{"id":2603673,"url":"https://alion.io/job/cathay-pacific-digital-product-manager","title":"Digital Product Manager","company":{"id":96209,"name":"Cathay Pacific Airways","domain":"cathaypacific.com","url":"https://alion.io/company/cathay-pacific","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Career site","truth_index":{"grade":"B","score":80,"open_postings":10,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":15,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Product","role_family":"Product","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Shenzhen, China"],"countries":["CN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":40000,"max_usd":89000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":4091},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false}],"status":"live","first_seen_at":"2026-04-21T16:00:00Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-24T02:07:58Z","board_verified":true,"closed_at":null,"days_open":185,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":184},"description":"Company Description\nCathay is a leading premium travel lifestyle brand based in Hong Kong, offering products and services across four lines of business - Premium Travel, Cargo, Low-Cost Travel and Lifestyle. The Cathay Group comprises premium full-service airline Cathay Pacific, cargo business Cathay Cargo, low-cost airline HK Express, express all-cargo carrier Air Hong Kong, and various other subsidiaries.\nAt Cathay, we are committed to moving people forward in life - whether through travel experience, lifestyle products or career growth. Being part of Cathay is more than just a job, it’s a meaningful career journey toward realising your ambitions. Your skills will become a bridge that connects the world, opening up infinite possibilities along our customers’ life journeys. If you are seeking an opportunity to take flight, let your ambitions propel you higher and further.\nMake Your Career Move, together with Cathay.\nNotes:\nAll Chinese mainland based positions are subject to local terms and conditions.\nOnce employment is confirmed, the employment contract and personnel file will be arranged through a local third-party human resources agency designated by Cathay Pacific.\nRole Introduction\nAs a Product Manager, you will be responsible for driving digital product strategy and experience development for the Chinese Mainland market, working across Cathay’s digital platforms and customer touchpoints. You will focus on ensuring our digital experiences effectively serve Chinese Mainland-based customers and align with the expectations, behaviours, and ecosystem of the Chinese Mainland digital landscape.\nThis role will work across both Travel and Lifestyle propositions, ensuring a cohesive end-to-end customer journey for Chinese Mainland customers engaging with Cathay across booking, travel management, loyalty engagement, and lifestyle services.\nYou will collaborate with cross-functional teams including design, engineering, marketing, partnerships, and regional teams to ensure that our digital products meet customer needs and business objectives. You will conduct market research, analyse user behaviour and feedback, and make data-driven decisions to continuously enhance the product experience.\nWhile this role covers the broader Chinese Mainland digital ecosystem, experience working with WeChat and the platform landscape is essential, as WeChat represents a key channel for engaging Chinese Mainland customers.\nYou will take ownership of product success by defining key performance indicators (KPIs), driving strategic initiatives, and ensuring that product investments deliver meaningful customer and business outcomes.\nKey Responsibilities\nProduct Strategy & Market Insight\nIdentify strategic opportunities within the Chinese Mainland market, engaging with stakeholders to develop product strategies that address customer needs and market dynamics.\nDevelop and maintain a product vision and roadmap that reflects the unique characteristics of the Chinese Mainland digital ecosystem, including platform behaviours, user expectations, and competitive trends.\nAnalyse market trends, customer insights, and competitor offerings to identify opportunities for innovation and differentiation.\nCustomer Experience & Product Discovery\nExplore user needs and behaviours within the Chinese Mainland market, conducting research and analysing insights to inform product direction.\nDefine cohesive customer journeys across Travel and Lifestyle propositions, ensuring an integrated experience for Chinese Mainland customers across Cathay’s ecosystem.\nLead product discovery initiatives and experimentation to identify new opportunities for growth and customer engagement.\nProduct Definition & Validation\nDefine product functionality and strategic initiatives aligned with business goals.\nEnsure proposed features and enhancements meet user needs through testing, feedback analysis, and data-driven validation.\nEvaluate product opportunities within the Chinese Mainland market based on impact, feasibility, and strategic importance.\nProduct Roadmap & Delivery Alignment\nCreate and execute product roadmaps that align with company objectives and regional market needs.\nWork closely with engineering, design, and product teams to ensure successful delivery of product initiatives.\nCoordinate initiatives across multiple product areas to ensure a consistent experience for Chinese Mainland customers.\nPerformance & Outcomes\nDefine and monitor key performance indicators (KPIs) to track product performance and customer outcomes.\nEvaluate the impact of product features on customer experience, engagement, and business performance.\nCommunicate product outcomes and insights to senior leadership and stakeholders.\nStakeholder Collaboration\nBuild strong relationships with internal teams and external partners supporting the Chinese Mainland market.\nAlign stakeholders on product priorities, roadmaps, and outcomes.\nCommunicate product updates, insights, and strategic direction across the organisation.\nE&A\nEmergency and Accident and Crisis Response responsibilities as required\nRequirements\nAcademic Qualifications\nBachelor’s degree in Business, Computer Science, Engineering, or a related field.\nKnowledge, skills, training and experience\nMinimum 8 years of relevant experience\nProven experience managing digital products serving the Chinese Mainland market.\nStrong understanding of the Chinese Mainland digital ecosystem, including major platforms such as WeChat, and their role in customer engagement.\nExperience developing customer journeys that integrate multiple digital services and propositions.\nDemonstrated ability to manage complex product initiatives and multiple stakeholders.\nExperience working in agile delivery environments\nStrong analytical skills and experience using digital product analytics.\nKnowledge of UX/UI design principles and customer experience design.\nHigh degree of internet savvy with strong awareness of Chinese Mainland digital trends and customer behaviour.\nComfort working with technical teams and understanding technology implications.\nStrong communication and stakeholder management skills.\nFluency in English and Mandarin preferred.\nPersonal & Application Information\nEqual Opportunity\nCathay Pacific is committed to fostering an environment that values Diversity, Equity, Inclusion and Belonging. As an equal opportunity employer, we are committed to attracting and hiring qualified individuals from diverse backgrounds, experiences and abilities. We strive to create a respectful, inclusive workplace free from discrimination, harassment and bullying.\nPrivacy\nPersonal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.","description_format":"text","description_chars":7232,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":true}]},"benefits":["Equity"],"hiring_locations":[{"name":"Hong Kong","iso":"HK","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Lifestyle","Commercial Aviation"],"lifecycle":[{"event":"open","at":"2026-10-15T08:55:04Z"}],"visa":[],"liveness":{"score":6,"band":"cold","label":"Long shot","p_open":1,"p_active":0.209,"p_room":0.28,"age_days":184,"expected_fill_days":15,"reasons":["conf:2","stale_co","velocity","win:tail","crowd:"],"computed_at":"2026-10-23T05:54:15Z"},"pay":null,"html_url":"https://alion.io/job/cathay-pacific-digital-product-manager","json_url":"https://alion.io/job/cathay-pacific-digital-product-manager.json","meta":{"generated_at":"2026-10-24T02:20:12Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3800,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":96209},"rest":"https://alion.io/mcp/rest/get_company?id=96209"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcathay-pacific-digital-product-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcathay-pacific-digital-product-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcathay-pacific-digital-product-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/cathay-pacific-digital-product-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcathay-pacific-digital-product-manager"}]}