{"id":2429405,"url":"https://alion.io/job/cavallo-senior-manager-demand-generation","title":"Senior Manager, Demand Generation","company":{"id":2909294,"name":"Cavallo","domain":"cavallo.com","url":"https://alion.io/company/cavallo-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-14T06:34:16Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Grand Rapids, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":86000,"max_usd":174000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2434},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-10T00:00:00Z","employer_posted_date":"2026-09-10","last_verified_at":"2026-10-14T15:56:26Z","board_verified":true,"closed_at":null,"days_open":34,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":34},"description":"Cavallo is seeking a Senior Manager of Demand Generation to build and lead a measurable demand generation engine that drives market engagement, qualified opportunities, pipeline, and revenue.\nThis position will own the strategy, development, execution, and optimization of demand generation programs across Cavallo's primary growth motions, including Profit Max Platform, SalesPad, account-based marketing, executive thought leadership, events, industry partnerships, outbound campaigns, and paid and organic acquisition.\nThis is a highly hands-on role. The ideal candidate will be equally comfortable developing a demand generation strategy and personally executing the campaigns, workflows, audience segmentation, and reporting required to bring that strategy to life.\nThe Director of Demand Generation will work closely with Sales, Product Marketing, Customer Success, Executive Leadership, and external partners to translate Cavallo's market expertise, customer stories, product positioning, and industry insights into meaningful buying signals and qualified demand.\nThis role is about more than generating leads or marketing activity. It is about building a scalable, data-driven demand generation engine that connects market engagement to pipeline and revenue.\nKey Responsibilities\nDevelop and execute Cavallo's overall demand generation strategy, aligned with company growth objectives and go-to-market priorities.\nBuild and continuously improve demand generation programs that move target accounts through the journey from engagement and buying signal to qualified opportunity, pipeline, and revenue.\nDevelop and execute full-funnel campaigns across account-based marketing, targeted outbound, email nurture, paid search, paid social, LinkedIn, events, webinars, retargeting, intent-based campaigns, and partner programs.\nBuild and manage programs designed to increase meaningful engagement and buying signals within Cavallo's defined ideal customer profile and target account universe.\nPartner with Product Marketing, Sales, Executive Leaders, Customers, and subject-matter experts to translate Cavallo's industry expertise and product value into compelling demand generation programs.\nDevelop strategies to extend the reach and impact of Cavallo content, including customer stories, podcasts, executive thought leadership, benchmarking programs, assessments, and other market-facing content.\nOwn demand generation technology and infrastructure, including marketing automation, CRM workflows, segmentation, lead and account scoring, campaign attribution, reporting, and data management.\nWork directly within platforms such as HubSpot, Salesforce, LinkedIn Campaign Manager, Google Ads, intent-data platforms, enrichment tools, analytics platforms, and other demand generation technologies.\nEstablish and continuously improve processes for identifying, capturing, scoring, and communicating meaningful buying signals to Sales.\nPartner closely with Sales leadership to establish effective processes for lead and account handoffs, campaign follow-up, sales feedback, and closed-loop reporting.\nMonitor and analyze funnel performance from market engagement through closed revenue, identifying opportunities to improve conversion, campaign effectiveness, and pipeline generation.\nDevelop dashboards and reporting that provide clear visibility into demand generation performance, including engagement, buying signals, qualified opportunities, pipeline, conversion, velocity, and return on investment.\nUse campaign performance and market data to continuously optimize audiences, messaging, channels, and investment.\nManage demand generation projects from strategy and planning through execution, measurement, and optimization.\nIdentify opportunities to leverage AI and emerging technologies to improve research, segmentation, personalization, campaign development, content distribution, analysis, and execution.\nEstablish repeatable processes and best practices that allow Cavallo's demand generation efforts to scale as the organization grows.\nQualifications & Experience\n7+ years of experience in B2B demand generation, growth marketing, digital marketing, or related disciplines, preferably within SaaS, technology, ERP, industrial, manufacturing, distribution, or another complex B2B environment.\nDemonstrated experience developing and executing full-funnel demand generation strategies that contribute directly to qualified opportunities and pipeline.