{"id":3729478,"url":"https://alion.io/job/codal-digital-marketing-lead","title":"Digital Marketing Lead","company":{"id":673217,"name":"Codal","domain":"codal.jobs","url":"https://alion.io/company/codal","size_band":"201-500","is_staffing_agency":false,"employer_type":"services","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Chicago, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":120000,"max":160000,"currency":"USD","period":"year","gross":null,"usd_annual":160000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"GA4","optional":false},{"name":"HubSpot","optional":false},{"name":"LLM","optional":false},{"name":"Looker","optional":false},{"name":"Perplexity","optional":false}],"status":"live","first_seen_at":"2026-11-04T04:47:27Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-13T04:02:23Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"An Introduction to Codal\nCodal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence.\nAt Codal, you will collaborate with some of the most innovative organizations in the world and work on cutting-edge technologies that push the boundaries of design and software development. We promote long-term success, not just for our clients but for our team, helping you develop a professional roadmap that takes your career to new heights.\nCodal is hiring a hands-on Digital Marketing Lead to own demand generation across paid, organic and AI search, directories, partners, email and social. You will build and lead the team that runs these channels, including our GEO, AIEO and SEO specialists, and hand qualified leads to sales teams.\nThis is a builder role, not a coordinator role. You have spent 10+ years in digital marketing, you have done this inside a consulting or professional services firm that was scaling, and you still write the brief, build the campaign, read the analytics and fix the funnel yourself. You are early and deep on AI: you understand how buyers now discover vendors through ChatGPT, Perplexity, Google AI Overviews and similar engines, and you know how to make Codal the answer.\nWhat You'll Do\nOwn the demand engine\nOwn pipeline contribution from digital channels: paid search and social, organic search, AI search, directories and review sites, partner co-marketing, email and social\nSet channel budgets, targets and the monthly operating cadence, and report lead volume, cost per qualified lead and pipeline influence to leadership\nDefine what a qualified lead is with Sales, build the scoring and routing in HubSpot, and hand qualified leads to the SDRs in each sales pod with the context they need to convert\nLead on AI search, GEO and SEO\nLead the GEO, AIEO and SEO team that sits inside this function, setting the strategy for how Codal shows up in ChatGPT, Perplexity, Google AI Overviews and traditional search\nRun the technical and content programs behind it: entity and schema work, citation and source building, content structured for answer engines, and measurement of AI-driven visibility\nStay hands-on with the tooling, testing new AI search and marketing tools yourself before rolling them out to the team\nBuild and lead the team\nHire, onboard and manage the digital marketing team across paid, SEO, GEO, email and marketing operations, including agency and contractor partners\nBuild the systems the team runs on: campaign briefs, content and landing page workflows, attribution, dashboards and QA\nCoach a team that is itself hands-on, and set the bar by doing the work alongside them\nPartner across Codal\nWork with the sales leadership on go-to-market priorities by industry and practice area, and turn them into campaigns\nWork with practice and industry leads who own the message for their area, giving them the channels and execution to reach the market\nCoordinate with the content, events and partner marketing teams so campaigns land as one program, not separate pushes\nWhat You Bring\n10+ years in B2B digital marketing, with at least 3 years leading demand generation and managing a team\nExperience at a consulting, agency or professional services firm during a period of growth, where you helped build the marketing function and scale pipeline\nDeep, current, hands-on experience in AI search: GEO, AIEO and how LLM-based engines select and cite sources, plus a strong SEO foundation (technical, content and off-page)\nProven ownership of paid search and paid social budgets with clear cost-per-qualified-lead and pipeline results\nHands-on command of HubSpot or a comparable marketing automation and CRM platform, including lead scoring, routing and reporting\nFluency in analytics and attribution (GA4, Search Console, Looker Studio or similar) and the ability to build your own dashboards\nExperience designing the handoff between marketing and SDRs, and working day to day with sales leadership\nTrack record of hiring and developing marketers and managing agencies and contractors\nStrong writing and briefing skills; you can draft the ad, the landing page and the nurture email yourself\nNice to Have\nMarketing experience in enterprise ecommerce, digital transformation or AI services\nExperience with partner and co-marketing programs, including partner directories and marketplace listings\nExperience with ABM programs targeting named enterprise accounts\nExperience using AI tools to accelerate content production, research and campaign operations\nCompensation and Benefits\nThe base salary range for this role is $120,000 to $160,000 per year, depending on experience and the depth of your AI search and team-building track record. Codal also offers:\nMedical, dental and vision insurance\n401(k) plan\nGenerous Paid time off and company holidays\nHybrid schedule based out of our Chicago headquarters (3 days a week required) \nBudget for tools, training and conferences, with a focus on AI and search\nA direct line to the leadership team, and the mandate to build the function your way\nWe continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position\nPay range\n$120,000—$160,000 USD\nNote: Codal only communicates with candidates through official @codal.com email addresses. We never request payment during the hiring process. Please be vigilant regarding recruitment scams.\nAt Codal, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.","description_format":"text","description_chars":6125,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["UI/UX Design","IT Consulting & Digital Transformation","Custom Software Development"],"lifecycle":[{"event":"open","at":"2026-11-04T07:15:16Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":8,"expected_fill_days":77,"reasons":["conf:1","win:early"],"computed_at":"2026-11-12T10:38:37Z"},"pay":{"stated_usd_annual":160000,"is_top_pay":false},"html_url":"https://alion.io/job/codal-digital-marketing-lead","json_url":"https://alion.io/job/codal-digital-marketing-lead.json","meta":{"generated_at":"2026-11-13T08:09:18Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16868,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":673217},"rest":"https://alion.io/mcp/rest/get_company?id=673217"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcodal-digital-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcodal-digital-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcodal-digital-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/codal-digital-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcodal-digital-marketing-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3729478}},{"tool":"search_jobs","arguments":{"company":"codal.jobs","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3729478},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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