{"id":3683651,"url":"https://alion.io/job/centellic-growth-marketing-manager","title":"Growth Marketing Manager","company":{"id":678611,"name":"Centellic","domain":"centellic.com","url":"https://alion.io/company/centellic","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Pinpoint","truth_index":{"grade":"A","score":100,"open_postings":3,"ghost_share":0,"stale_share":0,"repost_share":0.333,"time_to_fill_p50_days":13,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":90000,"max":100000,"currency":"USD","period":"year","gross":null,"usd_annual":100000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"LLM","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-11-02T14:06:10Z","employer_posted_date":"2026-11-02","last_verified_at":"2026-11-04T14:11:38Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Centellic is seeking a Growth Marketing Manager to drive demand generation, subscriber acquisition and growth across our portfolio of subscription products and specialist legal intelligence solutions.\nThis role combines campaign execution, content marketing, marketing automation and conversion optimisation. You’ll bring experience from a SaaS, digital subscription or recurring-revenue business, with an understanding of how to use free and freemium content, trials and product engagement to convert audiences into paid subscribers.\nYou’ll work closely with Product Marketing, Product, Editorial, Sales and Digital to develop campaigns that generate qualified leads, increase engagement and drive subscription revenue.\nKey Responsibilities\nLead Generation & Subscription Growth\n\nPlan and execute lead generation and subscriber acquisition campaigns across Law.com products.\nDevelop multi-touch campaigns across email, content, webinars, paid channels and website experiences.\nBuild audience segments and targeting strategies based on customer profile, behaviour and engagement.\nDevelop strategies to move audiences from free/freemium content and registered experiences towards paid subscriptions.\nAnalyse campaign and funnel performance to improve engagement, conversion and subscription growth.\n\nMarketing Automation & Lifecycle Marketing\n\nDesign and optimise automated email programmes, nurture tracks and engagement workflows.\nDevelop prospect journeys based on behavioural signals, engagement and lifecycle stage.\nUse lead scoring, segmentation and profiling to deliver more relevant communications.\nIdentify opportunities to improve acquisition, activation, conversion and re-engagement.\n\nContent & Messaging\n\nResearch, write and develop compelling emails, landing pages, campaign assets and promotional content.\nWork with Product Marketing and Product to refine value propositions and messaging.\nTranslate complex legal and business topics into engaging content that drives action.\nUse free and premium content strategically to demonstrate value and encourage registration, engagement and subscription.\n\nWebsite, Search & Conversion Optimisation\n\nOptimise websites and landing pages to improve visitor-to-lead and free-to-paid conversion.\nUse performance data, testing and customer insight to improve user journeys and conversion points.\nSupport SEO, GEO and LLM/AI discoverability initiatives to increase organic visibility and audience acquisition.\nIdentify opportunities for personalisation and improved digital experiences.\nSkills Knowledge and Expertise\nEssential\n\n3-5+ years’ experience in Growth Marketing, Demand Generation, Lifecycle Marketing or Marketing Automation.\nExperience within SaaS, digital subscriptions, membership, information services or another recurring-revenue business.\nExperience using free/freemium propositions, content or trials to drive conversion to paid products or subscriptions.\nStrong email marketing, marketing automation and multi-touch nurture experience.\nExperience with data analysis, audience segmentation, behavioural targeting and automated workflows.\nExcellent copywriting and content creation skills.\nStrong analytical skills with a focus on conversion and commercial performance.\nExperience with CRM and marketing automation platforms such as Salesforce, Account Engagement/Pardot, Marketo or HubSpot.\nHighly organised, creative and commercially minded.\n\nDesirable\n\nExperience in B2B media, publishing, legal or professional information services.\nKnowledge of SEO, GEO, LLM/AI discovery and customer journey optimisation.\n\nAbout Centellic\nCentellic stands at the center of the markets it serves, empowering organizations with indispensable data and insight to make critical decisions on growth, risk and opportunity.\n\nThrough proprietary data, deep market expertise and AI-enabled technology, our platforms are embedded in client workflows. That capability is underpinned by our events, which bring the market together to share perspective and deepen understanding of the issues shaping each sector. Together, they give organizations earlier visibility of emerging trends, and the clarity and confidence to act when decisions matter.\nAt Centellic, we’re a global intelligence and information services business, setting the standard for how critical business decisions are made.\n Why Centellic?\nAt Centellic, we help our clients make better decisions, and our people are at the heart of that work. Every individual plays an important role in this, bringing curiosity and high standards to everything they do.\nThose who thrive here take ownership, care deeply about their work and are committed to excellence. Standards are high because our people set them that way. And while we have decades of expertise, we are still growing, pushing and building something extraordinary.\nCentellic’s advantage is our people and the culture we’ve created together. It’s an environment where individuality is encouraged, relationships are genuine, and there’s a strong sense of purpose in what we’re building together. Collaborative, respectful and driven, we take our work seriously without taking ourselves too seriously.\nBenefits\nOur people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported:\n15 vacation days, 12 company holidays, three personal days, one day to volunteer at the organization of your choice, plus a day off for your birthday each year\nChoice of three Cigna health insurance plans, two dental plans, and vision coverage.\nHealth Savings Accounts (HSA) and Flex Spending Accounts (FSA)\nComprehensive wellness program \nEmployer paid life insurance \nEmployer paid short-term and long-term disability insurance\nAccident and critical illness insurance\n401K and Roth retirement savings plans with employer matching\nEmployee Referral Awards\nTuition reimbursement after 1 year of service\nCommuter Benefits\nThe company is committed to accommodating people with disabilities. If you require any reasonable accommodations to be made, please let us know as part of our application page. If you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability, please contact Margo DeAngelo at 646-530-5941.\nWe are an Equal Opportunity Employer. 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