{"id":4001513,"url":"https://alion.io/job/cigna-senior-manager-marketing-activation","title":"Senior Manager Marketing Activation","company":{"id":16215,"name":"Cigna","domain":"cigna.com","url":"https://alion.io/company/cigna","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":92,"open_postings":30,"ghost_share":0,"stale_share":0.333,"repost_share":0,"time_to_fill_p50_days":52,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Sales","role_family":"Sales","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":155000,"max":210000,"currency":"USD","period":"year","gross":null,"usd_annual":210000},"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-09T00:00:00Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-15T00:43:45Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"New York, New YorkJob Description\nPrimary Responsibilities\nThe Senior Manager of Marketing Activation serves as the strategic marketing partner to designated business units and practice groups, translating business priorities, growth objectives and market opportunities into integrated marketing strategies and measurable initiatives.\nWhile serving as a crucial part of a broader digital and content marketing team, this position will be assigned a focused portfolio of legal practices and offerings to support. The individual will develop a nuanced understanding of the firm’s capabilities and related client needs, market dynamics, competitive positioning and business development goals and, based on those learnings, create and execute comprehensive marketing plans-defining marketing strategies, positioning, messaging, campaigns and measurement frameworks-to drive targeted awareness, engagement and revenue growth efforts.\nOperating as part of an integrated growth team, this role serves as the marketing counterpart to allocated business development strategy professionals. The business development team will focus on client opportunities, relationship development, pursuits and pipeline growth; the Senior Manager of Marketing Activation is responsible for developing the strategic marketing plans that support those objectives. Together, these professionals provide coordinated, business-focused support to practice and industry leadership.\nThe ideal candidate is strategic, proactive, intellectually curious, data-driven, and confident advising senior stakeholders. They are comfortable challenging assumptions, advocating for informed recommendations, and aligning individual practice priorities with broader firm objectives to maximize impact and engagement across channels and audiences.\nKEY RESPONSIBILITIES\nServe as the lead marketing strategist for assigned business units and practice groups.\nDevelop a deep understanding of practice priorities, business development objectives, client targets, market trends, and competitive dynamics.\nPartner with practice and firm leadership to identify growth opportunities and translate business goals into actionable marketing strategies, regularly communicating performance, progress, and opportunities for optimization.\nDevelop differentiated positioning, value propositions, and key messages for practices, industries, services, and strategic initiatives.\nAdvise practice leaders on market positioning, visibility strategies, audience engagement, and growth-focused marketing opportunities.\nCreate and maintain annual and multi-year marketing plans aligned with practice, industry, and firm priorities.\nFacilitate strategic planning discussions and help stakeholders prioritize marketing investments and initiatives.\nEstablish KPIs and success metrics aligned with business and marketing objectives and develop measurement frameworks that evaluate effectiveness.\nCollaborate effectively across practices and disciplines to ensure firmwide marketing and business development efforts are clear, aligned, and mutually reinforcing.\nContribute to the evolution of marketing best practices, processes, and strategic capabilities across the firm.\n\nQualifications\nREQUIRED EDUCATION, KNOWLEDGE & EXPERIENCE\nBachelor's degree in Marketing, Communications, Business, Journalism, or a related field.\n8+ years of experience developing integrated marketing strategies and campaigns tied to measurable business outcomes, ideally in a professional services or similarly complex matrixed environment.\nStrong project management and organizational skills with the ability to manage multiple priorities simultaneously\nStrong understanding of marketing planning, audience segmentation, positioning, messaging, and campaign development, and experience using data and analytics to evaluate performance and inform decision-making.\nPHYSICAL REQUIREMENTS\nAbility to sit and stand for extended periods.\nAbility to lift up to 25 pounds.\nThe expected salary range for this position is $155,000 - $210,000. Final compensation will be determined based on several factors, including but not limited to, relevant experience, qualifications, skill set, and geographic location.\nQualified applicants with arrest and conviction records will be considered for the position in accordance with the California Fair Chance Act.\nPillsbury Winthrop Shaw Pittman LLP is an Equal Opportunity Employer.\nIf you require an accommodation in order to apply for a position, please contact us at .","description_format":"text","description_chars":4538,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services","Health Care","Health Insurance & Benefits"],"lifecycle":[{"event":"open","at":"2026-11-10T03:45:41Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":5,"expected_fill_days":52,"reasons":["conf:7","win:early"],"computed_at":"2026-11-14T05:58:10Z"},"pay":{"stated_usd_annual":210000,"is_top_pay":true},"html_url":"https://alion.io/job/cigna-senior-manager-marketing-activation","json_url":"https://alion.io/job/cigna-senior-manager-marketing-activation.json","meta":{"generated_at":"2026-11-15T01:08:47Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2116,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":16215},"rest":"https://alion.io/mcp/rest/get_company?id=16215"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcigna-senior-manager-marketing-activation"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcigna-senior-manager-marketing-activation"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcigna-senior-manager-marketing-activation"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/cigna-senior-manager-marketing-activation\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcigna-senior-manager-marketing-activation"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4001513}},{"tool":"search_jobs","arguments":{"company":"cigna.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4001513},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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