{"id":3038134,"url":"https://alion.io/job/classwallet-senior-director-marketing","title":"Senior Director, Marketing","company":{"id":15857,"name":"Classwallet","domain":"classwallet.com","url":"https://alion.io/company/classwallet","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":135000,"max_usd":250000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":538},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-21T21:58:41Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-29T07:15:46Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"ClassWallet, a leading financial technology company in the United States serving agencies delegated responsibility to manage public funds, is seeking to hire a Senior Director, Marketing to join our team.\nAgencies use ClassWallet to get public funds to the right people, and ensure the funds are used for the right purpose. ClassWallet's suite of products and services empowers agency administrators to dramatically increase efficiency of funds distribution and spend compliance, reduce programmatic costs, maximize the full potential impact of the program, and satisfy the needs and expectations of policymakers, constituents and public reporting. ClassWallet has processed over $6.7 billion to date and serves public agencies across 39 states. In its 11+ years in operation, ClassWallet has completed over 12M transactions, funded 1.1M recipients, processed over 5M applications, and now serves 300+ state and local agency clients, supported by a team of 280+ full-time staff.\nThe Company has developed an industry-defining digital wallet solution which has gained rapid traction among state and local agencies and school districts across America. ClassWallet ranks as the 61st fastest growing software company on the prestigious Inc. 5000 list of fastest-growing private companies and the 21st fastest growing financial technology company on the Deloitte Technology Fast 500 in 2023.\nWhile the Company delivers immense business value, the social impact of ClassWallet is a fabric that runs through its mission and corporate culture. As a result of ClassWallet’s innovation, public programs run with exponentially more efficiency and the impact and breadth of the programs for the individuals they serve is dramatically higher. This mission complements the company's mission-based culture with focus on gratitude and work-life balance.\nAbout the Role\nAs Senior Director, Marketing, you will be ClassWallet's senior marketing leader. You will report to the Chief Product Officer and own the full marketing function: brand, product marketing, demand generation and account-based marketing, events, marketing content, marketing operations, and the corporate website.\nClassWallet is moving to a product-led operating model, and this role is central to that shift. You will turn what we build into a clear market story, then turn that story into qualified pipeline with state agencies, school districts and other public-sector clients. You will partner closely with Sales leadership on pipeline and with Product Management on every launch. Product Strategy & Insights owns market analysis, pricing analysis, win/loss and proposals; you take new markets forward from the go/no-go decision.\nThis is a player-coach role for a builder. You will set the strategy, shape and develop the team, and roll up your sleeves on the work itself.\nResponsibilities\nOwn the marketing strategy, annual plan and budget across people, programs, events and agencies.\nSet pipeline targets jointly with the Chief Revenue Officer, and own marketing-sourced and marketing-influenced pipeline as the team's headline number.\nOwn ClassWallet's brand, positioning and messaging, using market and win/loss insight from Product Strategy & Insights, and keep the story consistent across the website, sales materials, proposals and events.\nBuild and run an account-based marketing program with Sales, aimed at state agencies, school districts and other public-sector buyers and timed to budget cycles, legislative sessions and procurement windows.\nOwn the event and trade show portfolio end to end: decide where ClassWallet shows up, run it well, and prove the return.\nLead launch marketing under our tiered launch model, partnering with Product Management from business case through launch.\nOnce ClassWallet commits to a new public-program market, lead its go-to-market, building on the market analysis from Product Strategy & Insights, through to the first reference clients.\nOwn marketing content, including case studies, thought leadership and creative writing produced with an outside agency, and supply the Proposals team with approved messaging and proof points.\nRun the corporate website as a pipeline channel, with a focus on conversion, SEO and accessibility.\nBuild marketing operations and reporting the business trusts, starting with attribution and a pipeline baseline in your first 90 days.\nHire, develop and lead a high-performing team, with clear goals and accountability.\nSelect and manage agencies and contractors for paid media, video production, web development, creative writing and surge capacity.\nReport marketing performance to the CPO and executive team, and contribute to board reporting.\nRequirements\n10+ years of B2B marketing experience, including 5+ years leading marketing teams.\nExperience marketing to government, education or other public-sector buyers, where sales cycles are long and formal procurement such as RFPs is the norm.\nA track record of building or rebuilding a marketing function at a growth-stage company.\nProven ownership of a pipeline target in partnership with sales leadership, with results you can quantify.\nHands-on experience running account-based marketing and events-led programs.\nA strong product marketing foundation: positioning, messaging and launches.\nA player-coach who is as comfortable doing the work as leading it.\nData-driven, and fluent in marketing automation, CRM platforms and marketing attribution.\nAn excellent writer and presenter, able to communicate with executives, public officials and families alike.\nBachelor's degree or equivalent experience.\nPreferred:\nExperience in fintech, payments, govtech or edtech SaaS.\nExperience taking a product into a new vertical or public-program market, such as human services or workforce programs.\nExperience helping a company move from a sales-led to a product-led operating model.\nBenefits\nClassWallet is a positive, family-oriented team environment. Our focus is on encouragement, positive reinforcement, and gratitude. We work hard and are highly motivated to win but with a healthy perspective on life.\nWe offer an excellent salary and benefits commensurate with experience.\nClassWallet.com is proud to be an Equal Opportunity Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or veteran status.","description_format":"text","description_chars":6390,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Government","Procurement & Spend Management"],"lifecycle":[{"event":"open","at":"2026-10-21T21:58:41Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":7,"expected_fill_days":64,"reasons":["conf:2","win:early"],"computed_at":"2026-10-29T05:49:05Z"},"pay":null,"html_url":"https://alion.io/job/classwallet-senior-director-marketing","json_url":"https://alion.io/job/classwallet-senior-director-marketing.json","meta":{"generated_at":"2026-10-29T08:48:01Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":13312,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":15857},"rest":"https://alion.io/mcp/rest/get_company?id=15857"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fclasswallet-senior-director-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fclasswallet-senior-director-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fclasswallet-senior-director-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/classwallet-senior-director-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fclasswallet-senior-director-marketing"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3038134}},{"tool":"search_jobs","arguments":{"company":"classwallet.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3038134},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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