{"id":1187924,"url":"https://alion.io/job/cintas-segment-marketing-manager-l2","title":"Segment Marketing Manager L2","company":{"id":1105523,"name":"Cintas","domain":"cintas.ca","url":"https://alion.io/company/cintas","size_band":"5000+","is_staffing_agency":false,"is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mason, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":74000,"max_usd":149000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":532},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"HubSpot","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-22T07:00:00Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-09-24T19:28:23Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Requisition Number: 233785\nJob Description\nCintas is seeking a Segment Marketing Manager to join our team and create impactful marketing strategies, campaigns, and materials aimed at raising awareness and consideration among B2B decision makers. This position is crucial in aiding our service and sales teams to retain and expand our customer base, secure new business opportunities, and consistently enhance Cintas’ value proposition for both current clients and potential prospects.\nKey Responsibilities\nMessaging and Positioning\nCraft compelling messaging that clearly communicates the value proposition of Cintas products and services to resonate with the B2B target audience. \nTarget Audience Segmentation\nDefine and segment key target audiences to develop highly focused marketing and/or sales campaigns. \nContent Marketing Strategy\nCreate and manage a content calendar that includes valuable and engaging content such as whitepapers, blog posts, webinars, case studies, and email newsletters to attract and educate potential customers. \nCampaign Development and Execution\nDesign and implement multi-channel marketing campaigns across various platforms like email, social media, paid advertising, and events to generate leads and drive sales. \nCollaboration with Sales Team\nWork closely with the sales team to align marketing efforts with sales objectives, provide sales enablement materials, and ensure a seamless customer experience. \nPerformance Measurement and Reporting\nTrack key marketing metrics like website traffic, lead generation, conversion rates, and ROI to evaluate campaign effectiveness and make data-driven adjustments. \nKey Marketing Skills\nExpertise in digital marketing strategies, including SEO, SEM, email marketing, paid social media, AI, etc. \nStrong analytical skills with the ability to interpret data and generate actionable insights. \nKnowledge of account-based marketing (ABM) and lead generation techniques. \nFamiliarity with project management tools and methodologies. \nStrong understanding of B2B buyer personas, journey mapping, and decision-making processes. \nSkills/Qualifications\nRequired\nBachelor’s degree in Marketing or related field \nMinimum 4 years of related experience \nAbility to travel approximately 25% of time. \nProficiency in CRM/SFA software and marketing automation tools (e.g., Salesforce, MS Dynamics, Pardot, HubSpot, etc.) \nPreferred\nB2B Marketing experience \nBenefits\nCintas offers comprehensive and competitive medical, dental and vision benefits, with premiums below the national average. We offer flexibility with four different medical plan options; one plan is offered at zero cost.\nAdditionally, our employee-partners enjoy:\nCompetitive Pay\n401(k) with Company Match/Profit Sharing/Employee Stock Ownership Plan (ESOP)\nDisability, Life and AD&D Insurance, 100% Company Paid\nPaid Time Off and Holidays\nSkills Development, Training and Career Advancement Opportunities\nCompany Information\nCintas Corporation helps more than one million businesses of all types and sizes get Ready™ to open their doors with confidence every day by providing products and services that help keep their customers’ facilities and employees clean, safe, and looking their best. With offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, Cintas helps customers get Ready for the Workday®. Headquartered in the U.S., Cincinnati, OH, Cintas is a publicly held Fortune 500 company traded over the Nasdaq Global Select Market under the symbol CTAS and is a component of both the Standard & Poor’s 500 Index and Nasdaq-100 Index.\nCintas Corporation is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, genetic information, disability, protected veteran status, or any other characteristic or category protected by local, state, or federal law.\nThis job posting will remain open for at least five (5) days.\nJob Category: Marketing and Creative Services\nOrganization: Operations\nEmployee Status: Regular\nSchedule: Full Time\nShift: 1st Shift","description_format":"text","description_chars":4286,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Emergency Medicine"],"lifecycle":[{"event":"open","at":"2026-09-24T15:09:43Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":2,"expected_fill_days":18,"reasons":["conf:1","win:early","comp:brand"],"computed_at":"2026-09-24T20:44:54Z"},"pay":null,"html_url":"https://alion.io/job/cintas-segment-marketing-manager-l2","json_url":"https://alion.io/job/cintas-segment-marketing-manager-l2.json","meta":{"generated_at":"2026-09-24T20:44:54Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}