{"id":2785885,"url":"https://alion.io/job/clirnet-social-media-executive","title":"Social Media Executive","company":{"id":4442671,"name":"CLIRNET","domain":"clirnet.com","url":"https://alion.io/company/clirnet","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"C","score":66,"open_postings":16,"ghost_share":0.563,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kolkata, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":5000,"max_usd":13000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":22},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"YouTube","optional":false},{"name":"Canva","optional":true}],"status":"live","first_seen_at":"2026-09-14T11:08:36Z","employer_posted_date":"2026-09-14","last_verified_at":"2026-10-27T02:07:33Z","board_verified":true,"closed_at":null,"days_open":42,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":42},"description":"Department: Marketing & Communications\nLocation: Kolkata\nExperience: 3-6 years\nEmployment Type: Full-time\nReporting To: Head - Marketing / PR & Communications\nAbout CLIRNET\nCLIRNET is a healthcare engagement and digital health platform connecting healthcare professionals with credible medical knowledge, clinical insights, and digital solutions. With a growing network of 650K+ healthcare professionals across India and beyond, CLIRNET works at the intersection of healthcare, technology, content, and professional engagement.\nRole Overview\nWe are looking for a Social Media Manager who can build and strengthen CLIRNET's digital presence across social platforms. The ideal candidate will combine strategic thinking, creative content skills, healthcare communication understanding, and strong execution capabilities.\nKey Responsibilities\n1. Social Media Strategy\nDevelop and execute integrated social media strategies aligned with CLIRNET's brand and business objectives.\nBuild monthly and quarterly social media calendars across platforms.\nDefine platform-specific content strategies for LinkedIn, Instagram, Facebook, YouTube and other relevant channels.\nIdentify opportunities to strengthen CLIRNET's positioning as a credible healthcare technology and professional engagement brand.\nStay updated on healthcare, medical education, digital health and social media trends.\n2. Content Planning & Execution\nDevelop creative briefs and content ideas for posts, reels, videos, carousels, infographics, polls and other formats.\nWork closely with content writers, medical content teams, designers and video editors to deliver social assets.\nAdapt content appropriately for different audiences, including doctors, healthcare professionals, patients, partners and industry stakeholders.\nEnsure all communication maintains CLIRNET's professional, credible and healthcare-focused brand voice.\nDevelop engaging hooks, captions, CTAs and campaign messaging.\n3. Healthcare Professional Engagement\nDevelop social content specifically designed to engage doctors and other healthcare professionals.\nLeverage doctor/KOL content, webinars, CMEs, clinical discussions, case-based content and expert insights for social amplification.\nSupport KOL and doctor-led campaigns to increase reach, engagement and platform participation.\nIdentify opportunities to build stronger online communities around CLIRNET's healthcare ecosystem.\n4. Campaign & Event Management\nPlan and execute social media campaigns for CLIRNET initiatives, partnerships, webinars, conferences and awareness campaigns.\nCreate pre-event, live-event and post-event social media strategies.\nCoordinate with internal teams to ensure timely delivery of campaign assets.\nDevelop campaign concepts, hashtags, content themes and amplification plans.\nSupport PR campaigns by translating media coverage, announcements and corporate milestones into social-first content.\n5. Community Management\nMonitor comments, messages, mentions and conversations across social platforms.\nRespond to audiences in a timely and brand-appropriate manner.\nTrack relevant healthcare conversations and identify opportunities for meaningful engagement.\nEscalate medical, technical or reputational concerns to the appropriate internal teams.\n6. Analytics & Performance\nTrack social media KPIs including reach, impressions, engagement, video views, follower growth, CTR, leads and conversions.\nPrepare monthly social media performance reports with actionable insights.\nAnalyse content performance to identify high-performing formats, topics and audience segments.\nConduct competitor and industry benchmarking.\nContinuously optimise the content strategy based on performance data.\n7. Cross-functional Collaboration\nWork closely with Content, Medical Content, Design, Video, PR, Product, Business Development and KOL teams.\nCoordinate with external agencies, freelancers and creators when required.\nEnsure consistency of messaging across social media, PR, campaigns, events and other marketing channels.\nKey Deliverables\nMonthly social media strategy and content calendar\nPlatform-specific content plans\nCampaign concepts and execution plans\nSocial media copy and creative briefs\nKOL/doctor amplification plans\nEvent and webinar social media plans\nCommunity engagement\nMonthly performance dashboards and insights\nCompetitor and social trend analysis\nRecommendations for improving reach, engagement and audience growth\nRequired Skills & Qualifications\nBachelor's/Master's degree in Marketing, Communications, Mass Communication, Journalism or a related field.\n3-6 years of experience in social media management, preferably in healthcare, health-tech, pharma, media or a B2B environment.\nStrong understanding of LinkedIn, Instagram, Facebook and YouTube.\nExcellent copywriting and communication skills.\nStrong understanding of social media algorithms, content formats and platform trends.\nExperience with social media analytics and reporting tools.\nAbility to translate complex healthcare/technical subjects into engaging social content.\nStrong project management and stakeholder coordination skills.\nAbility to manage multiple campaigns and deadlines simultaneously.\nPreferred Skills\nExperience working with doctors, KOLs or healthcare professionals.\nHealthcare/pharma/health-tech marketing experience.\nExperience managing LinkedIn for B2B or professional audiences.\nBasic understanding of SEO and digital marketing.\nFamiliarity with Meta Business Suite, LinkedIn Analytics, YouTube Studio, Google Analytics and social media scheduling platforms.\nBasic understanding of Canva or other creative tools is an advantage.\nExperience working with video/reels and short-form content.\nKey Performance Indicators (KPIs)\nGrowth in relevant HCP and professional audience\nEngagement rate and quality of engagement\nOrganic reach and impressions\nVideo/reel views and completion rates\nFollower growth\nCampaign performance\nWebsite/platform traffic generated through social media\nWebinar/event registrations generated through social channels\nKOL/doctor content performance\nBrand visibility and share of voice\nIdeal Candidate\nThe ideal candidate is creative but data-driven, proactive, highly organised and comfortable working in a fast-paced healthcare environment. They should understand that social media for CLIRNET is not merely about generating likes-it is about building credibility, engaging healthcare professionals, amplifying medical knowledge and creating meaningful digital conversations around healthcare.\nCLIRNET | Connecting Healthcare. Enabling Knowledge. 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