{"id":4270232,"url":"https://alion.io/job/clio-senior-manager-marketing-data-analytics","title":"Senior Manager, Marketing Data & Analytics","company":{"id":5273,"name":"Clio","domain":"clio.com","url":"https://alion.io/company/clio","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":100,"open_postings":4,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":38,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada","Vancouver, Canada","Calgary, Canada","Canada","United States"],"countries":["CA","US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":176600,"max":265000,"currency":"USD","period":"year","gross":null,"usd_annual":265000},"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Claude","optional":false},{"name":"Looker","optional":false}],"status":"live","first_seen_at":"2026-11-13T17:35:07Z","employer_posted_date":"2026-11-13","last_verified_at":"2026-11-13T17:35:07Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.\nWe are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.\nSummary:\nWe are currently seeking a Senior Manager, Marketing Data & Analytics to join our team. This role is available as flexible hybrid in our hub cities (Vancouver, Calgary, Toronto, and New York) or remote across Canada and the US.\nWhat your team does:\nThe Marketing Data and Analytics team is responsible for marketing attribution and performance measurement. This team leads marketing efficiency analysis that enables channel and budget optimization. The Marketing organization relies on this team for insights on the full marketing funnel. This role will report to the Senior Director, Inbound Marketing and Operations, and work closely with demand generation, customer marketing, revenue operations, data science and business intelligence teams on marketing attribution, and optimization of the ROI of our marketing initiatives and spend. This role will drive meaningful business impact through actionable insights which influence key business decisions.\nWho you are:\nThe ideal candidate for this role is a sharp, data-driven leader with a talent for drawing structure out of ambiguity, and a relentless focus on driving meaningful business impact through data and insights. You are passionate about unlocking marketing insights from complex and sometimes disparate data sets, have a strong business background, and a customer first focus. You have a gift for helping those around you understand the data, and a strong sense of curiosity that leads you to dig for the complete picture. You have mentored and managed individuals but are willing to roll up your sleeves and dive deep into data to produce insights.\nWhat you’ll work on:\nStrategy and RoadmapDevelop marketing analytics and insights roadmap working collaboratively with and assessing the needs of marketing teams and the Data Science and Insights team.\nCreate a center of excellence for marketing data and reporting that enables 100+ marketers worldwide.\nServe as a strategic partner for the marketing leadership team and CMO.\n\n Marketing ROILead marketing attribution, choosing the right model for each question (first touch, last touch or W-shaped) and using multi-touch attribution to guide channel mix and budget decisions \nProviding actionable insights and recommendations on improving return across marketing channels, business segments and the customer lifecycle, including acquisition, retention and expansion.\nEvaluate marketing program performance metrics and identify areas for optimization, recommending testing methodologies and iterative improvements to maximize program effectiveness.\n\nWeb Analytics and ExperimentationOwn high-level web performance reporting in partnership with the Web team, and dig in when results shift.\nPartner with the Web team on the web data model and data layer instrumentation, so tracking is accurate and meets reporting needs.\nParticipate in experimentation to model the impact of tests on pipeline.\n\nPredictive Modeling and ForecastingDevelop models to forecast market demands and MQLs based on historical data.\nBuild pacing and attainment reporting to track performance to goal.\nCollaborate with cross-functional teams to integrate forecasts into strategic planning processes.\n\nData Optimization and Process ImprovementManage and own key marketing reporting platforms, including web analytics, multi-touch attribution and data visualization tools.\nOwn marketing data governance in partnership with Marketing Ops, including metric definitions, tracking standards and data quality.\nServe as a consulted partner on privacy decisions that affect marketing data.\nCreate and streamline data collection processes from various sources, ensuring accuracy and efficiency.\n\nPerformance Reporting and PresentationDevelop automated dashboards and reporting mechanisms to track real-time performance.\nDemocratize data by building self-serve dashboards, training and resources that help marketers find and act on insights themselves.\nPrepare regular reports and presentations for senior leadership, highlighting achievements, insights and areas for improvement.\n\nAI AutomationProvide requirements for the semantic layer between our data warehouse and Claude, using our governed metric definitions so marketers get consistent answers.\nEnable marketers to ask questions in plain language and get reliable answers and automated performance summaries.\nUse Claude and other AI tools and MCPs to automate recurring work like data collection, chart and dashboard creation and ad hoc analysis.\nPartner with Data & Insights and Revenue Operations to make sure AI-powered reporting is built on trustworthy data.\n\nMentorship and CoachingBuild, lead, and mentor a team of marketing analysts to do their best work and achieve their career goals.\n\nWhat you bring:\nDirect experience at a high growth B2B SaaS company, ideally with a product-led growth or free trial motion\n8+ years of direct experience working in marketing analytics/decision science/management consulting\n3+ years of people management\nProficiency in complex data analysis and analyzing the performance of online and offline marketing campaigns\nProficiency with web analytics, CDPs, data pipeline, data visualization, marketing automation and sales automation platforms, CRM, multi-touch attribution, a/b testing, and AI. Experience with Amplitude, Google Analytics, Segment, Looker, Salesforce, Optimizely, Dreamdata, and HubSpot is a huge plus.\nDemonstrated marketing analytics expertise including martech, attribution, forecasting, and testing roadmaps\nStrong presentation and communication skills to distill results into actionable insights and recommendations\nSerious bonus points if you have:\nA graduate degree in a relevant quantitative discipline (computer science, statistics, data science)\nThis role is a backfill for an existing position.\nWhat you will find here:\nCompensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.\nSome highlights of our Total Rewards program include:\nCompetitive, equitable salary with top-tier health benefits, dental, and vision insurance \nHybrid work environment, with expectation for local Clions to be in office minimum twice per week. (Find your Hub)\nFlexible time off policy, with an encouraged 20 days off per year.\n$2000 annual counseling benefit\nRRSP matching and RESP contribution \nClioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years\nThe on-target earnings (OTE) salary range for this role is $176,600 to $265,000 reflecting base salary plus variable compensation at 100% attainment. Variable compensation is not guaranteed and will depend on individual, team, or company performance. Initial placement within the range is informed by geographic region, experience, and skillset, with room to progress as impact and tenure grow. Final offer amounts will vary based on candidate profile.\nDiversity, Inclusion, Belonging and Equity (DIBE) & Accessibility\nOur team shows up as their authentic selves, and are united by our mission. We are dedicated todiversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.\nClio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.\nLearn more about our culture atclio.com/careers\nWe're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions.\nDisclaimer: We only communicate with candidates through official @clio.com email addresses.","description_format":"text","description_chars":8564,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Flexible time off","Hybrid work","Vision insurance"],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Legal Software"],"lifecycle":[{"event":"open","at":"2026-11-13T17:35:07Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":38,"reasons":["conf:1","win:early","comp:brand"],"computed_at":"2026-11-13T18:59:21Z"},"pay":{"stated_usd_annual":265000,"is_top_pay":true},"html_url":"https://alion.io/job/clio-senior-manager-marketing-data-analytics","json_url":"https://alion.io/job/clio-senior-manager-marketing-data-analytics.json","meta":{"generated_at":"2026-11-13T18:59:21Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":37936,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5273},"rest":"https://alion.io/mcp/rest/get_company?id=5273"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fclio-senior-manager-marketing-data-analytics"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fclio-senior-manager-marketing-data-analytics"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fclio-senior-manager-marketing-data-analytics"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/clio-senior-manager-marketing-data-analytics\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fclio-senior-manager-marketing-data-analytics"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4270232}},{"tool":"search_jobs","arguments":{"company":"clio.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4270232},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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