{"id":1219561,"url":"https://alion.io/job/citadelpacific-marketing-manager","title":"Marketing Manager","company":{"id":3775795,"name":"Citadel Pacific","domain":"citadelpacific.com","url":"https://alion.io/company/citadelpacific-2","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Manatal","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"staff","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Jakarta, Indonesia"],"countries":["ID"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":21000,"max_usd":48000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":348},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-25T11:41:49Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-10-23T09:14:14Z","board_verified":true,"closed_at":null,"days_open":27,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":27},"description":"The Marketing Manager (Brand Licensee) is a senior leadership role responsible for end-to-end marketing, brand execution, customer growth, loyalty, digital payments, partnerships, and communications for the retail fuel business operated under a brand license.\nThe role ensures that all marketing activities are:\nCommercially effective for the licensee, and\nFully aligned with the licensed brand, customer experience, digital, and licensing requirements.\nThe role serves as the primary interface with Brand Licensor on marketing, brand, loyalty, and digital matters, working closely with their brand representatives\nResponsibilities:\nStrategy & Planning\nDevelop and execute the multi-year marketing strategy aligned with licensor brand vision and company business objectives and priorities.\nTranslate strategy into integrated plans between Fuels, Payment Loyalty & CRM, Brand & Customer Experiences, Digital Marketing and Pricing that brings competitive advantage, aligned with Licensor's marketing guidelines, Multi-Year Plan, and business T&R.\nManage marketing budget, prioritize initiatives to maximize return from investment\nEngage Brand Licensor early on material initiatives requiring alignment or approval.\nRetail Fuels & NFR\nManage all marketing mix elements: Pricing, Product portfolio, Channel, Value propositions, Communication, and Promotion for Fuels and Non-Fuels Retail (NFR) in collaboration with relevant internal stakeholders.\nLead NFR marketing strategies across convenience retail, food service, car care, lubricants, and co-locators.\nEnsure all programs are operationally executable and compliant with Brand customer promise standards.\nCo-develop and execute EV strategy for the market together with Network team, including strategic partnership both for 2W and 4W across value chain.\nLoyalty, CRM & Digital Payments\nOwn the loyalty and CRM strategy, aligned with Brand-approved models.\nAct as business and contract owner for loyalty platforms and app vendors.\nWork with the Brand Representatives to align digital roadmaps and ensure compliance with digital and data standards.\nDrive adoption of digital payments and partnerships.\nBrand, Communications & Media\nDrive Licensor brand preference, trial and loyalty levels to enable growth in both volumes and market share.\nEnsure consistent and compliant use of the Brand across sites, campaigns, and channels.\nOversee local brand communications, campaigns, PR, and social media.\nAct as contract owner for creative, media, and PR agencies.\nServe as single point of contact of the Brand Licensor on brand and communications matters.\nPartnerships\nIdentify and manage local partnerships that enhance customer value and commercial performance.\nEnsure partnerships comply with Brand licensing, legal, and competition requirements.\nCoordinate with Brand licensor on partnerships with regional or global implications.\nCustomer Insights & Performance\nBuild knowledge and market understanding by keeping track of customer trends & needs, current & future business/industry environment, total market size and share tracking, identification of key segments, channels, customers and competitive position through external research projects (qualitative & quantitative), 3rd party insights from agencies (media, loyalty, partners), and internal data points (loyalty app, ERP, POS, etc.) \nTrack campaign effectiveness, ROI, and brand health.\nShare insights with Brand licensor as required under licensing arrangements.\nPeople Leadership & Team Management\nLead, coach, and develop the Marketing Team to deliver business objectives.\nEnsure effective performance management, including:Goal setting and performance reviews\nOngoing feedback and coaching\nDevelopment planning and capability/ competency building\nManage performance, conduct, and disciplinary matters in line with company policies and local labor requirements.\nFoster a united, accountable, and high-performance culture aligned with company values of Collaboration, Innovation, Trust, and Achievement.\n\nKey Accountabilities\nRetail multi-year marketing strategy and execution\nRetail fuels and Non-Fuel Retail (NFR) commercial programs\nBrand, communications, and media (Brand licensor-aligned)\nLoyalty, CRM, and digital payments\nStrategic partnerships and alliances\nCustomer insights and performance management\nVendor and contract ownership\nMarketing governance, risk, and compliance\nBrand and license alignment\nQualifications:\n10+ years in marketing or commercial roles within retail fuels, FMCG, or other similar retail chains\nStrong exposure to brand, sector and functional (such as insight) management loyalty, digital platforms, and partnerships \nAbility to demonstrate LAT (Leadership, Accountability, Teamwork) behaviors, as well as Leadership and Personal and business skills with an established track of leadership experience and ability to lead & develop a team\nCustomer-centricity with clear understanding of consumer demands and trends\nSound commercial mindset with good conceptual and analytical skills\nStrategic thinker with track record of developing and implementing strategy successfully\nGood relationship management with preferably CRM experience to strategic partners / customers and strong communication skills both verbal and in writing\nAbility to adapt to changing environment and circumstances as well demonstrated resilience\nA good overall understanding of the Retail Fuel business is an advantage\nGood experience on digital transformation (including digital loyalty system and e-commerce)\nGeneral Disclaimer:This role will be part of CITADEL Pacific's expanding retail fuel business in Indonesia. The successful candidate will join the team supporting the integration and future operations of our local entity. All hiring, onboarding, and employment contracts will be fully compliant with Indonesian laws and regulations. More information about this expansion could be found in the CITADEL Pacific official website: https://citadelpacific.com/news-updates/\nAbout CITADEL Pacific\nCITADEL Pacific Ltd. (CPL) is a diversified private holding company with operations in the Philippines, Hong Kong, Macau, the Republic of Palau, the Commonwealth of the Northern Mariana Islands, and the US Territory of Guam.\nOur holdings range from controlling stakes in companies engaged in retail, petroleum and gas distribution, telecommunications, commercial, and industrial property, in-flight and non-in-flight catering, and manpower services. Our Solar and Data Center businesses position CITADEL to future facing and fast-growing industries in renewables energy and digital infrastructure sectors.\nWe offer a competitive total rewards package which includes a base salary determined by factors such as role, experience, skill set, and location. Additionally, eligible employees may receive discretionary bonuses based on both company performance and individual achievements. Our benefits and programs are designed to meet the needs of our employees and are benchmarked to the market. Detailed information regarding compensation and benefits will be shared during the hiring process.","description_format":"text","description_chars":7103,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cybersecurity","Fossil Fuels","Data Centers & Colocation","Mobile Networks"],"lifecycle":[{"event":"open","at":"2026-09-25T11:41:49Z"}],"visa":[],"liveness":{"score":26,"band":"fade","label":"Fading","p_open":1,"p_active":0.735,"p_room":0.35,"age_days":27,"expected_fill_days":13,"reasons":["conf:1","velocity","win:tail"],"computed_at":"2026-10-23T05:54:15Z"},"pay":null,"html_url":"https://alion.io/job/citadelpacific-marketing-manager","json_url":"https://alion.io/job/citadelpacific-marketing-manager.json","meta":{"generated_at":"2026-10-23T10:10:48Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15493,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3775795},"rest":"https://alion.io/mcp/rest/get_company?id=3775795"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcitadelpacific-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcitadelpacific-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcitadelpacific-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/citadelpacific-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcitadelpacific-marketing-manager"}]}