{"id":1258023,"url":"https://alion.io/job/centric-software-s-a-customer-marketing-manager","title":"Customer Marketing Manager","company":{"id":1774336,"name":"Centric Software","domain":"centricsoftware.com","url":"https://alion.io/company/centricsoftware","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":20,"ghost_share":0,"stale_share":0.8,"repost_share":0,"time_to_fill_p50_days":36,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":54000,"max_usd":92000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":113},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-08-07T00:00:00Z","employer_posted_date":"2026-08-07","last_verified_at":"2026-10-26T05:16:34Z","board_verified":true,"closed_at":null,"days_open":80,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":80},"description":"About Centric Software:\nCentric Software® is a global leader, providing an innovative and AI-enabled product-concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. We equip retail, fashion, luxury, footwear, outdoor, home and consumer goods brands with pioneering best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products. Our technology powers brands to streamline processes, drive efficiency and operate with confidence in an ever-changing market.\nOur story is one of rapid growth, bold ideas and extraordinary opportunities. We’re here to challenge the status quo-and we’re looking for brilliant people who want to do the same. No matter where you are in the world, this is your chance to be part of something exceptional.\nAbout the role:\nCentric Software is looking for a Customer Marketing Manager for the Americas region to grow value from our existing customer base. This role is centered on supporting upsell and cross-sell opportunities across our customer install base, while enhancing renewal and retention efforts through segmented lifecycle communication.\nYou will partner closely with Sales, Customer Success, Product Marketing, and Field Marketing to understand the customer journey, segment our database with increasing sophistication, and execute campaigns that reinforce the value of additional Centric solutions as we expand impact across our customer base.\nResponsibilities\nUpsell & Cross-Sell Campaigns\nIdentify areas of upsell and cross-sell potential across the install base and develop campaigns that introduce and reinforce the value of new solutions to the right customers at the right time.\nPartner with Sales, Customer Success and Product Marketing to translate expansion opportunities into customer-facing email and content journeys.\nCollaborate with Product Marketing to ensure messaging on cross-sell solutions is relevant and well-positioned for existing customers.\nBuild nurture streams that spark interest in additional Centric solutions and support customers along the buying journey.\nTrack and report on pipeline generated from customer marketing campaigns as a key measure of success.\nCustomer Lifecycle & Renewal Engagement\nUnderstand the customer lifecycle and segment the email database to deliver a steady, relevant stream of communication that supports retention and renewals.\nIdentify which customers are approaching renewal and ensure they are proactively engaged with relevant content ahead of key windows.\nPartner with Customer Success on messaging and timing so renewal conversations are well-supported by marketing.\nPartner with Americas Field Marketing to identify existing campaigns and content that customers would benefit from, tailoring and re-promoting to the install base.\nGrow your understanding of different customer roles to help sharpen segmentation as we build out these personas.\nMarketing Channels & Tactics\nOwn customer webinars end-to-end: topic development, promotion, logistics, speaker coordination, and follow-up.\nSupport customer events and the annual user conference in partnership with Field Marketing, Sales, and Customer Success, driving attendance and value for attendees.\nDevelop and manage newsletters and email streams, as email is the channel where customers most consistently engage, tailoring approach for end users versus executive roles.\nWork with Sales Ops and Marketing Ops to keep customer segmentation in Salesforce and Pardot aligned with campaign and lifecycle needs.\nCoordinate with the global central campaigns team to avoid overlap and ensure regional priorities are represented in broader campaign planning.\nTrack and report on renewal engagement, pipeline influenced, and campaign performance.\nTravel\nTravel approximately 10% of the time.\nRequirements\n3-5 years of experience in Customer Marketing, Lifecycle Marketing, Field Marketing, or related B2B SaaS/enterprise marketing roles.\nHands-on experience building segmented email campaigns and nurture streams, ideally tied to upsell/cross-sell or retention goals.\nExperience running webinars and in-person events end-to-end, from concept through follow-up.\nExperience in partnering with Sales and/or Customer Success to drive event attendance and follow-through.\nData-savvy - comfortable getting deep into a CRM/marketing automation platform (Salesforce, Pardot, HubSpot, Marketo, or similar) to build and refine segmentation.\nResults-oriented, with experience measuring campaign impact against pipeline or retention outcomes.\nStrong written communication skills, particularly for email and newsletter content.\nSelf-motivated and organized, with the ability to manage multiple campaigns at once.\nRetail technology, PLM, supply chain, or enterprise software experience is a plus.\nLanguage: English.\nCentric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.","description_format":"text","description_chars":5095,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Consumer Electronics","Sales & Marketing"],"lifecycle":[{"event":"open","at":"2026-09-25T19:35:19Z"}],"visa":[],"liveness":{"score":10,"band":"cold","label":"Long shot","p_open":1,"p_active":0.37,"p_room":0.28,"age_days":80,"expected_fill_days":36,"reasons":["conf:0","stale_co","velocity","win:tail","crowd:"],"computed_at":"2026-10-26T05:57:25Z"},"pay":null,"html_url":"https://alion.io/job/centric-software-s-a-customer-marketing-manager","json_url":"https://alion.io/job/centric-software-s-a-customer-marketing-manager.json","meta":{"generated_at":"2026-10-26T09:46:42Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":13293,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-27T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1774336},"rest":"https://alion.io/mcp/rest/get_company?id=1774336"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcentric-software-s-a-customer-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcentric-software-s-a-customer-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcentric-software-s-a-customer-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/centric-software-s-a-customer-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcentric-software-s-a-customer-marketing-manager"}]}