{"id":3873830,"url":"https://alion.io/job/cobetwin-technical-marketing-operations-manager","title":"Marketing Operations Manager","company":{"id":4489619,"name":"Cobetwin Technical","domain":null,"url":"https://alion.io/company/cobetwin-technical","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Nairobi, Kenya"],"countries":["KE"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":75000,"max":90000,"currency":"KES","period":"month","gross":true,"usd_annual":8364},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adjust","optional":false}],"status":"live","first_seen_at":"2026-11-06T00:00:00Z","employer_posted_date":null,"last_verified_at":"2026-11-06T00:00:00Z","board_verified":false,"closed_at":null,"days_open":5,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":5},"description":"Compliance-First Promotion Strategy (Primary Responsibility)\n\nEnsure all marketing and promotional activities strictly comply with the Kenyan Gambling Control Act 2025 and the Gambling Control (Advertising) Regulations 2026. All external advertisements must complete the dual process of ex-ante approval by the Gambling Regulatory Authority (GRA) and classification by the Kenya Film Classification Board (KFCB) prior to publication.\n\nProactively avoid content expressly prohibited by the regulations when developing promotion strategies: no targeting of minors, no portrayal of gambling as a means of achieving financial success, and no use of celebrities/influencers/former winners/public officials in promotional materials.\n\nMonitor and ensure all promotional materials (including outdoor advertising) maintain the statutory minimum distance of 200 metres from any learning institution.\n\nCollaborate with the legal/compliance team to establish an internal compliance pre-review mechanism for promotional assets, ensuring a complete approval record is retained for every placement before it goes live.\n\nII. Acquisition & Growth (Online Channels Focus)\n\nDevelop and execute user acquisition plans for the Kenyan market, with accountability for core metrics including registrations, first-time depositors (FTDs), and cost per acquisition (CPA).\n\nManage the paid acquisition channel mix, including but not limited to programmatic advertising, sports/entertainment vertical media placements, affiliate marketing, SEO, and ASO. Given restrictions on gambling advertising by Google and Meta, the role requires the ability to scale on alternative traffic sources.\n\nLead localised creative strategy: develop high-converting assets in English, Kenyan English, and Swahili, tailored to Kenyan audience preferences (sports events, free bets/bonuses, mobile-first experience).\n\nManage the affiliate marketing network, recruit and optimise partnerships with Kenyan local sports bloggers and content sites, continuously monitor the quality and compliance of affiliate traffic, and promptly remove non-compliant placements.\n\nIII. User Activation & Retention Collaboration\n\nWork with the CRM/retention team to optimise the conversion funnel from registration to first deposit, and drive continuous improvement of landing pages and deposit flows in light of Kenyan users' heavy reliance on mobile money such as M-Pesa.\n\nPlan promotional cadence around the sports calendar (Premier League, local football leagues, CAF competitions, etc.), concentrating acquisition creative during key match windows to improve conversion efficiency.\n\nIV. Data Tracking & Campaign Optimisation\n\nBuild and maintain a promotion data monitoring system, tracking impressions, clicks, registrations, FTDs, and ROAS across channels, and produce weekly performance reports.\n\nManage MMP (e.g., AppsFlyer/Adjust) attribution configuration and UTM conventions to ensure accurate attribution of conversion data and inform budget allocation.\n\nContinuously optimise audience targeting, bidding strategies, creative rotation, and landing page experience based on data, reducing CPA and improving first-deposit conversion rates.\n\nV. Local Market Insight\n\nContinuously track competitor activity, the local sports sponsorship landscape, and shifts in consumer preferences in Kenya; produce regular market insight briefs to inform product and promotion strategy.\n\nObserve the constraints of the Kenya Data Protection Act (DPA 2019) on direct marketing, ensuring all user outreach (SMS, push, email) is based on valid consent and provides an easy opt-out mechanism.\n\nVI. Team & Vendor Management\n\nManage the local execution team or external agencies/vendors, ensuring consistency in execution quality and compliance standards.\n\nControl the promotion budget, ensuring spend remains within approved limits and is executed against expected ROI targets","description_format":"text","description_chars":3895,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-11-06T15:31:50Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":4,"expected_fill_days":25,"reasons":["seen:4","win:early"],"computed_at":"2026-11-10T06:52:35Z"},"pay":{"stated_usd_annual":8364,"is_top_pay":false},"html_url":"https://alion.io/job/cobetwin-technical-marketing-operations-manager","json_url":"https://alion.io/job/cobetwin-technical-marketing-operations-manager.json","meta":{"generated_at":"2026-11-11T01:58:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":562,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4489619},"rest":"https://alion.io/mcp/rest/get_company?id=4489619"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcobetwin-technical-marketing-operations-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcobetwin-technical-marketing-operations-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcobetwin-technical-marketing-operations-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/cobetwin-technical-marketing-operations-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcobetwin-technical-marketing-operations-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3873830}},{"tool":"search_jobs","arguments":{"company":4489619,"detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3873830},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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