{"id":1297872,"url":"https://alion.io/job/caterpillar-signs-sr-copy-writer","title":"Sr. Copy Writer","company":{"id":3808936,"name":"Group Bayport","domain":"groupbayport.com","url":"https://alion.io/company/caterpillar-signs","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"B","score":80,"open_postings":11,"ghost_share":0,"stale_share":0.818,"repost_share":0,"time_to_fill_p50_days":25,"computed_at":"2026-11-03T05:54:40Z"}},"role":"Communications","role_family":"Communications","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Gurgaon, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":1100000,"max":1400000,"currency":"INR","period":"year","gross":null,"usd_annual":14792},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-08-18T07:46:33Z","employer_posted_date":"2026-08-18","last_verified_at":"2026-11-03T12:53:09Z","board_verified":true,"closed_at":null,"days_open":77,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":77},"description":"Role / Designation-Copywriter\nLocation- Gurgaon/Mumbai WFO\nAbout Group Bayport:\nGroup Bayport, headquartered in Atlanta (USA), is a rapidly growing global e-Commerce B2B2C, B2B and B2C organization that has re-defined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities and global supply chain. An industry leader in print technology, Group Bayport operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands - BannerBuzz, Covers & All, Vivyx Printing, Circle One, Giant Media, Neon Earth, Optamark and Northcape.\nWhile our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 2000+ people. Having scaled to USD 150mn in 14 years, we believe we are at the cusp of exponential and disruptive growth ahead.\nFor more about Group Bayport, Pls visit-\nWebsite: https://groupbayport.com/about-us/\nLinkedIn: https://www.linkedin.com/company/groupbayport/mycompany/\nJob Overview:\nWe are looking for talented candidates who would support us on below position. Interested candidates pls go through the JD and share their consent with updated CV for further discussion.\nWe’re looking for a Copywriter who blends the art of storytelling with the science of e-commerce. You’ll shape how our brands speak-across websites, product pages, campaigns, and digital platforms. You’ll collaborate with designers, marketers, and product teams to create compelling, conversion-driven content that elevates the brand experience.\nKey Responsibilities:\nBrand Storytelling:\nHelp define and maintain distinct brand voices across our portfolio. Build narratives that bring our brand values and products to life.\nCampaign Development:\nIdeate and write for digital-first campaigns (performance marketing, email, social, landing pages, etc.) that are both creatively engaging and conversion-driven.\nE-Commerce UX Writing:\nCraft user-centric copy across the entire shopping journey-from homepages to checkout, ensuring clarity, consistency, and ease of navigation.\nProduct & Category Descriptions:\nWrite concise and persuasive product content that sells while maintaining brand tone and SEO best practices.\nCollaborative Concepting:\nWork closely with designers, product managers, and performance marketers to generate creative ideas that work across media.\nContent Optimization:\nUse A/B testing and performance data to continually refine messaging and drive results.\nQualifications and Requirements:\n6-9 years of experience in copywriting, with at least 4 years in e-commerce or D2C brands\nStrong grasp of UX writing principles and how language supports user journeys and conversion funnels\nAble to switch tones and styles for different brands and audiences\nHighly collaborative with strong attention to detail\nExperience working in fast-paced environments with tight deadlines\nBonus: Prior experience working with lifestyle/home/interior or fashion brands\n\nGroup Bayport is an equal opportunity employer. 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