Regional Sales Manager, North & East (Microbiology & Infection Diagnostics)

Overview

Bruker is enabling scientists to make breakthrough discoveries and develop new applications that improve the quality of human life. Bruker’s high-performance scientific instruments and high-value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular and microscopic levels. In close cooperation with our customers, Bruker is enabling innovation, improved productivity and customer success in life science molecular research, in applied and pharma applications, in microscopy and nanoanalysis, and in industrial applications, as well as in cell biology, preclinical imaging, clinical phenomics and proteomics research and clinical microbiology.

Today, worldwide more than +11000 employees are working on this permanent challenge at over 90 locations on all continents. Bruker continues to build upon its extensive range of products and solutions, its broad base of installed systems and a strong reputation among its customers. Being one of the world's leading analytical instrumentation companies, Bruker is strongly committed to further fully meet its customers’ needs as well as to continue to develop state-of-the-art technologies and innovative solutions for today's analytical questions.

Bruker India Scientific Pvt. Ltd is seeking a dynamic and results-oriented Regional Sales Manager to lead the sales efforts for its Microbiology & Infection Diagnostics (M&ID) business across North& East India. The role will involve driving sales targets, expanding market presence, managing channel partners, and building lasting relationships with key decision-makers in hospitals, laboratories, pharmaceutical companies, and research organizations.

This position can be based in Mumbai/Delhi.

Responsibilities

Sales & Business Development

• Drive and achieve annual and quarterly sales targets in the assigned territory as per the M&ID business plan.
• Identify, qualify, and close business opportunities in segments including clinical microbiology labs, infectious disease departments, infection control, QA in pharmaceuticals & Bio Pharma and research organizations.
• Generating and converting leads through direct customer engagement and outbound activities.

Sales Funnel & CRM Management

• Manage sales pipeline through Salesforce (SFDC), ensuring timely updates, accurate forecasting, new order booking, and tracking of opportunities.
• Maintain disciplined funnel management to ensure strong conversion rates and healthy pipeline progression.

Channel Partner Support & Control

• Support, manage, and evaluate existing distribution partners in the region.
• Conduct regular business reviews, performance tracking, and provide strategic and operational support to drive indirect sales.
• Ensure proper execution of Bruker sales strategy and compliance by all channel partners.

Customer & Market Engagement

• Conduct market development activities, including product demonstrations, customer education sessions, and roadshows.
• Attend and represent the company at conferences, seminars, trade fairs, and scientific forums to generate leads and raise brand awareness.
• Develop relationships with KOLs, decision-makers, and influencers across microbiology, infectious disease, and quality assurance functions.

Cross-Functional Collaboration

• Work closely with application specialists, service teams, and marketing to deliver seamless customer experience.
• Provide inputs on regional trends, competitor intelligence, and customer feedback for strategic planning.

Qualifications

• Bachelor’s degree or equivalent in Life Sciences, Microbiology, Biotechnology, or Biomedical Sciences.
• 5+ years of relevant sales experience in clinical diagnostics, microbiology, or life sciences instrumentation.
• Experience working with or selling to hospitals, pharmaceutical companies, laboratories, and academic/research institutions.
• Knowledge of microbial identification technologies and infection control workflows.
• Proven track record in managing sales pipelines and reporting via SFDC or similar CRM platforms.
• Demonstrated ability in lead generation through market development and scientific events.
• Strong analytical, communication, and negotiation skills.
• Willingness to travel extensively across North and East India.

Bruker is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.