Senior Business Analyst - Marketing & Demand (m/f/d)

About

You work closely with Growth Senior Leadership and you're not just a numbers supplier, but a sparring partner on equal footing: you defend your assessments with data-driven conviction - even when they're uncomfortable.

What you can expect

• Demand Analytics: You analyze the entire buyer funnel - from traffic and awareness through conversion, retention, and LTV. This includes cohort analyses, segmentations, and customer journey views that give the Growth team a precise picture of demand development
• Marketing Performance & Attribution: You evaluate marketing activities across all channels - brand, paid, CRM, PR, social, and SEO - and assess channel efficiency based on ROAS and incrementality measurement
• Planning, Scenarios & Budget Management: You work closely with controlling. You maintain and provide commentary on plan figures, develop scenario analyses on demand changes, and actively shape budget allocation
• Your Environment: You sit in the BI team. Your closest interfacesare: Growth & Marketing (primary stakeholder), Controlling (co-pilot for planning and budgeting), Senior Leadership (recipient of your insights)
• Proactive Growth Impulses: You don't wait for briefings - you independently identify efficiency and growth opportunities, develop concrete recommendations, and bring them to discussions with marketing and senior leadership

What sets you apart

• At least six years of experience in marketing analytics, growth analytics, or a comparable analytical role - ideally in a marketplace or e-commerce environment
• Deep understanding of relevant marketing and profitability metrics: ROAS, CAC, LTV, payback period
• Strong understanding of attribution logic (including last non-direct and data-driven approaches) and incrementality measurement, and you know when to apply each method
• Broad understanding of common marketing channels and their mechanisms - particularly SEO, SEM, and conversion funnels
• Ability to translate complex analyses into clear storylines and precise recommendations
• Strong analytical skills; experience with modern data stacks (e.g., Snowflake, dbt, AppsFlyer, or comparable tools) is a plus
• Strong communication skills
• Excellent English language proficiency, German is a plus
• You use AI tools to work smarter and continuously improve your output
• Not yet an expert on luxury watches? No worries, we'll teach you everything you need to know

What we offer

• We only offer permanent employment contracts
• 30 days of vacation per year
• Working from HQ in Karlsruhe? Our kitchen conjures up a truly excellent, free meal for you every day
• On December 24th and 31st, we’ll give you an additional day off
• Work abroad for up to 20 days per year: Working with a sea view? Yes, please!

Diversity@Chrono24: We believe in the power of diversity.

At Chrono24, we embrace diversity because we believe it enriches not only our corporate culture but also our success. Be yourself - and let’s achieve great things together!