{"id":1937760,"url":"https://alion.io/job/cengage-director-marketing-technology-data-operations-remote-us","title":"Director, Marketing Technology & Data Operations (Remote) US","company":{"id":5721,"name":"Cengage","domain":"cengage.com","url":"https://alion.io/company/cengage","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":13,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":32,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Cincinnati, United States","United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":138200,"max":221100,"currency":"USD","period":"year","gross":null,"usd_annual":221100},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"Master Data Management","optional":false}],"status":"live","first_seen_at":"2026-10-05T00:00:00Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-22T01:07:29Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"Director, Marketing Technology & Data Operations\nWe believe in the power and joy of learning\nAt Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.\nAbout the role:\nCengage is looking for Director, Marketing Technology & Data Operations to be a strategic, collaborative, and forward-thinking leader to build and scale our global Marketing Technology and Data function and team. Reporting to the VP of Marketing Operations, this role will define the vision, governance, and operating model for our marketing technology and data ecosystem, enabling marketing teams around the world to work more effectively, deliver exceptional customer experiences, and accelerate business growth.\nYou'll lead the strategy behind our MarTech portfolio-from roadmap planning and technology governance to vendor management, ROI evaluations, platform rationalization, AI innovation, and experimentation. Working across Marketing, Digital, IT, Procurement, Finance, RevOps, Sales, Security, and Legal, you'll help ensure our technology investments align with business priorities while creating a scalable foundation for the future.\nYou'll define the vision, strategy, and operating model for marketing data, building trusted, scalable data capabilities that improve decision-making, enable personalization and AI, strengthen measurement, and deliver greater business value.\nAs a strong people leader, you’ll lead, coach, and develop a global marketing technology and data team.\nThis is an opportunity for a leader and builder who enjoys solving complex business problems, influencing across organizations, and bringing structure, governance, and innovation to a growing enterprise marketing organization.\nWhat you'll do here:\nDevelop the marketing technology strategy\nDefine and own a marketing technology strategy and roadmap aligned to business priorities and customer experience goals.\nTranslate marketing and business needs into technology recommendations, investment priorities, and implementation plans.\nPartner with Marketing and cross-functional teams to define the future-state MarTech ecosystem and supporting architecture.\nFind opportunities to unlock new marketing capabilities, improve operational efficiency, and support business growth through technology.\nDefine marketing data strategy, governance & operations\nEstablish the vision, governance, operating model, and roadmap for marketing data to improve quality, accessibility, compliance, and business value across the global marketing organization.\nPartner with Marketing, RevOps, Digital, IT, Analytics, Sales, and Data Engineering teams to align data requirements and use cases; define data platforms, standards, architecture, and integration strategies that enable personalized experiences, trusted reporting, AI, and advanced analytics.\nLead data quality, stewardship, taxonomy, and master data management initiatives to ensure consistent account, customer, campaign, and performance data across the MarTech ecosystem.\nPartner with cross-functional teams evolve marketing measurement by enabling scalable attribution, performance dashboards, experimentation, and actionable insights that support business growth and executive decision-making.\nOversee marketing data operations, including data pipelines, integrations, privacy, governance, and operational processes that ensure reliable, secure, and compliant data management.\nBuild a future-ready data foundation and team that accelerates maturity while reducing technical debt and operational complexity.\nBuild governance and operational excellence\nEstablish governance processes for evaluating, selecting, implementing, and retiring marketing and data technologies.\nCreate and maintain a comprehensive inventory of marketing applications, integrations, licenses, and business owners.\nLead technology rationalization efforts to reduce redundancy, simplify the technology landscape, and increase platform adoption.\nDevelop standards, policies, and operating procedures that improve consistency, scalability, and decision-making.\nEnsure alignment with enterprise governance processes including security, privacy, legal, procurement, architecture review, and software lifecycle management.\nBalance global standardization with regional business needs to support worldwide marketing teams.\nLead technology investment and vendor management\nManage the intake, prioritization, evaluation, and recommendation process for new technology requests.\nPartner with Procurement and Finance to manage contracts, licensing, renewals, and annual spend forecasting.\nBuild business cases and technical requirements that guide technology investment decisions.\nEstablish vendor performance management through scorecards, business reviews, roadmap alignment, and strategic partnerships.