About The Role
You’ll be one of our first dedicated sales hires, assigned to a geographic territory and responsible for converting warm pipeline into closed revenue. This is a hands-on, road-warrior position. You’ll drive to facilities, walk the halls, meet the operators, and deliver demos that make the product click. Virtual selling doesn’t close in this vertical-we need people who thrive face-to-face. Think of the selling motion like what Square and Toast built for restaurants: enterprise-grade technology sold on-site to operators of physical locations who need to see it, touch it, and believe in it before they buy. If you’ve done that-selling POS systems, operational software, IoT devices, or any technology into brick-and-mortar businesses-this will feel familiar, just in healthcare.
What You'll Do
- Own a geographic territory and manage the full sales cycle from first meeting through close, with average deal sizes of $600K ARR
- Deliver compelling, hands-on product demos on-site at skilled nursing and assisted living facilities-demos are the centerpiece of our sales motion and your single most important skill
- Travel 50%+ of the time to meet prospects in person, tour facilities, and build relationships with operators on the ground
- Sell into corporate operations and clinical leadership at facility chains, typically landing 5-10 facilities initially with expansion across chains of 20-100+ locations
- Convert existing qualified pipeline-you’re not cold-starting; warm opportunities are waiting for someone to run them
- Partner with the CEO to sharpen messaging, refine the demo playbook, and provide frontline market feedback
- Manage pipeline with CRM discipline: accurate forecasting, clean deal stages, and timely follow-ups
- Represent Circadia at industry events, trade shows, and conferences as a product evangelist
Must-Have Qualifications
- 3-10+ years selling technology, software, or services into brick-and-mortar businesses or physical facility operators-think POS systems, restaurant tech, retail tech, operational platforms, IoT/hardware, or facility management solutions
- Exceptional demo skills-you can walk into a room, read the audience, and tailor a live product demonstration that lands. You’ve been told your demos are the reason deals close.
- Field sales DNA: you’re energized by travel, in-person selling, and spending time on the road. 50%+ travel is a feature, not a bug.
- Experience selling to multi-location operators-you understand how purchasing decisions work across chains and the difference between a site champion and a corporate buyer
- Comfortable selling into healthcare, senior care, or adjacent regulated industries-or eager to learn a vertical with massive tailwinds
- Consultative selling instincts-you lead with the prospect’s problem, not a feature list
- Entrepreneurial and self-directed-you’ve thrived in environments where you had to figure it out, not follow a script
- Based in Los Angeles or willing to be based out of an assigned territory with regular travel to LA HQ
Nice-to-Haves
- Experience at companies like Square, Toast, SpotOn, Clover, ServiceTitan, or similar-selling tech into SMB/mid-market physical locations
- Prior experience in healthcare, LTPAC, senior living, home health, or hospice sales
- Background as a founding or early AE at a high-growth startup
- Hardware + software selling experience (our product includes a bedside radar sensor)

