{"id":2805403,"url":"https://alion.io/job/cloudthat-brand-marketing-manager","title":"Brand Marketing Manager","company":{"id":2540181,"name":"CloudThat","domain":"cloudthat.com","url":"https://alion.io/company/cloudthat","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"C","score":57,"open_postings":76,"ghost_share":0.711,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AWS","optional":false},{"name":"Databricks","optional":false},{"name":"GCP","optional":false},{"name":"HubSpot","optional":false},{"name":"Looker","optional":false},{"name":"WhatsApp","optional":false},{"name":"Google Ads","optional":true},{"name":"LinkedIn Ads","optional":true},{"name":"Meta Ads","optional":true}],"status":"live","first_seen_at":"2026-06-08T05:35:13Z","employer_posted_date":"2026-06-08","last_verified_at":"2026-10-21T01:21:46Z","board_verified":true,"closed_at":null,"days_open":134,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":133},"description":"Role: Brand Marketing Manager - Retail Training\nLocation: Bangalore\nEmployment Type: Full-time\nAbout your Company: CloudThat, founded in 2012 by Bhavesh Goswami, is India’s first company to offer comprehensive cloud consulting and training. Headquartered in Bengaluru with global offices, it has delivered 350+ projects and trained 850K+ professionals across 30+ countries.\nA top - tier partner with AWS, Microsoft, Google Cloud, and Databricks, CloudThat is the only company globally to win all three major cloud training awards in 2025. It also holds multiple prestigious partnerships and was certified as a Great Place to Work® in 2025, highlighting its innovation-driven, people-first culture.\nAbout the Role:\nThe Marketing Manager - Retail Training will be responsible for driving demand, lead generation, and enrolments for CloudThat's retail training business. The role will own the end-to-end marketing strategy and execution across digital channels, CRM, content, events, webinars, and partner initiatives to achieve revenue and enrolment targets.\nThis role requires a hands- on marketing leader who can develop growth strategies, optimize marketing funnels, manage teams, and collaborate with internal stakeholders to drive measurable business outcomes. The individual will lead marketing initiatives from awareness to conversion while ensuring effective utilization of budgets, channels, and resources.\nKey Responsibilities:\nDevelop and execute annual and quarterly marketing plans to achieve retail training revenue, enrolment, and growth targets.\nOwn end-to-end demand generation and lead generation across paid, organic, referral, webinar, event, partnership, and community channels.\nPlan, execute, and optimize integrated marketing campaigns across digital channels including paid media, social media, email marketing, SEO, and website.\nDrive webinars, workshops, bootcamps, masterclasses, events, and other engagement initiatives to generate quality leads and registrations.\nOwn lead lifecycle management through CRM platforms, including lead tracking, segmentation, nurturing, drip campaigns, and conversion optimization.\nCollaborate with sales, SME’s, training operations, and other stakeholders to improve lead quality, conversion rates, and enrolment outcomes.\nReview and guide the development of marketing content, landing pages, emailers, ad creatives, brochures, and other marketing collateral to ensure quality and effectiveness.\nMonitor and optimize website performance, landing pages, customer journeys, and SEO initiatives to improve traffic, engagement, and conversions.\nAnalyze marketing performance, derive actionable insights, and present regular reports on traffic, leads, registrations, enrolments, CPL, CAC, and ROI to leadership.\nLead, mentor, and manage the marketing team, ensuring effective delegation, execution excellence, stakeholder alignment, and achievement of business objectives.\n\nRequirements (Must-Have):\n5+ years of experience in B2C marketing, preferably for products, services, or training businesses.\n3+ years of experience in Education, EdTech, Training, or related industries.\nProven experience in lead generation, demand generation, and customer acquisition.\nStrong understanding of email, WhatsApp, SMS, social media, webinars, and community-led marketing.\nHands-on experience with CRM and marketing automation platforms (Lead Squared, Meritto, Zoho, HubSpot, or similar).\nExperience in lead nurturing, drip campaigns, segmentation, and conversion optimization.\nGood understanding of website management, landing pages, conversion funnels, and SEO fundamentals.\nStrong analytical skills with experience in Google Analytics, Looker Studio, and marketing reporting.\nExperience managing cross-functional teams and marketing projects end-to-end.\n\nGood to Have:\nWorking knowledge of Google Ads, Meta Ads, and LinkedIn Ads.\nExperience in cloud, technology, certification, or skilling businesses.\nExperience managing webinars, workshops, bootcamps, or community programs.\nFamiliarity with AI-powered marketing and automation tools.\nMBA in Marketing or relevant certifications in Digital Marketing, CRM, or Marketing Automation.\n\nWhat We Offer:\nCompetitive salary and performance bonuses.\nLearning & development opportunities.\nCollaborative and diverse team environment.\nBe a part of the ONLY company in the world to be recognized by Microsoft, AWS, and Google Cloud with prestigious awards in 2025.\nApplication Process: Shortlisted candidates will be contacted for a Virtual/Face to Face interview. Our process includes a [5-rounds of interview].\nEqual Opportunity Statement: CloudThat is an equal opportunity employer and values diversity in our workforce. We do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected status. 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