{"id":1473134,"url":"https://alion.io/job/citb-social-media-manager-permanent","title":"Social Media Manager - Permanent","company":{"id":1778948,"name":"CITB","domain":"citb.co.uk","url":"https://alion.io/company/citb","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":53303,"max":null,"currency":"GBP","period":"year","gross":null,"usd_annual":71297},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-09-29T15:50:16Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-30T16:55:39Z","board_verified":true,"closed_at":null,"days_open":31,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":29},"description":"Job Title: Social Media Manager\nHours of Work: Full-time (35 hours per week)\nWorking Pattern: Monday - Friday\nContract: Permanent\nGrade: SC4\nTarget Salary: £53,303 Per annum + £6,799 annual car allowance\nLocation: Peterborough (Hybrid)\nAbout the Role\nThis is an exciting opportunity for a strategic and influential social media professional to lead and shape CITB's social media presence, driving engagement, reputation and impact across multiple brands and audiences.\nThe Social Media Manager is accountable for the development and delivery of CITB's social media strategy across all owned channels, ensuring social media plays a central role in supporting organisational priorities, influencing audience perception and strengthening CITB's relationship with industry stakeholders.\nOperating across multiple brands, including CITB, Go Construct and SkillBuild, the role requires a confident and resilient leader who can balance competing priorities, challenge constructively and provide expert advice to senior stakeholders. As the organisation's subject matter expert for social media, you will lead the evolution of our social channels, identifying emerging opportunities, driving innovation and ensuring social media is fully integrated into wider communications, marketing and engagement strategies.\nThe role holder manages both organic and paid social activity, ensuring content is audience-led, insight-driven and aligned to organisational objectives. Working closely with colleagues across Marketing and Communications, Content Creation and external partners, you will use data, performance insights and audience intelligence to continuously optimise activity and maximise impact.\nWhat you’ll be doing:\n1. Social media strategy and planning: Develop and maintain CITB's social media strategy, covering all owned channels and audience segments (employers, training providers, careers audiences and industry stakeholders). Maintain a rolling social media content calendar aligned to the directorate's campaign planning calendar and organisational communications priorities. Ensure social media activity supports the trust-rebuilding programme by maintaining a consistent, credible and responsive organisational voice across all platforms.\n2. Content creation and channel management: Create, schedule and publish social media content across all CITB-owned channels. Produce or commission short-form written, visual and video content appropriate for each platform and audience. Maintain consistent brand voice and visual identity in line with Government brand guidelines and CITB's content standards. Apply GCS SAFER framework standards to all social media activity to ensure digital brand safety.\n3. Paid social coordination: Plan and manage paid social media activity. Brief paid social requirements to agencies or manage in-house where appropriate. Monitor paid social performance and provide optimisation recommendations. Ensure paid social spend is tracked and reported accurately to the Marketing Operations and Planning Manager.\n4. Community management and monitoring: Oversee and manage the monitoring of CITB's social media channels for audience engagement, comments and emerging issues. Manage community responses in line with CITB's community management and social media response guidelines. Identify and escalate reputational risks or emerging issues to the relevant Marketing Communications Business Partner. Oversee the maintenance of the social media issues log.\n5. Influencer and ambassador coordination: Manage influencer and ambassador social media activity related to CITB, Go Construct and SkillBuild. Manage relationships with social media influencers and brand ambassadors in line with GCS influencer marketing guidance, ensuring appropriate disclosure and brand alignment.\n6. Analytics and reporting: Monitor and analyse social media performance across all channels using platform analytics and third-party tools. Produce regular performance reports and contribute social media data to the directorate's evaluation framework. Make evidence-based recommendations for strategy and content optimisation.\nDecision making and business impact:\nThis role has significant influence over how CITB, Go Construct and SkillBuild are perceived across digital channels and plays a key role in protecting and enhancing organisational reputation.\nThe Social Media Manager is responsible for strategic and operational decision-making relating to social media activity, audience engagement, content direction and channel performance. The role holder will be expected to confidently challenge, influence and advise stakeholders at all levels, ensuring social media activity remains aligned to organisational priorities and audience needs.\nThe role requires resilience, sound judgement and the ability to make informed decisions in a fast-paced environment, often managing competing priorities, reputational risks and emerging issues. The impact of this role extends beyond social media performance, contributing directly to CITB's wider engagement, communications and trust-building objectives.\nWhat we’re looking for:\nEssential\nProven experience of managing organisational social media channels across multiple platforms, including both organic and paid activity \nStrong understanding of social media platform algorithms, audience behaviour and content best practice across LinkedIn, X, Instagram, Facebook TikTok and YouTube\nExperience of community management and social media issues monitoring \nAbility to produce engaging short-form content for digital audiences \nExperience of using social media analytics tools and producing performance reports \nKnowledge of digital brand safety principles and responsible social media management \nStrong organisational skills with ability to manage a high-volume content calendar \nExperience of social listening and reporting.\nDesirable\nExperience of working within a public sector, Arm’s Length Body, or regulated industry social media function \nKnowledge of GCS SAFER framework or equivalent digital brand safety standards \nExperience of influencer marketing and ambassador programme coordination \nFamiliarity with paid social media planning and buying processes \nVideo production or editing skills\nOther Requirements\nPeterborough (Hybrid) CITB is currently operating a hybrid approach to working \nOn-call arrangement may be required for social media monitoring during significant organisational events, crises, or high-profile campaigns. \nFlexible approach to working hours to accommodate real-time social media management requirements. \nTravel as required throughout UK\n Why join CITB?\n25 days holiday + bank holidays\n\n3 additional days Christmas shutdown\n\nGenerous pension scheme (up to 9% employer contribution)\n\nLife assurance (4x salary)\n\n2 paid volunteering days per year\n\nProfessional development & funded training qualifications\n\nEmployee Assistance Programme\n\nBe part of a respected organisation shaping the future of UK construction\n\nClosing Date\nPlease note that we reserve the right to close the vacancy prior to the stated closing date. Applications will be reviewed on an ongoing basis, therefore early applications are encouraged to avoid disappointment.\nArtificial Intelligence\nArtificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action.\nWe are committed to equal opportunities and recruit based on merit, skills and experience.","description_format":"text","description_chars":7771,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Paid volunteering days","Professional development"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Vocational Education","Standards & Industry Bodies"],"lifecycle":[{"event":"open","at":"2026-09-29T17:35:58Z"},{"event":"close","at":"2026-10-14T08:50:50Z"},{"event":"reopen","at":"2026-10-20T17:17:07Z"}],"visa":[],"liveness":{"score":25,"band":"fade","label":"Fading","p_open":1,"p_active":0.551,"p_room":0.45,"age_days":30,"expected_fill_days":19,"reasons":["conf:14","win:tail"],"computed_at":"2026-10-30T05:48:23Z"},"pay":{"stated_usd_annual":71297,"is_top_pay":false},"html_url":"https://alion.io/job/citb-social-media-manager-permanent","json_url":"https://alion.io/job/citb-social-media-manager-permanent.json","meta":{"generated_at":"2026-10-30T17:26:50Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5947,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-31T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1778948},"rest":"https://alion.io/mcp/rest/get_company?id=1778948"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcitb-social-media-manager-permanent"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcitb-social-media-manager-permanent"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcitb-social-media-manager-permanent"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/citb-social-media-manager-permanent\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcitb-social-media-manager-permanent"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1473134}},{"tool":"search_jobs","arguments":{"company":"citb.co.uk","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1473134},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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