{"id":847670,"url":"https://alion.io/job/codelink-digital-marketing-specialist","title":"Senior B2B Marketing Specialist","company":{"id":674481,"name":"CodeLink","domain":"codelink.io","url":"https://alion.io/company/codelink-2","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":100,"open_postings":4,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ho Chi Minh City, Vietnam"],"countries":["VN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-10-06T00:00:00Z","employer_posted_date":"2026-10-06","last_verified_at":"2026-11-11T01:42:49Z","board_verified":true,"closed_at":null,"days_open":36,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":35},"description":"About the role\nWe are looking for a proactive, commercially minded Senior Marketing Specialist to strengthen CodeLink's B2B marketing efforts.\nIn this role, you will work closely with the Sales team to identify market opportunities, generate potential leads, and equip the team with effective sales materials. You will own researching and selecting relevant industry events, driving lead-generation activities, and developing targeted sales collateral that communicates our value proposition to different Ideal Customer Profiles (ICPs).\nThis hands-on role requires both strategic thinking and strong execution skills, with a focus on turning marketing activities into meaningful business opportunities.\nTarget Markets\nMid-to-large enterprises, scale-ups, and institutional organizations that need a trusted complex software engineering and AI implementation delivery partner.\nUS focus; SEA secondary\nWhat you’ll do\n1. Event Marketing\nResearch, evaluate, and recommend industry events, conferences, and networking opportunities that align with our target markets and ICPs.\nPlan and coordinate event participation, from preparation to execution and post-event follow-ups.\nWork with Sales to maximize networking opportunities and generate potential business connections.\n2. Lead Generation & HubSpot Management\nDevelop and execute lead generation activities through LinkedIn, email campaigns, industry events, and other relevant channels.\nResearch target companies, industries, and decision makers to build qualified prospect lists.\nManage and maintain HubSpot, including contact database, segmentation, email campaigns, workflows, and performance reporting.\nCollaborate with Sales on account-based marketing, targeted outreach, and campaigns to engage priority accounts.\nTrack and optimize lead generation activities to improve lead quality and conversion.\n3. Sales Enablement\nDevelop and maintain sales collateral tailored to different ICPs and target industries, including company decks, service brochures, case studies, and one-pagers.\nTranslate CodeLink's technical capabilities and project experience into compelling business value propositions.\nSupport Sales initiatives such as targeted campaigns, client engagement activities, proposals, and other business development needs.\nResearch market trends, competitors, and industry opportunities to provide insights that support Sales strategies.\nWork closely with Sales to identify pipeline gaps and propose marketing activities to create new business opportunities.\nRequirements\n4+ years of experience in B2B Marketing or Demand Generation.\nExperience in a professional services, technology, or IT services company is a must.\nProven experience working in a fast-paced, KPI driven environment with clear targets and measurable outcomes.\nExperience supporting or executing B2B marketing activities in international markets, particularly the US and APAC.\nHands-on experience with industry events, lead generation, and B2B sales collateral.\nProficiency in HubSpot or similar CRM and marketing automation platforms.\nStrong research, communication, copywriting, and presentation skills in English.\nCommercial mindset, proactive attitude, and ability to work independently while collaborating closely with Sales.\nWhat Success Looks Like\nIdentify and select relevant industry events based on clear business objectives and ICP alignment.\nLead generation activities consistently contribute qualified prospects and meaningful conversations to the Sales pipeline.\nSales has relevant, high-quality collateral to communicate CodeLink's value proposition to different target markets.\nMarketing and Sales work closely together with clear priorities, smooth collaboration, and measurable outcomes.\nBenefits\nThree days remote every week and four full remote weeks per year.\nGold level Health Insurance coverage from Bao Viet Insurance, a yearly complete Health Check and social insurance\nAll office benefits andfull salary during probation.\nFlexible working time starting anytime up to 10 AM working Monday - Friday with no overtime and a long lunch break.\nUnlimited snacks and nice coffee every day.\nChoose from a brand-new Mac or PC device.\nSalary review twice a year with opportunities for promotions and spot awards.\n12 days annual leave per year, with all days not taken paid out in cash, plus 2 sick leave days..\nYearly Training Budget up to 5 million VND per staff. On top of that, Professional coaching program, buddy system, tech talks, agile sessions, and 1on1 private English classes are available\nYearly company trip, monthly activities, , and other Celebrations for special days in the year, such as Women’s Day, YEP, and Christmas.\nEmployee-led clubs within the company; games teams, sports teams, etc.\nModern open-space office with comfortable workspace, a PS4 games room, and chill-out areas.\nMental health counseling sessions paid for by the company per year.\nCodeLink is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace where everyone is respected and has equal opportunities to succeed, regardless of race, ethnicity, gender, age, disability, religion, sexual orientation, or background.\n CodeLink complies with Law No. 91/2025/QH15 on Personal Data Protection and applicable regulations. 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