{"id":4105623,"url":"https://alion.io/job/cobre-digital-demand-generation-growth-manager","title":"Digital Demand Generation & Growth Manager","company":{"id":184040,"name":"Cobre","domain":"cobre.com","url":"https://alion.io/company/cobre-2","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bogotá, Colombia"],"countries":["CO"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"AI Agents","optional":false},{"name":"Claude","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Google Sheets","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Looker","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"n8n","optional":false},{"name":"Power BI","optional":false},{"name":"SQL","optional":false},{"name":"Zapier","optional":false},{"name":"Python","optional":true}],"status":"live","first_seen_at":"2026-11-11T19:54:58Z","employer_posted_date":"2026-11-11","last_verified_at":"2026-11-13T05:10:31Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"What is Cobre and what do we do?\nCobre is Latin America’s leading instant b2b payments platform. We solve the region’s most complex money movement challenges by building advanced financial infrastructure that enables companies to move money faster, safer, and more efficiently.\nWe enable instant business payments-local or international, direct or via API-all from a single platform.\nBuilt for fintechs, PSPs, banks, and finance teams that demand speed, control, and efficiency. From real-time payments to automated treasury, we turn complex financial processes into simple experiences.\nCobre is the first platform in Colombia to enable companies to pay both banked and unbanked beneficiaries within the same payment cycle and through a single interface.\nWe are building the enterprise payments infrastructure of Latin America!\nWhat we are looking for:\nWe are hiring a hands-on Digital Performance & Demand Generation Manager who combines paid media, advanced analytics, HubSpot automation and AI to build a scalable, profitable acquisition engine. Success is measured in qualified pipeline and revenue, not lead volume. We value people who challenge assumptions with data, act proactively and treat AI as a core part of modern marketing.\nWhat would you be doing:\nPaid acquisition and demand generation\nDesign, run and optimize full-funnel B2B campaigns on Google Ads, LinkedIn Ads and other paid channels, aligned with priority markets, industries, personas and enterprise accounts.\nOwn results from targeting to qualified pipeline, prioritizing business value, opportunity quality and expected revenue over lead volume.\nManage budget, pacing, bidding, segmentation and reallocation toward the highest-return segments, with clear targets and corrective plans.\nAnalytics, attribution and forecasting\nBuild a measurement framework that links ad spend to pipeline and revenue across the funnel: Click → Lead → MQL → SQL → Opportunity → Customer.\nMaintain dashboards that integrate ad platforms, HubSpot, GA4 and BI tools, tracking CPL, cost per MQL/SQL/opportunity, CAC, pipeline generated, ROAS and revenue contribution, by channel, campaign and industry.\nEnforce tracking standards (UTMs, conversion events, offline conversions, CRM integration) and data consistency.\nBuild forecasting and financial models for leads, pipeline and acquisition cost, and turn the data into concrete budget and funnel recommendations.\nHubSpot, marketing automation and lead operations (advanced HubSpot is mandatory)\nOwn the marketing-side configuration of HubSpot: workflows, lifecycle stages, lead scoring, segmentation, nurturing and reactivation flows.\nBuild and improve round-robin assignment and routing (country, industry, account ownership, lead quality, team availability).\nMonitor assignment accuracy, time to assignment, response times and SLA compliance; add alerts, fallbacks and data quality controls to prevent lead leakage.\nDeliver closed-loop reporting with Sales and Revenue Operations, keeping funnel definitions and qualification criteria consistent, and eliminate manual processes that limit scale.\nAI-driven marketing and automation (practical experience with Claude and AI agents is mandatory)\nUse Claude daily for campaign analysis, diagnostics, automation design and reporting.\nBuild or orchestrate AI agents that detect routing issues, unassigned leads and SLA breaches, and flag anomalies in cost, conversion and lead quality.\nIntegrate AI processes with HubSpot and other tools through APIs, webhooks or automation platforms, with human validation, access controls and monitoring, especially when handling customer data or updating CRM records.\nContinuously test new AI capabilities and measure their impact. We look for demonstrated implementation, not just familiarity with AI tools or prompt writing.\nExperimentation and conversion optimization\nRun a structured experimentation roadmap: A/B tests on messaging, audiences, offers, landing pages, forms and qualification flows.\nWork with the Website & CRO team on friction points, analyze performance by market, product, industry, persona and funnel stage, and prioritize by commercial impact.\nDocument hypotheses, results and learnings to make optimization repeatable.\nCross-functional collaboration and accountability\nWork with Sales, Revenue Operations, SEO, CRO, Product Marketing and Finance, and report results, risks, assumptions and limitations to Marketing leadership and executives.\nSurface problems early with evidence-backed solutions, and document campaign changes, tracking setups, experiments and automations.\nWhat do you need:\nExperience\n6+ years in performance marketing, growth or B2B demand generation.\nProven management of significant paid media budgets, optimized against commercial outcomes.\nB2B experience with complex sales cycles and CRM-driven acquisition, working closely with Sales and Revenue Operations.\nExperience building scalable acquisition and marketing automation processes; able to work independently and communicate with senior leadership.\nMandatory technical skills\nPaid media: advanced Google Ads and LinkedIn Ads; B2B lead generation, segmentation and conversion optimization; budget forecasting and acquisition economics.\nAnalytics: advanced GA4 and Google Tag Manager; Looker Studio, Power BI or equivalent; advanced Excel or Google Sheets for forecasting and modeling; attribution, offline conversion tracking, UTMs, CRM integration and data quality; funnel analysis (conversion rates, CAC, cost per opportunity, pipeline contribution).\nHubSpot (advanced): complex workflows, lead scoring, lifecycle stages, custom properties, segmentation, CRM reporting, round-robin routing, sales handoff and SLA monitoring; troubleshooting workflow failures, data inconsistencies and attribution gaps.\nAI and automation: hands-on use of Claude for analytical and operational workflows; creating or orchestrating AI agents for marketing or CRM; n8n, Make or Zapier; APIs, webhooks and marketing-CRM integrations; ability to measure the business improvement from AI automation.\nBehavioral competencies\nExtreme ownership, analytical curiosity, proactivity, transparency about limits and failures, collaboration, adaptability and business thinking (how marketing spend becomes pipeline and growth).\nLanguages\nProfessional fluency in English and Spanish.\nBonus points\nFintech, payments infrastructure, SaaS or API-based B2B products.\nAccount-based marketing (ABM) or enterprise demand generation.\nSQL or Python for analysis and automation; HubSpot APIs and custom integrations.\nIntegrating offline conversions and CRM outcomes into ad platform optimization.\nAI agents applied to campaign monitoring, lead qualification, CRM operations or predictive analytics.\nIncrementality testing, statistical experimentation and multi-touch attribution.","description_format":"text","description_chars":6826,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Spanish","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Software & Embedded Finance","Payment Processing & Gateways"],"lifecycle":[{"event":"open","at":"2026-11-11T22:32:54Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":86,"reasons":["conf:1","win:early"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/cobre-digital-demand-generation-growth-manager","json_url":"https://alion.io/job/cobre-digital-demand-generation-growth-manager.json","meta":{"generated_at":"2026-11-13T06:19:42Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":13332,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":184040},"rest":"https://alion.io/mcp/rest/get_company?id=184040"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcobre-digital-demand-generation-growth-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcobre-digital-demand-generation-growth-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcobre-digital-demand-generation-growth-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/cobre-digital-demand-generation-growth-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcobre-digital-demand-generation-growth-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4105623}},{"tool":"search_jobs","arguments":{"company":"cobre.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4105623},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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