{"id":3492557,"url":"https://alion.io/job/cato-networks-demand-generation-manager","title":"Demand Generation Manager","company":{"id":7240,"name":"Cato Networks","domain":"catonetworks.com","url":"https://alion.io/company/cato-networks","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":84,"open_postings":31,"ghost_share":0,"stale_share":0.645,"repost_share":0,"time_to_fill_p50_days":55,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":{"label":"CT","utc_offset_min":-6,"utc_offset_max":-6},"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":144000,"max_usd":267000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1276},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"AI Agents","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-29T22:47:45Z","employer_posted_date":"2026-10-29","last_verified_at":"2026-10-30T13:04:20Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Cato Networks is the converged network and security cloud for the AI era. \nAs AI reshapes cybersecurity, enterprises face a dual challenge: unlocking AI’s potential while defending against AI-driven attacks. Cato addresses both through a unified, cloud-native platform, providing the visibility and context to prioritize risks and stop threats in real time across users, applications, data, and AI agents. \nJoin us as we scale: take on ambitious technological challenges and shape the next generation of enterprise security at a company trusted by thousands of organizations worldwide. \nThe Demand Generation Manager - North America owns the end-to-end demand generation strategy and execution for the region, with accountability for a marketing-sourced pipeline target. \nThis role translates regional sales targets into demand generation plans and independently drives programs from planning and campaign creation through execution, measurement, and optimization. You will serve as the primary demand generation partner for North America sales, addressing regional demand generation needs while aligning with the global marketing strategy. \nSuccess requires a hands-on marketer who takes initiative, learns quickly and independently, and builds strong relationships across a large, global marketing organization and regional sales teams.\nThis is a remote role that involves close collaboration with US Sales and global Marketing teams. To ensure alignment across working hours, we're prioritizing candidates based in the Eastern or Central Time Zones.\nResponsibilities: \nCore Ownership & Responsibilities\nOwn North America demand generation end-to-end, including regional strategy, planning, campaign creation, execution, measurement, and optimization. \nOwn the regional marketing-sourced pipeline target, translating sales goals into demand generation plans and adjusting programs and investment based on results. \nBuild and run webinars, content syndication, email marketing, nurture programs, paid digital campaigns in partnership with the PPC team, and account-based marketing. \nMeasure campaign and funnel performance, identify opportunities for improvement, and act on findings to improve conversion, lead quality, and pipeline generation. \nServe as the primary demand generation partner for North America sales, aligning programs with priority accounts, segments, territories, and buying groups. \nOwn and manage the North America demand generation budget, including planning, forecasting, tracking, and spend optimization. \nCross-Functional Collaboration & Vendor Management \nBuild strong working relationships with Sales, regional marketing, Content, Localization, PPC, and Marketing Operations to deliver North America demand generation programs. \nPartner with global marketing teams to adapt campaigns, messaging, and assets to North American buyer needs while maintaining alignment with global strategy. \nCoordinate cross-functional resources, timelines, and dependencies, independently driving programs from planning through completion. \nOwn vendor selection and manage relationships with third-party vendors and agencies supporting webinars, content syndication, digital campaigns, and ABM initiatives. \nManage vendor contracts, renewals, deliverables, and budgets, coordinating with Procurement and Legal as needed. \nSet clear vendor expectations, track performance and delivery, and optimize partnerships based on lead quality, pipeline contribution, and cost efficiency. \nPartner with Sales, SDR/BDR teams, and Marketing Operations to align on lead qualification, routing, follow-up, and feedback on campaign outcomes. \nProvide regional sales and marketing stakeholders with clear visibility into campaign performance, pipeline contribution, and recommended actions. \nRequirements:\n5+ years of experience in B2B demand generation or growth marketing, with hands-on ownership of regional programs. \nExperience working in cybersecurity, security, or networking companies. \nProven experience owning a marketing-sourced pipeline target and delivering measurable pipeline contribution. \nExperience developing and executing demand generation programs for North America. \nDemonstrated end-to-end campaign ownership, from planning and creation through execution, measurement, optimization, and follow-up. \nHands-on experience with webinars, content syndication, email marketing, nurture programs, and paid digital campaigns in partnership with paid-media specialists. \nExperience developing and executing account-based marketing programs in close partnership with sales. \nDeep understanding of Salesforce and hands-on experience using it to track campaign performance, analyze funnel conversion, and measure pipeline contribution. \nPractical experience with marketing automation platforms and campaign reporting tools. \nStrong understanding of the B2B funnel, lead lifecycle, buying groups, and campaign attribution. \nExperience working in global companies with large marketing teams and collaborating across regions and functions. \nProven ability to build strong working relationships with Sales, Content, PPC, Marketing Operations, regional marketing, and other stakeholders. \nAbility to work independently, take initiative, prioritize competing needs, and drive programs to completion. \nAbility to learn new tools, processes, and subject matter quickly through self-directed learning. \nExperience managing campaign budgets, third-party vendors, and agencies. \nExperience using AI and automation to improve campaign execution, personalization, and operational efficiency. \nStrong project management and stakeholder management skills. Cato provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Health Savings/Flexible Spending Accounts, flexible time-off, paid parental leave and disability benefits. \nAs an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.","description_format":"text","description_chars":6139,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Dental insurance","Parental leave","Stock options"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Network Security","Cloud Security"],"lifecycle":[{"event":"open","at":"2026-10-30T00:14:20Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 2","filings_12m":2,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":172500,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":0,"expected_fill_days":55,"reasons":["conf:1","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-30T05:48:23Z"},"pay":null,"html_url":"https://alion.io/job/cato-networks-demand-generation-manager","json_url":"https://alion.io/job/cato-networks-demand-generation-manager.json","meta":{"generated_at":"2026-10-30T15:07:31Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2807,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-31T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":7240},"rest":"https://alion.io/mcp/rest/get_company?id=7240"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcato-networks-demand-generation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcato-networks-demand-generation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcato-networks-demand-generation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/cato-networks-demand-generation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcato-networks-demand-generation-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3492557}},{"tool":"search_jobs","arguments":{"company":"catonetworks.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3492557},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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