{"id":3474634,"url":"https://alion.io/job/cents-director-abm-growth","title":"Director, ABM & Growth","company":{"id":674715,"name":"Cents","domain":"trycents.com","url":"https://alion.io/company/trycents","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Operations","role_family":"Operations","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":175000,"max":195000,"currency":"USD","period":"year","gross":null,"usd_annual":195000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Looker","optional":false}],"status":"live","first_seen_at":"2026-10-29T18:19:52Z","employer_posted_date":"2026-10-29","last_verified_at":"2026-11-05T04:50:29Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"About the Role\nWe're hiring a senior, hands-on marketer to build and run Cents' pipeline engine:\nRun account-based marketing for our named, high-value accounts\n\nScale growth to reach new laundromat and dry-cleaning operators efficiently\n\nThis is a player-coach IC role. You'll set the strategy, build the systems and own the KPIs. You'll direct a paid-ads contractor and mentor and coach a field and partner marketing professional. You'll also work day to day with our Marketing Ops Associate. You're someone who brings structure to a broad scope and makes our pipeline predictable and measurable.\nThis role is open to candidates based anywhere in the US, though we have a preference for those in the New York City metro area.\nWhat You'll Own\nPipeline Strategy: Build and own the annual and quarterly pipeline plan across ABM, scaled acquisition programs, covering targets, channel mix, budget and forecast in partnership with the VP of Marketing, RevOps and Sales leadership. Report performance against targets to leadership on a regular cadence.\nAccount-Based Marketing: Launch Cents' first ABM program for mid-market and enterprise accounts. Work with Sales to agree on the target list and tiers. Build separate playbooks for each segment, combining personalized outreach, targeted ads, and set clear rules for how Sales follows up. Run deeper, custom plays for a focused set of top-tier accounts. Support account owners on account plans and key open deals. Partner with RevOps on onboarding the right technology and automation vendors.\nScaled Acquisition: Build always-on acquisition programs aimed at SMB laundromat and dry-cleaning operators care operators across channels. Test, learn and scale continuously: run structured experiments and double down on what works.\nWebsite Optimization: Own the conversion testing roadmap for our highest-impact pages: paid and campaign landing pages, and the demo and signup flows. Set test priorities, write the hypotheses and briefs, and tie results to the pipeline. Work with Product Marketing and our design and web contractors, who build the pages. Partner with the Marketing Ops Associate to keep tracking and analytics trustworthy.\nBuild Systems: Partner with the Marketing Ops Associate on campaign infrastructure, lead routing, scoring, attribution and dashboards, so every program is measurable and repeatable.\nCreate scalable playbooks and \"programs in a box\" that Sales, field and partner teams can run. Use AI tools to scale the team's output, such as account research, personalizing outreach, and building reports.\nHow You'll Be Measured\nPrimary: Marketing-sourced pipeline ($) and qualified opportunities created\n\nSupporting:\n\nTarget account conversion: % of named accounts engaged, meetings set, and opportunities created, final conversion\n\nEfficiency: CAC, ROAS, and cost per opportunity across paid and scaled programs\n\nWebsite conversion: visitor-to-lead and lead-to-demo rates, and lift from testing\n\nWhat We're Looking For\n8+ years in B2B demand generation, ABM or growth marketing, ideally at SaaS, fintech or vertical software companies\n\nA track record of creating and running ABM programs that built and sped up pipeline with named, high-value mid-market accounts\n\nExperience building scaled acquisition for an SMB audience, from nurture through expansion\n\nHands-on website CRO experience: A/B testing, landing page strategy and funnel analysis\n\nStrong analytical skills: comfortable with funnel math, attribution, budget modeling and dashboards (Looker or similar a plus)\n\nA systems builder who has set up processes, KPIs and reporting from the ground up\n\nExperience managing contractors and coaching marketers\n\nHands-on proficiency with HubSpot, Salesforce and paid media platforms (Google, Meta) and AEO\n\nExcellent communication; able to present plans and results\n\nYou do not need experience in the laundry industry. We will help you get that context.","description_format":"text","description_chars":3921,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["POS Systems","ERP & Business Management Software"],"lifecycle":[{"event":"open","at":"2026-10-29T18:25:18Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":5,"expected_fill_days":30,"reasons":["conf:1","win:early"],"computed_at":"2026-11-04T06:34:25Z"},"pay":{"stated_usd_annual":195000,"is_top_pay":false},"html_url":"https://alion.io/job/cents-director-abm-growth","json_url":"https://alion.io/job/cents-director-abm-growth.json","meta":{"generated_at":"2026-11-05T04:52:39Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5777,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":674715},"rest":"https://alion.io/mcp/rest/get_company?id=674715"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcents-director-abm-growth"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcents-director-abm-growth"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcents-director-abm-growth"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/cents-director-abm-growth\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcents-director-abm-growth"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3474634}},{"tool":"search_jobs","arguments":{"company":"trycents.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3474634},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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