{"id":202290,"url":"https://alion.io/job/citi-digital-channel-lead-analyst-c13","title":"Digital Channel Lead Analyst","company":{"id":7841,"name":"Citi","domain":"citi.com","url":"https://alion.io/company/citi","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":99,"open_postings":548,"ghost_share":0.005,"stale_share":0.188,"repost_share":0.068,"time_to_fill_p50_days":9,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Analytics","role_family":"Analytics","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Las Colinas, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":114720,"max":172080,"currency":"USD","period":"year","gross":null,"usd_annual":172080},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AWS","optional":false},{"name":"Snowflake","optional":false},{"name":"Agile","optional":true},{"name":"JavaScript","optional":true},{"name":"Scrum","optional":true}],"status":"live","first_seen_at":"2026-09-04T17:38:07Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-11-05T06:49:39Z","board_verified":true,"closed_at":null,"days_open":61,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":61},"description":"We are seeking a dedicated and highly skilled Digital MarTech lead to help drive and implement best in class marketing technology platforms and tools to deliver against Citibank’s Consumer Banking vision of generating always on and personalized marketing. The individual in this role will inform, plan, and deliver Marketing’s Technology tools that drive acquisition and engagement of customers & prospects across channels. The job requires a deep understanding of one or more of the following technologies/tools and its corresponding architecture landscape: Content Management platforms (e.g. AEM, genAI tools), Orchestration/Personalization platforms (e.g. Google Ad Manager, Pega, Zeta, Adobe Target, Persado, Stensul, Adobe Experience Platform) and Data Management platforms (e.g. AWS, Snowflake, CDPs). This role is responsible for managing the platform lifecycle, supporting cross-functional digital projects, and ensuring high performance, stability, and seamless user experiences. The product manager will work closely with stakeholders across marketing, analytics, risk, technology, product, and design teams to deliver digital first solutions that align with business objectives and enhance customer engagement.\nResponsibilities:\n Platform Ownership: Oversee Google Ad Manager, ensuring it meets business requirements, user needs, and performance expectations. Integrate data and content platform with Commerce Ad platforms (GAM, Live Ramp) to enable onsite and offsite marketing\n Tech Development: Steer the design, development, testing, deployment, and maintenance of the platforms, including data ingestion, data processing and enablement of real-time audience using Customer Data Platform (CDP) and Adobe Journey Orchestration (AJO)\nOptimization & Upgrades: Manage ongoing platform optimization, including regular upgrades, feature enhancements, and content performance tuning to achieve a high-performing digital experience.\nVendor Management: Liaise with third-party vendors and support teams to ensure the efficient operation of the platform.\nPerformance Monitoring: Implement and manage tools to monitor/optimize for platform performance...\n Preferred Qualifications: Familiarity with front-end development (HTML, CSS, JavaScript), APIs, and integrations across MarTech & AdTech tools\nUser Support & Training: Provide guidance and training for content authors, designers, and developers to maintain consistent quality and usability standards across digital content.\nGovernance & Compliance: Enforce governance policies around content, usage, and permissions to ensure security, data privacy, and compliance with relevant regulations.\nQualifications:\nExperience: 6-10 years of experience in implementing and managing MarTech capabilities across data, offer, content and orchestration domains.\nTechnical Proficiency: Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces that are required to implement and execute digital marketing campaigns. \nProduct Management Skills: Customer-centric and tech-savvy product leader that has driven technical and operational teams to solutions that focus on delivering outstanding experiences supported by agile and efficient operational processes.\nProject Management Skills: Proficiency in Agile/Scrum methodologies; Act as a change management champion, educating the greater marketing organization on how to leverage new capabilities to drive their strategy.\nPlatform Management Skills: Track, measure, monitor and manage the performance, availability and usage of MarTech platforms.\nInnovation: Identify and evaluate new technologies, tools, and trends in the data domain and recommend solutions that enhance the data platform capabilities and value\nAnalytical Skills: Strong analytical skills for evaluating digital performance, user behaviors, and platform metrics.\nSoft Skills: Excellent communication, collaboration, and organizational skills; ability to explain complex concepts to non-technical stakeholders.\nEducation:\nBachelor’s/University degree, Master’s degree preferred\n------------------------------------------------------\nJob Family Group:\nMarketing------------------------------------------------------\nJob Family:\nDigital & Social Media Marketing------------------------------------------------------\nTime Type:\nFull time------------------------------------------------------\nPrimary Location:\nIrving Texas United States------------------------------------------------------\nPrimary Location Full Time Salary Range:\n$114,720.00 - $172,080.00In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.\n------------------------------------------------------\nMost Relevant Skills\nPlease see the requirements listed above.------------------------------------------------------\nOther Relevant Skills\nFor complementary skills, please see above and/or contact the recruiter.------------------------------------------------------\nAnticipated Posting Close Date:\nOct 23, 2026------------------------------------------------------\nAutomated Processing and AI\nWe use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.\nImportantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.\nIllinois residents - AI Notice and Right\n------------------------------------------------------\nCiti is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.\nIf you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.\nView Citi’s EEO Policy Statement and the Know Your Rights poster.","description_format":"text","description_chars":6980,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[]},"benefits":["Wellness"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Cards & Card Issuing","Wealth Management & Financial Advisors","Payment Processing & Gateways","Investment Banking & M&A Advisory"],"lifecycle":[{"event":"open","at":"2026-09-04T17:38:07Z"},{"event":"close","at":"2026-09-24T22:34:07Z"},{"event":"reopen","at":"2026-10-21T13:28:32Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"Filed H-1B visas in the last two years","filings_12m":0,"filings_prev_12m":1,"green_card_filings_12m":0,"median_offered_wage_usd":null,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":11,"band":"cold","label":"Long shot","p_open":1,"p_active":0.385,"p_room":0.28,"age_days":61,"expected_fill_days":9,"reasons":["conf:2","velocity","win:tail","crowd:brand"],"computed_at":"2026-11-05T05:54:30Z"},"pay":{"stated_usd_annual":172080,"is_top_pay":true},"html_url":"https://alion.io/job/citi-digital-channel-lead-analyst-c13","json_url":"https://alion.io/job/citi-digital-channel-lead-analyst-c13.json","meta":{"generated_at":"2026-11-05T07:25:27Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9477,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":7841},"rest":"https://alion.io/mcp/rest/get_company?id=7841"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fciti-digital-channel-lead-analyst-c13"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fciti-digital-channel-lead-analyst-c13"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fciti-digital-channel-lead-analyst-c13"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/citi-digital-channel-lead-analyst-c13\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fciti-digital-channel-lead-analyst-c13"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":202290}},{"tool":"search_jobs","arguments":{"company":"citi.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":202290},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}