{"id":2227753,"url":"https://alion.io/job/ciena-webinar-email-marketing-associate","title":"Webinar & Email Marketing Associate","company":{"id":1996,"name":"Ciena Corporation","domain":"ciena.com","url":"https://alion.io/company/ciena","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":26,"ghost_share":0,"stale_share":0.962,"repost_share":0,"time_to_fill_p50_days":10,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Baltimore, United States","United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":74000,"max_usd":190000,"period":"year","method":"role_country_seniority_unknown","sample_n":9576},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Marketo","optional":false},{"name":"Microsoft Teams","optional":true}],"status":"live","first_seen_at":"2026-09-22T00:00:00Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-10-15T02:46:45Z","board_verified":true,"closed_at":null,"days_open":24,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":24},"description":"As the global leader in high-speed connectivity, Ciena builds the critical infrastructure powering the AI era. We’re a technology company shaping the future of networking, guided by innovation, integrity, and collaboration. Through development opportunities, meaningful work, and flexibility, Ciena supports growth and well-being-on and off the job. Connect with a career that matters.\nJoin Ciena’s Digital Engagement team to contribute to the execution of webinar, event, and email marketing programs that support audience engagement and campaign performance. This role helps deliver consistent, high-quality marketing communications through marketing automation platforms while maintaining accuracy, compliance, and operational excellence. The position also strengthens email marketing execution through quality assurance, reporting, and support during high-volume campaign periods.\nHow you will make an impact:\nOwn assigned Marketo builds and execution activities for webinar and event email programs, including invitations, confirmations, reminders, follow-ups, post-event emails, and on-demand promotions.\nConfigure and perform quality assurance for Marketo program elements, including smart lists, smart campaigns, tokens, forms, landing pages, send scheduling, suppression logic, and deployment setup.\nPartner with webinar and email marketing specialists to execute programs in alignment with channel strategy, process standards, and best practices.\nCoordinate with webinar, event, campaign, and email stakeholders to validate requirements, assets, audience criteria, timelines, approvals, and deployment readiness.\nCollect and perform first-level analysis of email and webinar metrics and reporting.\nReview email programs against internal standards and documented quality assurance processes and complete assigned overflow build and QA activities.\nProvide day-of-production or technical support for live webinars as required.\nThe must haves:\n3+ years using application of Marketo or a similar marketing automation platform.\nExperience building or supporting email marketing campaigns, landing pages, forms, and automated marketing programs.\nApplication of email marketing fundamentals, including segmentation, suppression logic, personalization tokens, send scheduling, and compliance requirements.\nOrganizational and communication skills applied to managing multiple timelines, stakeholder requests, and campaign details while maintaining quality and accuracy.\nFamiliarity with marketing performance data collection, organization, and interpretation for email and webinar metrics.\nNice to haves:\nApplication of webinar platforms such as ON24, Zoom Webinars, Zoom Events, Microsoft Teams, or similar tools.\nExperience with Knak or similar block- or template-based WYSIWYG email editors and Optimizely CMS or related content management platforms.\nExperience supporting webinars, email programs, live events, and digital events.\nFamiliarity with webinar registration workflows, reminder sequences, attendee and no-show follow-up, on-demand promotion, and campaign timelines.\nBasic understanding of HTML/CSS, email rendering, QA tools, UTM tracking, preference center and unsubscribe requirements, and email compliance practices.\nPay Range:\nCAD: 57,800.00 to 92,300.00\nUSA: 65,100.00 to 100,000.00\nPay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available.\nNon-Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a sales commission. In addition to competitive compensation, Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time. We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence.\nAt Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.\nCiena is an Equal Opportunity Employer, including disability and protected veteran status.\nIf contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.","description_format":"text","description_chars":4720,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":["Parental leave"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["E-learning","Virtual Events","Telecom Infrastructure","Optical Communications"],"lifecycle":[{"event":"open","at":"2026-10-10T16:58:59Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 36 · green card filings: 4","filings_12m":36,"filings_prev_12m":31,"green_card_filings_12m":4,"median_offered_wage_usd":158000,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":9,"band":"cold","label":"Long shot","p_open":1,"p_active":0.253,"p_room":0.35,"age_days":23,"expected_fill_days":10,"reasons":["conf:2","stale_co","velocity","win:tail","comp:brand"],"computed_at":"2026-10-15T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/ciena-webinar-email-marketing-associate","json_url":"https://alion.io/job/ciena-webinar-email-marketing-associate.json","meta":{"generated_at":"2026-10-16T05:21:00Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2618,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-17T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1996},"rest":"https://alion.io/mcp/rest/get_company?id=1996"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fciena-webinar-email-marketing-associate"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fciena-webinar-email-marketing-associate"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fciena-webinar-email-marketing-associate"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ciena-webinar-email-marketing-associate\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fciena-webinar-email-marketing-associate"}]}