{"id":2507436,"url":"https://alion.io/job/cbd-pr-internal-communications-lead","title":"PR & Internal Communications Lead","company":{"id":66883,"name":"CBD","domain":"cbd.ae","url":"https://alion.io/company/cbd","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Comeet","truth_index":null},"role":"Communications","role_family":"Communications","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dubai, United Arab Emirates"],"countries":["AE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":36000,"max_usd":95000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":215},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-10-06T08:15:41Z","employer_posted_date":"2026-10-06","last_verified_at":"2026-10-16T10:22:52Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"Description\nKEY ACCOUNTABILITIES\nDevelop and execute an integrated PR, external communications, internal communications, and employer branding strategy aligned with CBD’s business objectives.\nShape and manage the Bank’s corporate narrative across internal and external audiences. Advise senior leadership on communications strategy, messaging, media engagement, executive positioning, and employee engagement.\nEnsure all communications are aligned with CBD’s brand, tone of voice, values, and governance standards.\nEstablish clear KPIs and reporting mechanisms to measure communication effectiveness, media impact, employee engagement, and reputation outcomes.\nLead CBD’s media relations strategy to strengthen the Bank’s share of voice, reputation, and visibility in the market.\nBuild and maintain strong relationships with journalists, editors, media partners, industry commentators, and relevant external stakeholders.\nDevelop and manage press releases, media statements, interviews, editorial features, bylines, and thought leadership content.\nProactively identify strong media storylines that support CBD’s business priorities, leadership agenda, innovation narrative, and market positioning.\nMonitor media coverage, sentiment, competitor activity, and market trends, and provide insights and recommendations to leadership.\nProtect and strengthen the Bank’s reputation through proactive communications planning and disciplined issues management.\nDevelop and maintain crisis communication protocols, holding statements, escalation processes, and response plans.\nAct as a key communications advisor during sensitive issues, incidents, or reputational matters, ensuring timely, accurate, and controlled messaging.\nDevelop and execute the annual internal communications plan to support business priorities, leadership engagement, culture-building, and employee awareness.\nLead communication for key internal platforms and moments, including leadership messages, Town Halls, CEO Connects, employee announcements, newsletters, intranet content, and employee campaigns.\nTranslate business updates and corporate priorities into clear, engaging, and employee-friendly communications.\nPartner with leadership, HR, business teams, and support functions to ensure employees receive timely, relevant, and consistent communication.\nDrive initiatives that improve employee understanding, engagement, and connection with the Bank’s strategy and values.\nLead employer branding communications to position CBD as an attractive, progressive, and purpose-led workplace.\nDevelop content that showcases the Bank’s culture, people, leadership, innovation, and employee experience.\nSupport employee advocacy initiatives, including testimonials, videos, internal stories, and digital content for relevant channels.\nWork closely with HR and Talent teams to support recruitment marketing, employee value proposition communication, and talent-related campaigns.\nCustomer Education & Awareness\nDevelop and execute customer education and awareness initiatives that help customers better understand CBD’s products, services, digital capabilities, and security measures.\nLead the creation of customer-friendly educational content across multiple channels, including the website, social media, email, video, branches, and the mobile app.\nPartner with product, digital, customer experience, risk, fraud prevention, and compliance teams to translate complex banking topics into simple, engaging, and actionable communications.\nOversee the creation of high-quality content across internal and external channels, including press releases, leadership messages, speeches, newsletters, intranet content, LinkedIn posts, website content, videos, and campaign communications.\nEnsure all content is clear, compelling, accurate, audience-relevant, and aligned with CBD’s tone of voice.\nLead storytelling around CBD’s business achievements, innovation, customer experience, digital transformation, ESG, partnerships, people, and community initiatives.\nEnsure consistency of messaging across paid, earned, shared, and owned media channels.\nBuild strong relationships with internal stakeholders across leadership, business units, HR, Legal, Compliance, Risk, Investor Relations, and support functions.\nManage external relationships with PR agencies, content partners, vendors, and media partners.\nEnsure agency deliverables are aligned to agreed objectives, timelines, budgets, governance standards, and measurable outcomes.\nEnsure all communications follow internal approval processes, brand guidelines, governance standards, and regulatory requirements.\nMaintain strong controls across internal and external communications to ensure accuracy, confidentiality, consistency, and appropriate sign-offs.\nSupport audit, operational risk, and internal reporting requirements related to communications activities.\nEnsure communication activity is managed in line with the Bank’s policies and standards.\nRequirements\nEXPERIENCE & ACADEMIC QUALIFICATIONS:\nMinimum formal qualifications required as part of the job.\nMinimum 10-15 years of experience in PR, corporate communications, internal communications, employer branding, or reputation management, preferably within banking, financial services, or a regulated industry.\nProven experience in developing and executing integrated communications strategies across internal and external audiences.\nStrong track record in media relations, executive communications, reputation management, crisis communications, and stakeholder engagement.\nExperience managing internal communications platforms, employee engagement campaigns, leadership messaging, newsletters, town halls, and intranet content. \nExperience working with senior leadership and advising on sensitive or high-visibility communications.\nProven ability to manage agencies, budgets, vendors, and cross-functional projects.\nExperience leading teams and developing communication capabilities within a function.\nBachelor’s degree in Communications, Journalism, Marketing, Public Relations, Business, or related discipline. 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