Social \nPinterest \nBitly \nSalesforce Marketing Cloud \nAnalytical Skills\nAbility to analyze workload, capacity, and resource allocation data. \nExperience creating dashboards and operational metrics. \nAbility to identify trends and make data-driven recommendations. \nWhat You Will Get\nWorking with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.\nAbout Caterpillar\nCaterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.\nSummary Pay Range:\n$128,470.00 - $192,710.00Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-relatedknowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.\nBenefits:\nSubject to plan eligibility, terms, and guidelines. This is a summary list of benefits.\nMedical, dental, and vision benefits*\n\nPaid time off plan (Vacation, Holidays, Volunteer, etc.)*\n\n401(k) savings plans*\n\nHealth Savings Account (HSA)*\n\nFlexible Spending Accounts (FSAs)*\n\nHealth Lifestyle Programs*\n\nEmployee Assistance Program*\n\nVoluntary Benefits and Employee Discounts*\n\nCareer Development*\n\nIncentive bonus*\n\nDisability benefits\n\nLife Insurance\n\nParental leave\n\nAdoption benefits\n\nTuition Reimbursement\n\n* These benefits also apply to part-time employees\nThis position requires working onsite five days a week.Visa Sponsorship is not available for this position.Posting Dates:\nOctober 18, 2026 - October 25, 2026Any offer of employment is conditioned upon the successful completion of a drug screen.\nCaterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.\nNot ready to apply? 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