{"id":3714477,"url":"https://alion.io/job/choice-hotels-owner-engagement-manager","title":"Owner Engagement Manager","company":{"id":1753535,"name":"Choice Hotels","domain":"choicehotels.com","url":"https://alion.io/company/choicehotels-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":85,"open_postings":5,"ghost_share":0,"stale_share":0.6,"repost_share":0,"time_to_fill_p50_days":27,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Product","role_family":"Product","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["North Bethesda, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":115000,"max":135000,"currency":"USD","period":"year","gross":null,"usd_annual":135000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Outlook","optional":false}],"status":"live","first_seen_at":"2026-11-03T00:00:00Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-05T10:36:20Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"JOB SUMMARY\nThe Owner Engagement Manager leads the development and execution of strategic engagement programs designed to strengthen owner satisfaction, advocacy, retention, and growth across Choice Hotels' franchise portfolio. This individual contributor serves as a key strategic resource within Owner Relations, translating owner insights, competitive intelligence, and engagement data into innovative strategies and recommendations that influence departmental and business unit priorities. The role partners across Brands, Franchise Performance, Portfolio Operations, Legal, Corporate Communications, and other teams to create consistent, scalable, and differentiated owner experiences. Working with minimal supervision, the Manager addresses complex issues with limited precedent, identifies emerging opportunities and risks, and influences stakeholders across a matrixed environment.\nRESPONSIBILITIES\nOwner Engagement Strategy and Execution\nLead the design, development, implementation, and continuous improvement of owner engagement strategies, playbooks, and tier-specific frameworks that strengthen Choice's owner value proposition and advance departmental and business unit objectives.\nLead complex, multi-stakeholder owner outreach initiatives from strategy through execution, establishing clear objectives and measuring program effectiveness and owner impact.\nServe as a strategic resource within Owner Relations, developing recommendations for the Senior Director that help shape engagement priorities, programs, and investments.\nTranslate owner sentiment, competitive intelligence, industry trends, and best practices into innovative engagement approaches, including solutions to complex issues for which established models or precedent may be limited.\nManage the owner engagement calendar across visits, town halls, councils, committees, events, sponsorships, and key communications, ensuring activities support broader owner engagement and retention priorities.\nCoordinate activities across a matrixed organization, partnering with regional and brand leadership, Franchise Performance, Portfolio Management, Legal, Corporate Communications, and other stakeholders to deliver a consistent owner experience.\nServe as an escalation resource on complex or high-impact owner engagement matters, assessing issues and recommending appropriate actions to senior leadership.\nCouncil, Association, and Program Support\nLead Choice's engagement with CHOC, ELFA, ROA, and other owner associations, developing strategic agendas and materials, coordinating logistics, and driving timely resolution of action items.\nDevelop and continuously improve association programs, member engagement models, and sponsorship strategies to increase the effectiveness and visibility of Choice's owner-facing activities.\nPartner with association leadership and Choice Legal on bylaws, governance revisions, and other structural matters, providing recommendations informed by owner needs, industry knowledge, and business priorities.\nOversee recurring program activities, including expense administration, membership and roster management, nomination processes, and executive briefing materials.\nIdentify opportunities to simplify processes, improve operational effectiveness, and scale owner programs across the franchise portfolio.\nInsights, Analytics, and Owner Intelligence\nLead the development and interpretation of owner dashboards, quarterly scorecards, key performance indicators, and executive reporting that measure engagement effectiveness and inform business decisions.\nAnalyze owner surveys, sentiment, trends, segmentation data, and other intelligence to identify retention risks, growth opportunities, and emerging owner needs.\nTranslate owner intelligence into prioritized recommendations for engagement strategies, resource allocation, communications, and program investment.\nDevelop executive dossiers and pre-meeting intelligence that prepare senior leaders for owner meetings, visits, councils, and events.\nMonitor competitive owner relations practices and industry developments, identifying forward-looking insights that can strengthen Choice's owner programs, benefits, communications, and franchisee value proposition.\nQUALIFICATIONS\nEmployment Experience\nMinimum of 5 years of relevant experience in owner relations, franchise relations, hospitality operations, account management, stakeholder engagement, or a related field.\nExperience leading complex cross-functional initiatives and influencing stakeholders without direct reporting authority.\nDemonstrated experience managing owner, franchisee, client, or other strategic stakeholder communications and relationships.\nExperience supporting governance, councils, associations, committees, or similar stakeholder programs preferred.\nDemonstrated ability to independently develop solutions to complex, non-routine challenges and drive high-priority initiatives through completion.\nHotel, hospitality, franchising, or related industry experience preferred.\nTechnical Skills\nProficiency with Microsoft Outlook, Word, PowerPoint, and Excel.\nDemonstrated ability to analyze engagement, survey, sentiment, and performance data and translate findings into actionable business recommendations.\nExperience developing dashboards, scorecards, KPI reporting, executive presentations, and briefing materials.\nCRM platform experience preferred.\nAdditional Skills & Competencies\nStrong strategic thinking and problem-solving skills, including the ability to address complex issues with limited precedent.\nExcellent written, verbal, presentation, and interpersonal communication skills, with the ability to communicate effectively with franchise owners and senior leaders.\nStrong influencing, negotiation, and stakeholder-management capabilities, including effectiveness in a matrixed environment.\nStrong analytical and business acumen, with the ability to translate qualitative and quantitative insights into clear recommendations.\nAbility to balance strategic planning with disciplined execution while managing multiple high-priority initiatives.\nKnowledge of hotel industry trends, competitive brands, franchising, and Choice Hotels' offerings preferred.\nAbility to travel up to 30%.\nDemonstrated commitment to Choice's CORE values.\nEducation Requirements\nBachelor's degree or equivalent combination of education and work experience preferred.\nRelevant study in hospitality, business administration, communications, marketing, or a related field is preferred.\nSALARY RANGE\nThe salary range for this position is $115,000 - $135,000. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).\nChoice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:\nCompetitive compensation and benefits, including medical, dental, and vision coverage\nLeave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance\nFinancial benefits for retirement and health savings\nEmployee recognition programs\nDiscounts at Choice hotels worldwide\nAbout Choice\nChoice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves - the striver, the dreamer, the entrepreneur - because that’s who we are, too.\nAt Choice, we are united by the simple belief that tomorrow will be even better than today - for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward - giving our work at Choice a purpose larger than our business.\nOur corporate office locations:\nNorth Bethesda, MD - Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.\nScottsdale, AZ - Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.\nMinneapolis, MN - Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.\nField/Remote - Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.\nChoice’s Cultural Values\nWelcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity\nChoice’s Leadership Principles\nAct with Intention | Lead with Authenticity | Grow & Deliver","description_format":"text","description_chars":9447,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Home office"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Hotels & Resorts"],"lifecycle":[{"event":"open","at":"2026-11-04T00:23:47Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 37 · green card filings: 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