Product Management - Customer Engagement, Assistant Vice President (Hybrid)
With 39 years of history, the Citi/AAdvantage Co-Brand Credit Card portfolio is one of industry’s largest and most prominent travel loyalty credit card programs. The American Airlines Co-Brand Product Management team collaborates with American Airlines to design and market a suite of consumer and small business credit cards that utilize the airline’s loyalty program currency, travel assets, and marketing channels.
The team is responsible for defining the strategy for most aspects of the card program, including product value propositions, loyalty marketing, new account acquisition, P&L management, product development and customer experience.
The Customer Engagement team sits within the broader Product Management team and delivers a comprehensive engagement strategy for the Citi/AAdvantage portfolio’s Consumer and Small Business products. It ensures the profitability of the portfolio by developing and implementing strategies that create an effective customer lifecycle journey, drive spend & ANR, improve Cardmembers’ engagement, and creates efficiencies across marketing assets and channels. The Product Management - Customer Engagement AVP is responsible for:
Responsibilities:
Reviewing, consolidating, and developing reporting for internal Citi/AAdvantage team and external partner use on key Existing Customer Marketing programs and initiatives
Partnering closely with our co-brand partner and internal teams on the planning, development, and approval of Cardmember communications from Citi and American Airlines channels
Assisting in the planning and execution of core Cardmember and team events, such as Admirals Club activations, Live Nation Sponsorships, and internal events
Managing an inventory of Cardmember assets to identify gaps and opportunities within the marketing curriculum
Providing marketing and project management support for major portfolio initiatives
Maintaining all proper controls & risk procedures and documentation
Qualifications:
5-8 years relevant experience
Strong analytical skills and the ability to assess marketing KPI reporting
Strong written and verbal communication skills, with a strong attention to detail
Ability to work effectively in a fast-paced, matrixed environment
Experience prioritizing workloads to drive results with a sense of urgency
Experience building relationships and working with both internal & external partners
Positive attitude, enthusiasm, and a desire to learn and grow professionally
A customer-focused mindset
Bachelor’s degree required
Education:
Bachelor’s/University degree or equivalent experience
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Job Family Group:
Consumer Sales------------------------------------------------------
Job Family:
Consumer Business Development------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Primary Location:
Wilmington Delaware United States------------------------------------------------------
Primary Location Full Time Salary Range:
$96,400.00 - $144,600.00In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Most Relevant Skills
Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Anticipated Posting Close Date:
Aug 26, 2026------------------------------------------------------
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents - AI Notice and Right
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