Director of Sales Strategy

Chowbus is a leading AI Asian restaurant technology SaaS platform with deep roots in the North American market. We currently serve more than 10,000 Asian restaurants across 30+ states and 100+ key cities in the U.S.

We build technology solutions across POS, AI, and digital tools that help restaurant operators improve efficiency, reduce operating costs, and grow their businesses. As Chowbus continues to expand its product portfolio, customer base, and sales organization, we are looking for a Director of Sales Strategy to help shape and execute the company’s next stage of growth.

This is a highly strategic, cross-functional role serving as a strategic partner to Sales and senior leadership. The role focuses on identifying growth opportunities, analyzing market and customer data, shaping sales and commercial strategy, and providing data-driven recommendations across product, pricing, partnerships, and go-to-market decisions.

What You'll Focus On

Sales Strategy & Growth

• Develop and execute Chowbus’ Sales and Commercial Strategy in partnership with senior leadership.
• Translate company goals into strategic priorities, business plans, and actionable initiatives.
• Identify growth opportunities across markets, customer segments, products, and sales channels.
• Develop recommendations around where to play, what to sell, who to target, and how to win.
• Partner with Sales Leadership to translate strategy into clear sales priorities and execution plans.
• Analyze sales performance, market trends, and customer insights to identify growth opportunities.
• Evaluate third-party products, platforms, and partnerships to identify opportunities that can accelerate revenue growth and improve customer value.
• Assess which products, services, customer segments, and partnerships should be prioritized based on market potential, customer demand, and revenue impact.

Product Growth & Pricing

• Identify product and feature opportunities based on customer needs, sales feedback, market trends, competitive intelligence, and revenue potential.
• Evaluate whether existing products, features, packaging, and pricing should be adjusted to better address market demand.
• Develop data-driven recommendations on pricing, packaging, product priorities, and commercialization strategy.
• Partner with Product and Sales leadership to translate market insights into product and pricing decisions.
• Assess the revenue impact and business case of new products, features, and commercial initiatives.

Market & Competitive Intelligence

• Conduct market research to identify industry trends, customer needs, competitive dynamics, and growth opportunities.
• Analyze competitors across restaurant technology, POS, payments, SaaS, and related markets.
• Research third-party products and solutions to assess customer value, market relevance, and commercial potential.
• Conduct customer and merchant research to validate strategic assumptions and identify opportunities.
• Translate market insights into actionable recommendations for Sales, Product, and leadership.
• Build a continuous market intelligence function to track rapidly changing customer needs, competitive dynamics, third-party solutions, pricing, and market trends.
• Consolidate and validate information from Sales, City Managers, customers, external partners, and other market sources to develop a reliable view of market conditions.
• Turn fragmented and sometimes incomplete market data into clear strategic insights and recommendations for leadership.
• Spend approximately 20% of your time in the market engaging with merchants, customers, sales teams, and industry stakeholders - conducting market visits and customer discovery to develop firsthand insights, and working directly with Sales to understand market challenges and validate strategic recommendations.

Cross-Functional Strategy & Leadership

• Partner closely with Sales, Product, Operations, Finance, and external partners to align strategic priorities.
• Influence cross-functional teams without direct authority and drive alignment around strategic recommendations.
• Lead clear, data-driven recommendations to senior leadership and help translate strategy into organizational priorities.

What You Bring

• 6+ years of experience in Sales Strategy, Commercial Strategy, Business Strategy, Growth Strategy, Management Consulting, or a related strategic function, preferably within a high-growth technology or SaaS company.
• Proven experience developing strategies that drive revenue growth, product growth, market expansion, or sales effectiveness.
• Strong commercial mindset with the ability to connect product, pricing, market, sales, and revenue.
• Experience with pricing, product commercialization, or go-to-market strategy.
• Strong analytical and problem-solving skills, with the ability to turn complex business problems into clear recommendations.
• Experience in SaaS, POS, payments, restaurant technology, marketplace, or other B2B technology businesses is highly preferred.
• Strong understanding of B2B sales and complex products or customer segments.
• Demonstrated ability to independently frame ambiguous business problems, analyze incomplete or complex data, develop strategic recommendations, and influence senior stakeholders to act on those recommendations.
• Excellent cross-functional communication and stakeholder management skills, with the ability to influence without direct authority.
• Strong executive communication and presentation skills.
• Comfortable working in both strategic and hands-on environments.
• Willingness to travel approximately 5-7 days per month for market visits, customer meetings, competitive research, partner meetings, and strategic initiatives.
• Fluency in both English and Mandarin Chinese is required.

What We Offer

• Competitive compensation package
• Medical, dental, and vision insurance
• 401(k)
• 100% employer-paid Short-Term Disability (STD)
• 100% employer-paid Life Insurance
• 100% employer-paid AD&D Insurance
• Company holidays
• Birthday off
• Paid Parental Leave
• Flexible Paid Time Off (PTO)
• Employee Assistance Program (EAP)
• Monthly Stipend
• Direct exposure to North America leadership and the opportunity to shape Chowbus’ next stage of growth

The salary for this role is $130,000-$180,000 base plus bonus/equity, depending on experience.