{"id":1911867,"url":"https://alion.io/job/ccba-area-sales-manager","title":"Area Sales Manager","company":{"id":3849042,"name":"CCBA","domain":"ccbagroup.com","url":"https://alion.io/company/ccbagroup","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"eRecruit","truth_index":null},"role":"Sales","role_family":"Sales","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kenya"],"countries":["KE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":41000,"max_usd":103000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":6212},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-05T14:57:06Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-11T00:33:52Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Job Description\nCompany Overview\nCCBA is the 8th largest Coca-Cola authorised bottler in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola ready-to-drink beverages sold in Africa by volume. With over 14 000 employees in Africa, CCBA group services more than 800 000 customers with a host of international and local brands. CCBA group operates in 14 countries: South Africa, Kenya, Ethiopia, Uganda, Mozambique, Namibia, Tanzania, Botswana, Zambia, Eswatini, Lesotho, Malawi and the islands of Comoros and Mayotte\n.\nKey Purpose Statement\nAs an Area Sales Manager, you will turn our Route-To-Market strategy into field execution-driving volume and market share, developing the sales team in your sales district, and ensuring consistent brand presence.\nKey Duties & Responsibilities\nKey Outputs and Accountabilities include, but not limited to:\n Sales Execution Excellence : Ensure streamlined trade execution according to Route-To-Market (RTM) principles, across territories, to support for increased sales volume and market share\nRevenue Growth: Achieve volume growth, nett sales revenue growth, and increased penetration of key packs across territories\nSales Team Development: Build a high-performing, motivated, frontline sales team by providing coaching and training\nCustomer Relationships: Maintain high levels of customer satisfaction through effective communication and service delivery\nEffective Resource Utilization: Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels\nDistributor Management: Commercial Sales management of Distributor volume targets and performance. Routine review of Volume vs Target; tactical plans for promotions and marketing activities. Ensure partners are well aware of commercial activities within their respective territorries\nSkills, Experience & Education\nEducation\nBachelor’s degree in a business-related field.\nExperience:\nMinimum 5 years' frontline FMCG sales experience\nMinimum 1 year of Team management\nStrong knowledge of FMCG sales, RTM principles, and market execution.\nProven coaching, negotiation, dispute-resolution, and communication skills.\nResilience and determination.\nDigital fluency - ability to use sales platforms and turn reports into action.\nSkills\nCoaches and mentors team members, providing opportunities for growth and development\nStrong understanding of FMCG sales practices, RTM principles, and market execution standards\nResolves disputes equitably, finding common ground in challenging situations\nEngages with a wide range of people and builds effective relationships within and outside the organization\nBuilds lasting relationships with customers and meets their expectations\nSkilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy\nDemonstrates determination to achieve goals despite setbacks, constantly pushing for results\nAble to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed\nDemonstrated ability to use digital platforms for sales optimization, along with the capability to interpret and act on sales reports","description_format":"text","description_chars":3191,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":1,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Soft Drinks","FMCG & Consumer Brand Groups"],"lifecycle":[{"event":"open","at":"2026-10-05T14:57:06Z"}],"visa":[],"liveness":{"score":69,"band":"ok","label":"Likely open","p_open":1,"p_active":0.725,"p_room":0.945,"age_days":4,"expected_fill_days":7,"reasons":["conf:1","win:mid"],"computed_at":"2026-10-10T05:45:15Z"},"pay":null,"html_url":"https://alion.io/job/ccba-area-sales-manager","json_url":"https://alion.io/job/ccba-area-sales-manager.json","meta":{"generated_at":"2026-10-11T05:06:10Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":4569,"day_limit":5000,"remaining_today":431,"minute_limit":60,"resets_at":"2026-10-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3849042},"rest":"https://alion.io/mcp/rest/get_company?id=3849042"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fccba-area-sales-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fccba-area-sales-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fccba-area-sales-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ccba-area-sales-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fccba-area-sales-manager"}]}