Marketing Services Manager

About the Role

The Marketing Services Manager serves as a strategic partner to country marketing teams, supporting campaign planning, customer engagement, digital initiatives, and creative execution across multiple markets.

This role combines strategic marketing expertise with hands-on execution, helping translate business objectives into marketing programs, customer journeys, campaign plans, creative briefs, and digital initiatives. The successful candidate will lead a Marketing Shared Services team while ensuring the timely delivery of high-quality marketing solutions and best practices across markets.

Key Responsibilities

Marketing Planning & Campaign Delivery

• Support the planning, development, and execution of marketing campaigns across multiple markets.
• Translate business objectives into campaign strategies, customer journeys, creative briefs, and promotional frameworks.
• Facilitate campaign ideation, planning sessions, and annual marketing calendars.
• Recommend marketing approaches and customer engagement initiatives to support business goals.

Stakeholder & Project Management

• Act as the primary liaison between Marketing Shared Services and country marketing teams.
• Manage stakeholder expectations and prioritize incoming marketing requests.
• Coordinate cross-functional teams to ensure timely delivery of marketing initiatives.
• Build strong relationships with business leaders, agencies, vendors, and internal stakeholders.

Digital Marketing & Customer Engagement

• Support digital campaign planning and channel strategy.
• Translate business requirements into digital, CRM, website, loyalty, and customer engagement solutions.
• Coordinate implementation activities with agencies, vendors, and technology partners.
• Ensure alignment between marketing objectives and digital execution.

Creative & Brand Management

• Review marketing campaigns and creative assets to ensure alignment with brand standards.
• Provide direction and feedback on creative execution and campaign deliverables.
• Support the development of marketing materials, presentations, and customer-facing assets.

Team Leadership

• Lead, coach, and develop the Marketing Services team.
• Drive a collaborative, customer-focused, and high-performing culture.
• Support capability development across marketing, customer engagement, loyalty, and customer experience.

Governance & Vendor Management

• Ensure compliance with company policies, brand standards, and data privacy requirements.
• Manage vendor performance and marketing budgets.
• Maintain appropriate controls, documentation, and approval processes for marketing activities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field.
• Minimum of 8 years of experience in marketing, digital marketing, communications, commercial operations, or related disciplines.
• Strong experience in campaign planning, execution, and stakeholder management.
• Experience managing multiple marketing initiatives, stakeholders, and priorities simultaneously.
• Familiarity with digital marketing channels, CRM platforms, loyalty programs, and customer engagement tools.
• Experience translating business requirements into campaign briefs, creative requirements, and digital solutions.
• Strong presentation, facilitation, communication, and project management skills.
• Experience working across multiple markets, business units, or shared services environments is an advantage.
• Experience in retail, FMCG, customer loyalty, convenience retail, or consumer-focused industries is preferred.

Preferred Certifications

Professional certifications in Marketing, Digital Marketing, Customer Experience, CRM, or related disciplines are an advantage but not required.