{"id":2514737,"url":"https://alion.io/job/choice-hotels-commercial-activation-performance-manager-upscale-brands","title":"Commercial Activation & Performance Manager, Upscale Brands","company":{"id":1753535,"name":"Choice Hotels","domain":"choicehotels.com","url":"https://alion.io/company/choicehotels-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":4,"ghost_share":0,"stale_share":0.75,"repost_share":0,"time_to_fill_p50_days":27,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":114907,"max":135184,"currency":"USD","period":"year","gross":null,"usd_annual":135184},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-13T00:00:00Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-11-05T01:36:52Z","board_verified":true,"closed_at":null,"days_open":23,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":23},"description":"JOB SUMMARY:\nThe Commercial Activation & Performance Manager is responsible for identifying revenue performance opportunities, driving commercial activation strategies, and supporting hotels in improving market share, demand generation, and overall revenue performance. This role partners closely with Senior Regional Directors (SRDs), Area Directors, hotel teams, and Commercial Centers of Excellence to develop and execute initiatives that enhance commercial effectiveness across the portfolio.\nThe Commercial Activation & Performance Manager serves as a strategic advisor to hotels by leveraging performance analytics, commercial planning, revenue optimization strategies, enterprise programs, and cross-functional resources to deliver sustainable business growth. The role is responsible for translating performance insights into actionable plans, coordinating commercial support across the organization, and ensuring initiatives are effectively activated, measured, and sustained.\nRESPONSIBILITIES:\nRevenue Performance Opportunity Identification\nIdentify hotels with the greatest opportunities to improve revenue performance, market share, and demand generation.\nAnalyze hotel-level performance trends, risks, and performance gaps to uncover growth opportunities and potential concerns.\nDevelop actionable insights and recommendations for Senior Regional Directors (SRDs) to support portfolio prioritization, resource deployment, and strategic decision-making.\nCommunicate emerging commercial trends, risks, and opportunity areas to Segment Commercial Leadership to support broader business initiatives.\nMonitor portfolio performance and provide recommendations to improve overall commercial effectiveness.\nSynthesize performance data into clear opportunity assessments, business cases, and recommendations for field leaders, hotel teams, and senior leadership.\nProperty-Level Commercial Planning\nNon-ROCS Hotels\nPartner directly with hotel ownership and management teams to develop practical commercial plans focused on:Pricing strategy\nDemand generation\nBusiness mix optimization\nRevenue growth opportunities\n\nProvide guidance on promotional strategies, pricing decisions, and revenue recovery opportunities during periods of need.\nOwn, maintain, and continuously improve the commercial planning framework used across the portfolio.\nEvaluate channel performance and recommend actions to improve revenue production and profitability.\nSupport hotels in strengthening direct booking performance and optimizing distribution strategies.\nIdentify market events, local demand drivers, and other opportunities to increase demand and market share.\nPortfolio Prioritization & Action Planning\nCollaborate with Area Directors and Senior Regional Directors to identify and implement hotel-specific commercial growth strategies.\nDevelop action plans and recommendations for underperforming hotels to improve commercial performance.\nAssist hotels in evaluating negotiated account production and identifying opportunities to grow profitable business.\nConnect hotels with enterprise programs, tools, resources, and subject matter experts that support commercial success.\nMeasure the effectiveness of implemented recommendations and ensure actions result in sustainable performance improvements.\nDevelop and manage commercial activation plans, tracking implementation progress, key milestones, and business outcomes.\nCommercial Activation, Cross-Functional Alignment & Enablement\nPartner with Revenue Management, Global Sales, Marketing, Loyalty, Distribution, Digital Commerce, Reservation Services, and other Commercial Centers of Excellence to align resources, strategies, and support needed to improve hotel performance.\nEnsure hotels are aware of and effectively utilizing available enterprise programs, tools, and commercial resources.\nDrive awareness, adoption, and utilization of enterprise revenue-generating programs and initiatives, including:Easy Bid\nDirectPay\nChoice Business Direct\nFuture commercial activation programs\n\nDevelop and maintain scalable playbooks, best practices, tools, and resources that hotels can independently implement to improve commercial performance.\nServe as a liaison between hotels and corporate commercial teams to ensure opportunities, barriers, and support needs are clearly communicated and addressed.\nPartner with commercial and operational stakeholders to improve execution of strategic revenue initiatives.\nDrive engagement and accountability around commercial performance initiatives that improve hotel competitiveness and revenue growth.\nSupport ROCS Program Revenue Managers by providing supplemental coverage, transition support, and project assistance as business needs require.\nProject Management, Performance Measurement & Strategic Initiatives\nLead the development, execution, and monitoring of commercial activation projects and strategic performance initiatives.\nMaintain project plans, action trackers, and stakeholder communications to ensure timely execution and accountability.\nEvaluate the effectiveness and return on investment of commercial initiatives using performance metrics, adoption rates, and revenue outcomes.\nIdentify and present critical areas of commercial opportunity, performance risk, and growth potential to field leadership and key stakeholders.\nSupport the deployment of new commercial strategies, tools, programs, and enterprise initiatives as business needs evolve.\nRecommend process improvements that strengthen the connection between operational execution and commercial performance outcomes.\nREQUIRED QUALIFICATIONS:\nBachelor's degree in Hospitality, Business, Marketing, Revenue Management, or related field, or equivalent experience.\n5+ years of experience in hotel revenue management, commercial strategy, sales, marketing, operations, franchise support, or related disciplines.\nStrong analytical and problem-solving skills with the ability to translate data into actionable recommendations.\nWorking knowledge of hotel revenue management principles, distribution channels, demand generation strategies, and commercial performance drivers.\nDemonstrated ability to influence outcomes and drive action without direct authority.\nExcellent project management, organizational, and prioritization skills.\nAbility to collaborate effectively across multiple stakeholder groups, including owners, operators, field teams, and corporate partners.\nAbility to navigate ambiguity, manage competing priorities, and maintain a strategic mindset.\nExcellent communication, presentation, and consultative skills.\nAbility to travel as business needs require.\nCOMPENSATION & SALARY RANGE:\nSalary Range: $114,907-$135,184 annually\nThis role is also eligible for an annual bonus under Choice’s Management Incentive Plan (MIP).\nPay ranges listed are what Choice Hotels reasonably expects to pay. Actual pay may be higher or lower and ranges may be adjusted in the future. Pay positioning within the range is influenced by factors including-but not limited to-education, experience, skills, certifications, performance, geographic location, business needs, seniority, and travel requirements.\nChoice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:\nCompetitive compensation and benefits, including medical, dental, and vision coverage\nLeave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance\nFinancial benefits for retirement and health savings\nEmployee recognition programs\nDiscounts at Choice hotels worldwide\nAbout Choice\nChoice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves - the striver, the dreamer, the entrepreneur - because that’s who we are, too.\nAt Choice, we are united by the simple belief that tomorrow will be even better than today - for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward - giving our work at Choice a purpose larger than our business.\nOur corporate office locations:\nNorth Bethesda, MD - Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.\nScottsdale, AZ - Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.\nMinneapolis, MN - Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.\nField/Remote - Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.\nChoice’s Cultural Values\nWelcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity\nChoice’s Leadership Principles\nAct with Intention | Lead with Authenticity | Grow & Deliver","description_format":"text","description_chars":9873,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Home office"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Hotels & Resorts"],"lifecycle":[{"event":"open","at":"2026-10-14T09:38:00Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 37 · green 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