{"id":1577326,"url":"https://alion.io/job/choicehotels-brand-operations-senior-manager","title":"Brand Operations Senior Manager","company":{"id":1753535,"name":"Choice Hotels","domain":"choicehotels.com","url":"https://alion.io/company/choicehotels-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":85,"open_postings":5,"ghost_share":0,"stale_share":0.6,"repost_share":0,"time_to_fill_p50_days":27,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Operations","role_family":"Operations","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["North Bethesda, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":114000,"max":135000,"currency":"USD","period":"year","gross":null,"usd_annual":135000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"OneDrive","optional":false},{"name":"Outlook","optional":false},{"name":"SharePoint","optional":false}],"status":"closed","first_seen_at":"2026-09-30T00:00:00Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-10-30T05:53:18Z","board_verified":false,"closed_at":"2026-10-30T05:53:18Z","days_open":30,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":30},"description":"JOB SUMMARY\nThe Brand Operations Senior Manager leads the development, implementation, and continuous improvement of brand programs that translate strategy into consistent, executable hotel experiences across a multi-brand portfolio. This senior individual contributor independently leads multiple complex initiatives from concept through implementation and measurement, combining strategic thinking, operational expertise, data, and financial considerations to strengthen the guest experience and support owner and operator performance. The role evaluates opportunities, develops recommendations, leads pilots and implementation planning, and drives alignment across internal and external stakeholders. As a trusted partner to internal teams, field leaders, franchisees, hotel operators, vendors, and senior stakeholders, this position operates with a high degree of autonomy, judgment, accountability, and follow-through.\nRESPONSIBILITIES\nLead the development, planning, execution, and ongoing optimization of priority brand programs aligned with annual and multi-year brand objectives, translating strategy and insights into clear scopes, requirements, timelines, deliverables, ownership, implementation plans, and success measures.\nEvaluate program opportunities using operational feasibility, scalability, guest impact, owner and operator value, financial considerations, and alignment with brand strategy to develop clear recommendations.\nLead end-to-end pilots and tests, including scope definition, property and stakeholder coordination, vendor management, issue resolution, field feedback, implementation readiness, measurement, and post-pilot recommendations.\nPartner with Finance, Analytics, and other cross-functional teams to establish measurement plans, synthesize qualitative and quantitative insights, and evaluate return on investment and cost-of-ownership considerations.\nIndependently lead multiple concurrent cross-functional workstreams by developing integrated project plans, establishing governance and decision points, aligning stakeholders, managing dependencies and risks, and escalating issues with clear options and recommendations.\nMaintain transparent and current visibility into program performance and proactively communicate progress, decisions, risks, delays, dependencies, and blockers to appropriate stakeholders.\nDevelop and coordinate implementation and communication strategies, including toolkits, guidance, reporting, training and socialization plans, stakeholder communications, and concise leadership-ready materials.\nServe as a senior point of contact for field teams, franchisees, hotel operators, vendors, and internal partners, resolving program questions and connecting stakeholders with appropriate resources as needed.\nSupport the development, audit, and maintenance of brand standards, guidelines, fee schedules, budget guidance, vendor materials, and related documentation to promote consistency, quality, accuracy, and version control.\nQUALIFICATIONS\nEmployment Experience\n5+ years of relevant experience in hospitality, brand management, hotel operations, consulting, product or program management, or a related field, with demonstrated ownership of complex initiatives.\nDemonstrated experience leading complex, cross-functional programs from concept through implementation, measurement, and continuous improvement.\nHotel operations experience and broad knowledge of rooms, food and beverage, and front- and back-of-house operations preferred.\nExperience working within a franchise, multi-brand, or distributed operating environment strongly preferred.\nTechnical Skills\nAdvanced proficiency in Microsoft PowerPoint, Excel, Word, and Outlook, with familiarity working in SharePoint and OneDrive environments.\nStrong project and portfolio management capabilities, including integrated work plans, governance, risk and dependency tracking, status reporting, and implementation planning.\nAbility to use consumer, operational, and financial data, business cases, and return-on-investment or cost considerations to develop recommendations and support decision-making.\nAbility and interest in responsibly using AI-enabled productivity tools to improve work quality, efficiency, and effectiveness.\nAdditional Skills & Competencies\nStrategic thinking combined with strong execution discipline and the ability to operate effectively through ambiguity and shifting priorities.\nExcellent written and verbal communication skills, with the ability to develop concise, executive-ready materials tailored to varied audiences.\nStrong organization, attention to detail, quality control, and follow-through, with a proactive approach to identifying and addressing risks, inconsistencies, delays, and blockers.\nSound judgment, curiosity, creativity, and problem-solving skills, with the ability to develop clear options and actionable recommendations.\nDemonstrated ability to lead through influence, build alignment across diverse stakeholder groups, and maintain momentum across multiple concurrent workstreams.\nEducation Requirements\nBachelor’s degree in business, marketing, hospitality, or a related field, or equivalent combination of education and relevant work experience.\nFormal project management training or certification, such as PMP, preferred but not required.\nSALARY RANGE\nThe salary range for this position is $114,000 - $135,000. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).\nChoice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:\nCompetitive compensation and benefits, including medical, dental, and vision coverage\nLeave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance\nFinancial benefits for retirement and health savings\nEmployee recognition programs\nDiscounts at Choice hotels worldwide\nAbout Choice\nChoice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves - the striver, the dreamer, the entrepreneur - because that’s who we are, too.\nAt Choice, we are united by the simple belief that tomorrow will be even better than today - for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward - giving our work at Choice a purpose larger than our business.\nOur corporate office locations:\nNorth Bethesda, MD - Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.\nScottsdale, AZ - Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.\nMinneapolis, MN - Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.\nField/Remote - Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.\nChoice’s Cultural Values\nWelcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity\nChoice’s Leadership Principles\nAct with Intention | Lead with Authenticity | Grow & Deliver","description_format":"text","description_chars":8248,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Home office"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-01T10:46:58Z"},{"event":"close","at":"2026-10-30T05:53:18Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 37 · green card filings: 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