Senior Marketing Manager - Middle East & Africa
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech - all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
About the role
We are looking for a driven, hands on & passionate superstar to join our Marketing team based in Dubai as Senior Marketing Manager for Middle East & Africa reporting into the Head of Marketing.
You will lead your team to create and implement impactful off and online retail marketing strategy, pivoting around changing customer habits and aligned with the overarching business goals. In line with company objectives, you will lead the continued Middle East and Africa growth plans for the Charlotte Tilbury brand across all channels both “on the ground” and “in the air”, expanding brand category presence and driving performance. You will act as a brand guardian for the region and inspire the wider marketing, VM, PR, Commercial & Global team.
As one of our regional marketing guardians, we are looking for someone that is ready to join a fast paced & creative environment where you can collaborate effectively with all regional and global teams and inspire our retail partners with your attitude to excellence, your unstoppable creative flair and passion for getting things done!
As a Senior Marketing Manager you will
- A highly experienced regional marketing expert, you will be the owner of the brand, marketing, media planning & customer experience metrics across your markets. Develop strategies and exceptional Marketing plans for your regions, give clear and strategic reasoning to Senior Global, Regional and SLT stakeholders on opportunities for the brand.
- Lead your team to build exceptional 360 off and online marketing & media plans shaped around maximising the customer purchase funnel to hit and exceed our commercial objectives. Identifying key levers for a flawless customer journey & online takeover (including ATL media, media/influencer partnerships, digital firsts, digital retailer activation, off & online pop ups, online services & virtual eventing.
- Leverage the full marketing mix to deliver plans that drive our NPD whilst also accelerating & grow our core franchise.
- Bring thought-leadership and digital excellence to innovative and disruptive brand activity across the region to raise total brand awareness & create memorable brand moments; challenging the status quo by identifying best practices across the industry and opportunities to increase Charlotte Tilbury share of voice and ranking in existing retailers, with a strong lens on driving the best omnichannel customer experience.
- Work with local partners (existing & new) to identify partnership opportunities to drive brand awareness and customer acquisition.
- Shape and deliver new launches and, where applicable, new market launches in close collaboration with PR, VM, Commercial tailored to market needs on time, on target and within budget. For new Market/retailer launches ensure a robust sustain plan is in place to accelerate growth, maintaining ranking & brand awareness.
- Focus on continuously establishing and improving clear processes within the ME & Africa’s team to ensure 'world-class’ delivery is achieved across the region.
- Drive the planning, approval & follow-up of key projects to gain alignment from all key internal & external stakeholders.
- Drive the maintenance of the marketing calendar, feeding back to Global Marketing on regional nuances and opportunities.
- Co-own budget management: Demonstrate high attention to detail when budget planning and phasing in partnership with the HOM.
Who you will work with
- You will sit within our Middle East function in Dubai, within our highly talented Marketing team, reporting directly to our Head of Marketing.
- Work closely with the wider ME Marketing team, Global Marketing teams and wider ME teams.
- You will lead, coach and empower an exceptional Marketing team and continue to lead them to success.
About you
- You will have extensive marketing experience gained within beauty, premium retail, or luxury brands.
- Experienced in devising and implementing strategic plans with creative flair.
- Very strong experience & knowledge in retail marketing with excellent digital & online marketing skills.
- Experience of budget management with a structured and organised approach.
- Proven people leadership, including coaching, performance management and capability development.
- You are highly analytical, results driven with a consumer centric and commercial mindset!
- Credible and persuasive negotiator and communicator who can influence at all levels and represent the brand externally.
- Strong retailer relationships and cross-functional partnership approach
- Strategic and creative thinker with high standards of execution, attention to detail, proactive go getter with the ability to prioritise in a fast-moving environment.
- Proactive, solutions-focused and comfortable leading through ambiguity and change; with excellent written and verbal English.
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
- We’re a hybrid model with flexibility, with 3 days a week in the office, allowing you to work how best suits you
- 30 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!