{"id":2804782,"url":"https://alion.io/job/cloudkaptan-senior-marketing-analyst","title":"Senior Marketing Analyst","company":{"id":4442725,"name":"CloudKaptan","domain":"cloudkaptan.com","url":"https://alion.io/company/cloudkaptan","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AWS","optional":false},{"name":"Salesforce","optional":false},{"name":"Microsoft Excel","optional":true},{"name":"SQL","optional":true}],"status":"live","first_seen_at":"2026-08-06T11:08:24Z","employer_posted_date":"2026-08-06","last_verified_at":"2026-11-09T18:45:23Z","board_verified":true,"closed_at":null,"days_open":95,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":94},"description":"Job Summary:\nWe are seeking an experienced marketing professional to join our Marketing team in a global fintech lending technology company. The ideal candidate should have a strong analytical mindset, preferably with experience in the IT sector, and be capable of driving data-informed marketing strategies. This role offers end-to-end ownership of content and campaign execution, requiring the ability to develop content themes, manage campaigns independently, and translate marketing insights into impactful business decisions.\nKey Responsibilities:\nAnalyse the performance of digital marketing campaigns across platforms such as website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.\nUnderstanding of technologies like Salesforce, AI, AWS etc. and industry knowledge of B2B, IT and Fintech is a plus.\nAnalyse content marketing metrics and makes changes as needed.\nBuild and maintain dashboards and reports to track key marketing KPIs.\nConduct customer segmentation, funnel analysis, cohort analysis, and campaign performance analysis.\nSupport and measure the effectiveness of marketing experiments.\nCollaborate with different teams to identify opportunities for improving customer acquisition and retention.\nGenerate actionable insights from marketing and customer data to support strategic decision-making.\nWork with large datasets using SQL and Excel to identify trends and opportunities.\nPresent analytical findings and recommendations to stakeholders in a clear and concise manner.\nEnsure the accuracy and consistency of marketing data and reporting processes.\nStay updated on marketing analytics tools, industry trends, and best practices.\nRequired Qualifications:\nBachelor's degree in Marketing, Business, Statistics, or a related field.\n2 - 4 years of experience in marketing analytics, growth analytics, digital marketing analytics, or business analytics.\nStrong understanding of digital marketing channels and performance metrics.\nHands-on experience with marketing reporting tools.\nAdvanced proficiency in Microsoft Excel and SQL.\nExperience with data visualization tools.\nStrong analytical thinking and problem-solving skills.\nExcellent communication and presentation skills.\nLocation: Kolkata\nWork Type: In Office\nEmployment Type: Full-time\nJoining: Immediate","description_format":"text","description_chars":2312,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Information Technology","Professional Services"],"lifecycle":[{"event":"open","at":"2026-10-18T04:54:58Z"}],"visa":[],"liveness":{"score":10,"band":"cold","label":"Long shot","p_open":1,"p_active":0.344,"p_room":0.28,"age_days":94,"expected_fill_days":32,"reasons":["conf:2","win:tail","crowd:"],"computed_at":"2026-11-09T06:03:00Z"},"pay":null,"html_url":"https://alion.io/job/cloudkaptan-senior-marketing-analyst","json_url":"https://alion.io/job/cloudkaptan-senior-marketing-analyst.json","meta":{"generated_at":"2026-11-09T21:47:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10549,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4442725},"rest":"https://alion.io/mcp/rest/get_company?id=4442725"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcloudkaptan-senior-marketing-analyst"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcloudkaptan-senior-marketing-analyst"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcloudkaptan-senior-marketing-analyst"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/cloudkaptan-senior-marketing-analyst\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcloudkaptan-senior-marketing-analyst"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2804782}},{"tool":"search_jobs","arguments":{"company":"cloudkaptan.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2804782},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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