\nMonitor platform utilization and recommend opportunities to optimize licenses, reduce costs, and improve adoption.\nDrive innovation, AI, and experimentation\nDevelop and implement the marketing AI roadmap in partnership with enterprise AI and technology teams.\nIdentify, pilot, and scale AI-powered capabilities that improve marketer productivity, campaign performance, customer engagement, and operational efficiency.\nChampion experimentation by enabling testing frameworks, measurement approaches, and continuous optimization across digital marketing experiences.\nEvaluate emerging technologies and recommend innovations that position Cengage for long-term success.\nEstablish responsible governance for AI adoption, ensuring alignment with enterprise standards and business objectives.\nPartner across the business\nBuild trusted partnerships with leaders across Marketing, Digital, IT, Procurement, Finance, Sales, Security, and Legal, and external vendors.\nAlign cross-functional roadmaps, delivery timelines, and investment priorities across partner groups.\nInfluence strategic technology decisions through data-driven recommendations and executive communication.\nDrive organizational adoption through enablement, change management, documentation, and standards.\nBuild and lead high-performing teams\nLead, coach, and develop a global marketing technology and data team.\nEstablish clear goals, development plans, and success metrics for team members.\nRecruit and retain top talent while building organizational capabilities for the future.\nSkills required for this position:\nBachelor's degree in Business, Marketing, Information Systems, Computer Science, or a related field.\n10+ years of experience in Marketing Technology, Marketing Operations, Data Operations, Digital Marketing, Business Systems, or related areas.\nStrong people leadership and coaching ability. Demonstrated success building and leading high-performing teams in complex enterprise environments.\nExperience leading enterprise MarTech and data strategy, governance, technology transformation, or digital capability programs.\nStrong understanding of modern marketing technology and data ecosystems, including CRM, marketing automation, web platforms, analytics, experimentation, digital asset management, customer data platforms, and AI-enabled marketing solutions.\nDeep expertise in marketing data strategy, governance, and operations, with a proven ability to build trusted, scalable data foundations that enable measurement, AI, personalization, and business growth.\nExperience developing technology roadmaps, governance frameworks, and portfolio management practices.\nExperience evaluating technology investments, managing vendors, and leading software selection processes.\nStrong business sense with the ability to translate business objectives into technology strategies and investment recommendations.\nDemonstrated success leading cross-functional initiatives.\nExcellent communication, stakeholder management, facilitation, and executive presentation skills.\nPreferred:\nExperience developing AI strategies, piloting AI capabilities, or scaling AI adoption within marketing organizations.\nExperience implementing experimentation, optimization, or personalization programs.\nFamiliarity with Agile delivery methodologies and enterprise project governance.\nExperience supporting global marketing teams in B2B SaaS or EdTech organizations.\nMaster's degree or equivalent combination of advanced education and relevant experience.\nJoin us at Cengage, where your expertise will build the future of learning and help millions of learners achieve their dreams!\nCengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.\nCengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at .\nAbout Cengage\nCengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.\nCompensation\nAt Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.\nThe full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.\nIn this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.\n25% Annual: Individual Target$138,200.00 - $221,100.00 USD","description_format":"text","description_chars":10719,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":true}]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Education","Higher Education"],"lifecycle":[{"event":"open","at":"2026-10-06T00:22:07Z"}],"visa":[],"liveness":{"score":56,"band":"ok","label":"Likely open","p_open":1,"p_active":0.623,"p_room":0.9,"age_days":16,"expected_fill_days":32,"reasons":["conf:3","stale_co","velocity","win:mid"],"computed_at":"2026-10-21T05:46:15Z"},"pay":{"stated_usd_annual":221100,"is_top_pay":true},"html_url":"https://alion.io/job/cengage-director-marketing-technology-data-operations-remote-us","json_url":"https://alion.io/job/cengage-director-marketing-technology-data-operations-remote-us.json","meta":{"generated_at":"2026-10-22T01:25:25Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":520,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5721},"rest":"https://alion.io/mcp/rest/get_company?id=5721"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcengage-director-marketing-technology-data-operations-remote-us"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcengage-director-marketing-technology-data-operations-remote-us"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcengage-director-marketing-technology-data-operations-remote-us"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/cengage-director-marketing-technology-data-operations-remote-us\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcengage-director-marketing-technology-data-operations-remote-us"}]}