\nHands-on experience with marketing automation and CRM platforms, including the ability to build workflows, segmentation, scoring, campaign infrastructure, and reporting.\nExperience developing and executing account-based marketing programs focused on defined target account universes and ideal customer profiles.\nStrong understanding of B2B demand generation channels, including email, paid search, paid social, LinkedIn, outbound, events, content, webinars, retargeting, and intent-based marketing.\nDemonstrated experience connecting marketing activity and engagement to sales opportunities, pipeline, and revenue.\nStrong analytical and problem-solving skills, with the ability to interpret funnel data, identify performance gaps, and translate insights into action.\nExperience developing marketing dashboards, attribution models, campaign reporting, and performance metrics.\nStrong understanding of audience segmentation, buyer journeys, lead and account scoring, lifecycle stages, and marketing-to-sales processes.\nStrong written communication and messaging skills, with the ability to develop or direct messaging that is relevant, compelling, and action-oriented for B2B audiences.\nStrong project management and organizational skills, with the ability to manage multiple campaigns, stakeholders, and priorities simultaneously.\nDemonstrated ability to collaborate effectively with Sales, Product Marketing, Content, Customer Success, executive leadership, and external partners.\nComfortable working in a hands-on environment where strategy and execution are closely connected.\nExperience using AI and emerging marketing technologies to improve campaign development, personalization, research, analysis, and operational efficiency.\nComfortable working in a fast-paced, collaborative environment where programs, priorities, and market conditions are continuously evolving.\nWhy Join Us?\nHelp build and scale Cavallo's demand generation engine and establish the connection between marketing activity, qualified demand, and revenue.\nPlay a key role in shaping how Cavallo brings its Profit Max Platform and SalesPad solutions to market.\nHelp translate Cavallo's deep expertise in distribution and profitability into market awareness, engagement, and demand.\nBuild and optimize programs, processes, technology, and measurement from the ground up.\nHave a direct and measurable impact on pipeline generation and company growth.\nBe part of a team focused on innovation, collaboration, continuous improvement, and delivering meaningful business results.\nAbout Cavallo\nCavallo exists to make distributors more profitable, competitive, and valuable. For more than 20 years, we've worked exclusively in the world of distribution. We started as SalesPad, solving the operational complexity distributors faced inside their ERP. Today, Cavallo is building the next generation of profit-focused technology for distributors through SalesPad, Profit Max Platform, and our Science of Profit™ methodology.\nOur software helps distributors take control of the thousands of decisions happening across customers, products, orders, pricing, margin, and operations - turning ERP data into action that improves profitability. We are not trying to be another generic software company. We understand distribution. We understand the economics behind an order. And we're building a category around helping distributors systematically find, protect, and grow profit. Now we need to make the market understand it.\nCavallo is at the forefront of developing profit-focused technologies for product-centric brands and wholesale distributors. We're seeking self-motivated, hard-working problem solvers who are dedicated to helping our customers and our company succeed. Our Grand Rapids-based headquarters is focused on helping change the way organizations do business through our software products, expertise, and support. Cavallo has been helping manufacturing and distribution companies increase productivity and efficiency since 2003.\nJoin Cavallo and help build the next generation of demand generation for a company transforming how distributors understand and improve profitability.","description_format":"text","description_chars":8612,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-13T08:30:45Z"}],"visa":[],"liveness":{"score":32,"band":"fade","label":"Fading","p_open":1,"p_active":0.577,"p_room":0.55,"age_days":34,"expected_fill_days":23,"reasons":["conf:2","win:tail"],"computed_at":"2026-10-14T06:34:16Z"},"pay":null,"html_url":"https://alion.io/job/cavallo-senior-manager-demand-generation","json_url":"https://alion.io/job/cavallo-senior-manager-demand-generation.json","meta":{"generated_at":"2026-10-14T16:59:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":21584,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2909294},"rest":"https://alion.io/mcp/rest/get_company?id=2909294"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcavallo-senior-manager-demand-generation"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcavallo-senior-manager-demand-generation"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcavallo-senior-manager-demand-generation"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/cavallo-senior-manager-demand-generation\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcavallo-senior-manager-demand-generation"}]}